Sales
Claude and Atlassian Williams F1 Team Are Turning Team Thinking Into a Race Suit Design
Atlassian Williams F1 Team and Claude have launched “Pattern of Thought,” a design language that visualizes what happens inside the minds of the people who drive and build one of Formula 1’s most storied teams. Debuting at the Monaco Grand Prix, the work combines Claude’s analysis with hand-crafted graphics to visualize emotional responses from drivers, James Vowles, and other team members, turning those reactions into a visceral design applied to special helmets, race suits, and a garage takeover this weekend in Monaco.The creative process sits at the center of the project, exploring how Claude can help transform the unseen moments behind performance into something tangible. Drivers and team members wore consumer headsets during simulator sessions and at work, capturing the focus, thrill,...
How Ryuzi Koshikubi Keeps the Soul of JDM Alive in the Shadows of Goto Island
The Forza Horizon franchise has captured the ultimate automotive fantasy: a world where car culture is a sun-drenched, universally celebrated festival. With Forza Horizon 6 out now, which takes drivers directly into the breathtaking landscapes of Japan, players are fully immersed in the world's most iconic JDM (Japanese Domestic Market) subculture. While the game spotlights this vibrant community on a grand scale, the foundational soul of JDM is rooted deeply in a quieter, more isolated reality. As highlighted in Forza Horizon 6’s The Art of Driving video series, where automotive photographer Larry Chen tracks down the roots of this movement, authentic Japanese tuning lives far from the mainstream. Chen traveled by morning ferry across the water to Goto Island in Nagasaki, capturing the qu...
Behind PUBG MOBILE’s Expansive Eighth Anniversary Celebrations
With more than one billion downloads (and counting), PUBG MOBILE has grown beyond the boundaries of a traditional battle royale game to become one of the biggest mobile games globally. Every update is anticipated by tens of millions of daily active users, while new collaborations with brands such as Balenciaga, Porsche and more set out to bridge the gap between the digital world and physical experiences, bringing in even more gamers to its ranks.This year, PUBG MOBILE continues to build on the momentum through its eighth anniversary – a rare feat in today’s fast-moving gaming landscape. Launching innovative gameplay, large-scale collaborations, and a series of global offline events, it is focused on creating a wider ecosystem that encourages players to interact, participate and connect in ...
Numero Cromatico and glo Make Art From Algorithms for Milan Design Week
Art and algorithms are two words that don’t often exist in the same sentence as art traditionally comes to life with a human touch while algorithms are born on digital platforms. This year at Milan Design Week, however, Numero Cromatico brought the mediums closer together. In partnership with glo, the creative collective revealed a new art installation at Palazzo Moscova that responded to the design fair’s 2026 theme, Be the Project through art, psychology and technology. Aligning with its past visual works – which question modern constructs in society – the respective installation, titled Y.O.U Your Own Universe, harnessed AI to generate phrases which were layered and projected across the walls of the courtyard in a wraparound digital landscape. An integral part of the installation is aud...
Clarence Seedorf and Xavi Simons Talk Football, Fan Culture and New Filling Pieces Collab
It’s never been too hard to spot a football fan, typically wearing jerseys or scarves woven with their team’s colors. However, over the past few years, this unofficial uniform has become more eclectic with the introduction of blokecore trends and vintage upcycled shirts fuelling the desire for experimental match day attire. As brands continue to put their spin on football fashion, Just Eat and Filling Pieces launch a new collaboration to celebrate the UEFA Champions League Final.The exclusive range, which dropped earlier this month, centers around the staple tracksuit with one trouser set and another summer-ready shorts style. Drawing inspiration from the Netherlands’ minimal 1978 kit, which featured an orange base and a black logo, the fine-knit co-ords subscribe to an understated yet pre...
Manchester City Women and PUMA Celebrate Record-Breaking WSL Season
On Sunday, Manchester was painted blue to celebrate Manchester City Women’s victory in the 2025/26 Women’s Super League – the Club’s first title win in exactly a decade. Through an impressive 13-match winning streak and record-breaking total of 58 goals, the WSL victory has been looming for weeks, which culminated in a trophy-lifting ceremony following the team’s win against West Ham last Saturday. In a statement on the Club’s website, Manchester City Women captain Alex Greenwood shared, “This success has come from ten months of hard work on and off the pitch. We’ve always believed we’re capable of winning the WSL, but it hasn’t been handed to us on a plate – it’s the result of an incredible team effort and bond that simply can’t be put into words.”Giving the players a celebration worthy ...
How Arno Rafael Minkkinen and Iittala Are Creating a Conversation with the Past
On the 90th anniversary of the archetypal Aalto vase, Iittala invites a collective of contemporary artists to reinterpret the icon through their craft. Turning the object into a source of inspiration, The Spirit of Aalto aims to bring its design to new audiences in art and design while celebrating its longstanding legacy. From its inception, when Alvar Aalto presented the vase at a design competition, to the various limited-edition releases with master artisans, collaboration lands at the core of the Aalto vase’s history. By welcoming artists, photographers and illustrators, the new creative series continues to echo the same principle that design lives on through the people who interact with it. Among those putting their perspective on the Aalto vase is acclaimed Finnish photographer Arno...
Want an Insider’s Pass to Red Bull’s Global Motorsport Events?
Oracle Red Bull Racing is inviting fans to go behind this season’s hottest motorsport events through its latest initiative, Best Seats in the House. As its name suggests, the one-of-a-kind opportunity gives fans exclusive access to the team’s schedule of showruns and race days, inviting them into the pit lanes, front-row seats and other areas where they can truly immerse themselves in the action. More than standard VIP tickets, the experiences are specially curated for its global community. By taking them out of the stands and into these close-up zones, Oracle Red Bull Racing hopes to give back to its devoted fanbase in an effort to redefine their favorite moments in the racing calendar. “The energy our fans bring is unmatched. They turn up every race weekend, line the streets at our showr...
Japan’s Biggest Stars Are Heading to California for Zipangu 2026
Cloud Nine has officially announced Zipangu 2026, produced in partnership with Goldenvoice, bringing a massive one-day celebration of Japanese music and culture to the United States for the first time. Set to take place on May 16 at Brookside at the Rose Bowl in Pasadena, the event is designed as an immersive experience that extends far beyond the main stage.Zipangu marks a groundbreaking moment in the global expansion of Japan's contemporary music scene, blending high-impact performances with the country's rich culinary traditions. Anchoring the Japanese music event is a stellar roster of internationally ascendant artists, led by the boundary-breaking utaite Ado, who will deliver a rare 60-minute performance. She is joined by heavy hitters such as ATARASHII GAKKO!, CHANMINA, HANA, MAN WIT...
This Invite-Only App Is the Future of Pricing and Trading Exotic Supercars
Forte – founded by two former executives of Beverly Hill’s most exclusive automotive dealership O’Gara Coach – has officially debuted as the first private platform tailored for the luxury automotive market, and the only way to get in is with an invitation. Here's how it works.Positioned as an exclusive luxury auto dealership app, the invite-only platform serves an elite demographic of ultra-high-net-worth (UHNW) individuals for whom vehicles represent both a primary passion and a sophisticated asset class. By replacing fragmented, antiquated trading methods with a streamlined digital interface, the app seeks to bring liquidity and transparency to a sector that has often been muddy and unclear with lots of processes and small print. The app essentially begins as an "AI digital garage;" For...
Zeekr’s All-Electric Cars Take Over Milan Design Week With Alcova
After spending the past few years carving out a space in the European market, premium electric mobility brand Zeekr recently landed at Milan Design Week as the exclusive automotive partner of Alcova while returning to Tortona Rocks with the second edition of its The Art of Connection exhibition. Helping to transport approximately 7000 guests between Villa Pestarini and the former Military Hospital of Baggio, the partnership with Alcova saw the brand deploy a fleet of its luxury cars including the Zeekr X cross over, Zeekr 001 shooting brake and Zeekr 7X SUV.Beyond mobility, this service placed Zeekr within the design platform’s broader ecosystem. Through connecting audiences with installations and showcases, it brought them closer to new developments in design, particularly a collaboration...
Lexon and Jeff Koons’ ‘Balloon Dog’ Lineup Is the Perfect Harmony of Light and Sound
For Jeff Koons fans looking to elevate their design game, Lexon’s got you covered. The French design house teamed up with the renowned artist for two functional art objects — the Balloon Dog Speaker and Lamp — reimagining the iconic pop sculptures introduced in the artist’s Celebration series.The new Chromatic Collection brings a techno-skeletal cool to Koons’ signature figure, delivering a rich experience of light and sound in four new limited-edition colorways for 2026. An up from last year’s lineup, the current collection introduces vibrant metal accents, while staying true to its signature transparency.If sculptural lighting is up your alley, the Balloon Dog Lamp brings on a futuristic luminescence, now in gold, blue, red and platinum editions. Equipped with a 9-color range, dynamic an...
