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15 Perfumes That Leave You Smelling Freshly-Showered All Day Long

There are few fragrance trends that I can’t get on board with. I like strong, deep and woody perfumes, I like lightly floral perfumes and I can’t get enough of warm, citrus scents, too. In fact, I don’t believe in sticking to one fragrance family at all. The truth is certain notes smell entirely different at different concentrations and when blended with others. My fragrance mantra is to choose your perfumes with your nose, not your knowledge.  This makes my job hard. But that’s why, when writing about fragrance, I try my very best to ignore talk of notes completely and instead attempt (often poorly) to describe the perfumes as a whole and the feeling that comes with them. Personally, I don’t find myself leaning towards any one note and instead gravitate towards what I ...

48 Beauty Products Editors Love Enough to Spend Their Own Money On

Full disclosure: As editors, we get to try products for free sometimes. (And if you’re a beauty editor, that turns out to be all the time.) It’s certainly a perk, but it would also be quite hard to write beauty stories without actually trying the items being discussed. Even though we try new products often and may not necessarily need another sunscreen, for example, sometimes, we get so hooked on something that we feel inclined to go out and buy it. Other times, we’ll buy something simply based on word of mouth or reviews. Below, a handful of Who What Wear beauty and fashion editors divulged to me the products they use that are worthy of buying for themselves. I also included the ones I’m always replenishing myself and don’t know what ...

Fashion People Can’t Stop Wearing This Very Specific Colour Right Now

Thanks to Bottega Veneta, the colour Kelly green became something of a micro-trend last year. Aside from making the luxury brand’s shoes and bags instantly recognisable, it didn’t take long for this vibrant shade of green to start cropping up in the collections of various designers and stores. Now, fast-forward to spring 2022, the hue has transcended from fashion footnote to style headliner. Everywhere I look, be it in the new-in sections I scour daily to my Instagram feed, I see Kelly green. Bottega Veneta might have put it on the style map, but Kelly green has long been noteworthy on the colour spectrum. An intense green that can be found in-between the blue and yellow on the colour wheel, the name Kelly comes from the traditional Irish family name as the colour is commonly associated wi...

I’m a Polished Dresser on a Budget— Here’s Where I Buy My Spring Tailoring

Okay, I admit it— I have expensive taste. When it comes to building my closet as a fashion editor in my thirties, I tend to err on the side of minimalist tailoring and elevated basics which tend to look better in beautiful, expensive fabrics. Often I think to myself I could do with an extra few zeros on the end of my bank balance to be able to indulge my fantasy of owning a capsule wardrobe filled with brands like The Row and Totême.  But in reality, that’s far from a priority— and after almost a decade of working in the industry I’ve had to get resourceful with my shopping habits in order to find the most expensive-looking pieces for more affordable prices. Not to toot my own horn, but I’ve gotten pretty good at it— and I now know which stores are best for which pieces, and...

If Bridgerton Characters Were Perfumes, These Are the Scents They’d Be

At Who What Wear, we’re major Bridgerton and fragrance fans. And as season two arrives (anyone else binged it already?) the office soon got chatting about the leading ladies of Bridgerton and what fragrance they would be. With the arrival of spring, we are already switching up our winter perfumes for these classic spring fragrances, and we know the scents that will bag you the most compliments so, it was only natural that we cast our noses to what the Bridgerton characters might wear as they navigate the soirees and scandals of the 1800s. With that in mind, you are cordially invited to read on to find out what fragrances the ladies of the ton might spritz… You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begi...

I’ve Been Looking for the Perfect Spring Trousers, and COS Has Just Delivered

When you’re searching for the perfect version of a certain wardrobe basic, it can come down to the smallest of details: the curve of a neckline, the exact shade of blue or the way a hemline grazes your calf just so. Well, this has definitely been the case in my recent search for the perfect pair of spring trousers. Despite being a confident dresser, I find that I struggle during the warmer months, and it doesn’t exactly help that I don’t wear many dresses. My thinking was that I’d just live in loose beige trousers, white T-shirts and chunky sandals for most of the summer. However, this meant finding a pair of beige trousers that didn’t look like I had just stepped out of a university sports club social. You Deserve to Ma...

I Have Acne Scarring, and These Are the Only Products That Help

For most of my life, I have been blessed with pretty clear and even skin. While many of my friends battled with acne at school and throughout their teenage years, my skin stayed clear and blemish-free. That was until I hit my late 20s and I started to develop adult acne. Since then, I struggle to name a time that my face hasn’t had some sort of breakout or blemish. It is as though every time a spot started to heal, another would crop up. And so, I have been in a three-year cycle of breakouts, healing and scarring. However, since seeking professional help from a dermatologist last year, things have been looking up. I haven’t had a notable breakout in four months (which is almost miraculous), and in terms of active spots, my skin is probably the clearest it has been in years. ...

Blame Bridgerton—Here Are 11 Ways I’d Style a Corset Top This Century

I’m always here for a period drama, mostly for the outfits, and the Bridgerton costume department hasn’t disappointed with its fashionable take on bustles and empire gowns. Perhaps, however, the corset top is the most malleable Bridgerton-inspired piece you can add to your wardrobe. If you doubt the show’s influence on our outfits, let me enlighten you. Intel from Depop shows that corset tops are currently number three on the most-searched-for items on the fashion resale platform. Furthermore, in the last three months, there has been a 155% increase in searches for the term “Regency core,” also on Depop. I feel seen.  So whether you’re fully subscribing to the Regency-core aesthetic or are looking for a subtler way to b...

These Are the 17 Products Makeup Artists Swear By

Don’t get me wrong. I love makeup. But recently, I have felt a little wronged by so many of the brands that I swear by. You see, as a beauty editor, it can be really easy to get lost in the results of a product without taking into account the price of it. Recently, I stumbled across an old favourite foundation, so I hooked it back out and started wearing it again. I started receiving compliments on my Zoom calls and FaceTime chats with friends and recommending the base to anyone who would listen. It wasn’t until a close girlfriend texted me the following that I realised something needed to be done: “Why have you just spent 10 minutes selling me on a foundation that costs £60? I just went to buy it, and I feel wronged. I was expecting it to be £8.” You Deserve to Make Money Even W...

All Our Editors Agree, These Are the Best M&S Pieces To Buy For Spring

As a team, we’re not embarrassed to say we have a passion for scrolling through the M&S website, or popping into our local store on our lunch break to browse the new-in sections. So often we’ve come away with a real gem— something like the perfect spring jacket, leather trousers or cashmere knit— that goes on to hold a place in our wardrobe for years. Can you really blame us, then, for our rather unconventional hobby?  So, as spring 2022 dawns, and thoughts of wardrobe refreshes and new season shake ups enter our minds, we thought we’d put our talents to good use and provide you with an edit of the pieces from M&S we really love right now. There’s obviously plenty of great throw-on dresses and spring jackets, but we’re also really impressed with the denim...

4 Skirt Trends We’re Desperate to Wear Now That Spring Is Finally Here

Spring has finally arrived this week, and boy, we couldn’t be happier. We can finally pack away our Michelin Man puffer coats, swap our chunky boots for Velcro-strap sandals and reacquaint ourselves with the magical, eye bag–covering joy of big sunglasses. This year, we have also found ourselves falling back in love with skirts, a wardrobe category that has played second fiddle to the dress in recent years. Designers and high-street brands alike have turned their attention to the humble skirt in all its facets for spring 2022, which has manifested in a wide range of styles and silhouettes coming to the fore. Column skirts, slips, circle skirts, midis, minis, leather, denim… You name it; a brand will have&...

These Are the 17 Affordable Products Makeup Artists Swear By

Don’t get me wrong. I love makeup. But recently I have felt a little wronged by so many of the brands that I swear by. You see, as a beauty editor, it can be really easy to get lost in the results of a product without taking into account the price of it. Recently, I stumbled across an old favourite foundation, so I hooked it back out and started wearing it again. I started receiving compliments on my Zoom calls and FaceTime chats with friends and started recommending the base to anyone who would listen. It wasn’t until a close girlfriend texted me the following that I realised something needed to be done: “Why have you just spent 10 minutes selling me on a foundation that costs £60? I just went to buy it, and I feel wronged. I was expecting it to be £8.” You Deserve to Make Money...