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Chivas Regal Fuels Excitement for Its Scuderia Ferrari HP Partnership
Last month, Chivas Regal announced its move into the racing world, signing a multi-year partnership as Scuderia Ferrari HP’s Official Team Partner. For its first Formula 1 deal – in fact, the first-ever motorsport deal in the brand’s history – Chivas Regal has shared that it intends to spotlight life off the track over its tenure. Sharing a look behind-the-scenes through exclusive content and live experiences, it plans to tell the stories of its drivers and Scuderia Ferrari HP’s dedicated fanbase, the Tifosi, as well as the team members that we wouldn’t typically get to see. In an official statement, CEO of Chivas Brothers Jean-Etienne Gourgues said, “This partnership marks a significant gear shift as we accelerate into a new era in sports culture for Chivas Regal. Since its foundation, Sc...
Hiroshi Fujiwara Kicks Off Maserati’s Exclusive Fuoriserie By Series
In the latest chapter of their influential partnership, Maserati and Hiroshi Fujiwara join forces to design the first-ever bespoke supercar in the brand’s Fuoriserie By collection. The new series is inspired by the Trident customization program, similarly named Fuoriserie, which gives customers the chance to tailor and modify their prospective supercars into a one-of-a-kind automobile. In celebration of this service, Fuoriserie By is set to invite past Maserati collaborators to put their spin on the most famous models it has produced to date. For his exclusive edition, Fujiwara takes on the MC20 Cielo as a base for his designs. With an affinity for classic cars – as expressed to Hypebeast back in 2021 – the Fragment founder presents two sleek and minimalist versions of the supercar that si...
How Mercedes-Maybach S-Class Has Kept Up with the Changing Face of Luxury
Through generations of refining and redesigning, the Mercedes-Maybach S-Class has remained a symbol of luxury and comfort-focused design. Having sold thousands of models worldwide, the series continues to be a go-to for those in the market for a high-end sedan. So, how exactly has the brand stayed true to its iconic heritage in today’s landscape of luxury?The answer lies in the brand’s 360° approach to design. Understanding the purpose of the Mercedes-Maybach S-Class – from everyday driving to chauffeured traveling – it has nailed down the various requirements for its models. Mercedes-Maybach has ensured it keeps these needs in mind, paying close attention to every detail in order to give its prestigious clientele an unfaltering series of automobiles that lend to a palatial drive, whether ...
Das Treffen 9 Breaks Records with Southeast Asia’s Largest Gathering of Porsche Enthusiasts
Porsche enthusiasts from across Southeast Asia and the world descended upon Bangkok for Das Treffen 9, breaking attendance records and cementing its status as the region’s premier event for Porsche fans. Held on December 15, 2024, at IMPACT Speed Park, Muang Thong Thani, the ninth edition of the celebrated Porsche gathering saw 627 cars and over 3,050 enthusiasts come together under this year’s theme of "Limited Edition."A Showcase of Rarity and ExcellenceDas Treffen 9’s “Limited Edition” theme spotlighted an extraordinary array of rare and iconic Porsche models. From the ultra-exclusive Carrera GT and 918 Spyder to the newly unveiled 911 S/T, the event’s display area was a treasure trove for car enthusiasts. A centerpiece of admiration was the Taycan Turbo S Celestial Jade, a one-off crea...
Rhymezlikedimez Presents Animated Short ‘Ride or Die’ During SCOPE Miami Showcase
The SCOPE Art Show in Miami Beach wrapped its 23rd annual show on December 8. Hypeart held its first-ever showcase at SCOPE during the height of Miami Art Week. The lineup included an installation by Amazon Echo in partnership with interdisciplinary artist Robin Velghe, known by the pseudonym Rhymezlikedimez. Hypebeast’s Creative Director, Paul Heavener, takes us through a day at the renowned art show and behind the scenes of the Rhymezlikedimez x Amazon Echo showcase. View this post on InstagramA post shared by HYPEBEAST (@hypebeast) Those unfamiliar with Velghe’s work need only look to the nearest rainbow. Brimming with vibrant, kaleidoscopic hues, bubbly, cartoon-esque characters and boisterous personalities, the Belgium animator personifies sunshine. Collaborations with Stone Throws, A...
Binance to Giveaway a Once-In-A-Lifetime Cristiano Ronaldo Masterclass
Global blockchain ecosystem Binance has reunited with Cristiano Ronaldo to announce the launch of their new digital collectibles, coming with the opportunity to attend a masterclass hosted by the football legend himself.The special experience marks the fifth drop in Ronaldo’s ongoing partnership with Binance which has seen the duo collaborate on several collectibles charting his journey in digital form. With each set of release, the crypto company has gained traction worldwide as collectors stack up on digital collectibles in the hope of winning an assortment of IRL prizes including match tickets and signed merchandise. Back in June, the “Forever Worldwide” drop offered seven super super rare (SSR) holders the chance to meet Ronaldo in person where winners like Antonino Ristagno shared “a ...
Closer Look at the ASICS x CHITO Gallery Showcase at SCOPE Miami
The SCOPE Art Show at Miami Beach ran until December 8, bringing together 85 international exhibitors to debut artworks centered on the show’s theme of Interdependence. Hypeart made its first-ever debut at SCOPE during the height of Miami Art Week, presenting a selection of artworks by Stickymonger, UFO907 and KATSU — each artist spotlighting the significance of spray paint in the contemporary art landscape. View this post on InstagramA post shared by HYPEBEAST (@hypebeast) An installation presented by ASICS in partnership with Seattle-born, Mexico-based artist CHITO unveiled a retrospective of the artist’s formative legacy, traversing his distinguished imprint across streetwear and luxury fashion.Rising as an artistic medium in the 1960s in cities like Philadelphia and New York, graffiti ...
Lexus in Design 2024 and Exclusive Vessel Collection Brings Artistry to the Automotive Realm
Lexus’ core elements of inventive materiality, performance, personalization, sustainability and advanced technology have bolstered the premium automotive brands’ imaginative launches since 1989. Less than a decade later, the company ventured into the hybrid vehicle lane and became a pioneer in future-thinking automotive design.Now, Lexus continues to trailblaze that path with the introduction of the Lexus LF-ZC (Lexus Future Zero Catalyst) Battery Electric Vehicle concept car, spurring a new era of innovation for the brand and emphasizing the importance of sustainability. Coinciding with Miami Art & Design Week, the car company unveiled Liminal Cycles, a multisensory, immersive installation, and the Lexus in Design Capsule Collection, which both brought a fresh creative perspective to ...
Type 00 Marks Jaguar’s Electrified Future with Art, Innovation and Exuberant Design
Jaguar has fully cemented its heritage amongst car enthusiasts worldwide and throughout history. With electrification at the forefront of the auto industry, the brand looks to disrupt the world of electric vehicles with the introduction of its new Type 00 model.Type 00 is a new beginning for Jaguar, without straying far from its core DNA. Sleek lines, bold grills and strong engines have always been the manufacturer's signature elements. With the Type 00, modern artistry yields a concept car with a distinct presence. The first zero in 00 represents zero tailpipe emissions, while the second zero marks the turning of a new leaf.The concept car challenges the traditional proportions of electric cars. This is why Jaguar also chose to collaborate with forward-thinking British artists. The vehicl...
Unboxing: Curious Objects Plucked From Lexus’ ‘Liminal Cycles’ Installation at ICA Miami
At the intersection of innovation and luxury design, Lexus has joined forces with Bratislava-based research and design studio Crafting Plastics, unveiling Liminal Cycles, a multisensory installation centered around material objects inspired by the Lexus LF-ZC (Lexus Future Zero Catalyst) Battery Electric Vehicle (BEV) concept car. Presented at the Institute of Contemporary Art, Miami, until December 15, the experiential showcase highlights the symbiotic exchange between natural materials and software-enabled reactive design. View this post on InstagramA post shared by HypeArt (@hypeart) Liminal Cycles marks Lexus’ third partnership with ICA Miami and the brand’s ninth year participating in Miami Art & Design Week, showcasing a passionate commitment to facilitating bold experiences tha...
Troye Sivan Stirs Things Up at Smirnoff as New “Chief Vibes Officer”
Right off the bat of his “Sweat” tour in North America, GRAMMY-nominated singer Troye Sivan is now preparing to take on a new role at Smirnoff as its first-ever “Chief Vibes Officer.”Although an unconventional – and admittedly, not a real role but merely for promotional purposes – the multi-year partnership is still a match made in heaven for Sivan. Having spent the most part of the year reveling on stages alongside brat artist Charli xcx, the singer will channel his free-spirited attitude to advocating for the vodka brand’s wider “We Do We” campaign which focuses on getting people out and forming social connections. Sharing how he hopes to bring the movement to life, Sivan says he will be encouraging fans to “Go OFF” by “bringing people together and being ourselves.” In a similar sentimen...
‘Miller Mix’ Docu-Series Chronicles Today’s Unsung Music Communities
This year, Miller and Beatport have set out to champion up-and-coming music talent through Miller Mix – a new industry-led initiative and event series. As an increasing amount of DJs and producers struggle to break through in the industry, it aims to give local talent the tools and platform needed to make their mark on the scene. A multi-stop world tour brings the initiative to the heart of various music communities that have long gone under the radar of the mainstream industry. Having touched base in Turkey last July, the most recent leg in Hungary and Kazakhstan saw up and coming talent gifted new equipment and specialist workshops. Later, the individuals were also given a headline spot at each event alongside some of the top local talent and international headliners such as Lilly Palmer...
