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9 Fresh London Trends I’m Definitely Going to Wear

EN-ER-GY! After settling back into regular life after a very fabulous stay at The Londoner Hotel for London Fashion Week, and combing one by one through all of the runway shows, digital look-books and videos that were released over the past few days, I can literally feel the high-octane buzz all over again. London may not have had its gigantic designer blockbuster moments of years gone by, but it’s always been about innovation, burgeoning talent, vibrant street style and pushing the boundaries anyway, and this February’s line-up delivered it by the truck-load, old-school style. Where the past few seasons have almost willed us into a new, post-pandemic era of possibilities, this time it actually started to seem, well, real. Maybe we c...

These £35 M&S Jeans Are My Most Worn and They’ve Just Come Back In Stock

Honestly, if they hadn’t had any labels in, I would have believed they were designer. The visible buttons and washed out look makes them feel like a really good pair of vintage Levi’s, but they have the M&S comfort factor too. Of course, after trying them for research purposes I was sure to buy my own pair (as did most of the WWWUK team) and since then I’ve barely taken them off. They come in three different washes and all look great with a classic trainer, chunky boot, loafers and even heels— with a white-T-shirt and blazer or some classic stripes on top. Unfortunately, I wasn’t the only one to cotton on to how great this style was and they sold out almost instantly a few weeks ago. Luckily, though, they’ve just been restocked online so move fast if you’re after a...

Tom Daley’s “Made With Love” Knitwear Collection Is Now Available at John Lewis

As POPSUGAR editors, we independently select and write about stuff we love and think you’ll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. Tom Daley has become somewhat of a knitwear maven, and the internet has been truly here for it. It all began in lockdown, when the diver said that he’d taken to knitting to help with mindfulness — and during the Tokyo 2020 Olympics, Daley’s knitting went viral. Now? The athlete launched his first collection of knitting kits with LoveCrafts.com. The full range of knitting kits are now also available to purchase from John Lewis. Teasing the collection back in Nov. 2021, Daley shared an image on his adorable knitting account, @madewithlovebytomdaley, with the words...

I Never Get a Full Night’s Sleep, But These 5 Products Help Me Fake It

While the aim of my skincare and makeup routines during my teenage years and early 20s was always clear—combat breakouts and minimise the appearance of spots—my 30s have been an entirely different ballgame so far. When I turned 30 in April 2019, I was in the very early stages of pregnancy and working full-time in central London. The grind of the daily commute and a busy social life and work calendar combined with first trimester nausea and, later, intense pregnancy exhaustion meant that—hormonal breakouts aside—my beauty aims quickly shifted to finding products that would make me look less tired pronto. And my quest has pretty much remained the same since. Fast forward nearly three years and we’ve all been through a global pandemic (exhausting to say the leas...

The 11 High-Street Buys Our Editors Championed At London Fashion Week

In our experience, some of the most stylish wardrobes are made-up of a combination of high-street, designer and vintage. This is an approach that us editors at Who What Wear like to take with our own personal style, and London Fashion Week (you can see all our outfits here) is the perfect example of these three things coming together. But, we just wanted to take a moment to particularly celebrate all the the hard-working high-street buys that act as the glue in our outfits.  Some pieces sit in the ‘staples’ category, such as Arket’s white T-shirt and M&S’s colour-pop long-sleeve top, while others are more statement-making (but no less versatile) styles, including Hannah’s incredible Warehouse suit and ...

I Walked 20,000 Steps In These Heels—and Didn’t Get One Blister

I am not a high heels person and my feet are basically like tissue paper, meaning that I can’t help but roll my eyes whenever anyone tells me any shoes are comfortable, let alone heels. It usually takes me weeks to wear in a new pair of shoes, and so I was prepared for the worst when I attempted to wear some new platform heels. This year stacked, chunky platforms have made a comeback, and so I tried a velvet pair of sandals by Russell and Bromley. The heel is approximately 8.5cm, but they feel really solid to walk in thanks to the 3cm platform. The first time I wore them I lasted seven hours, and so in the ultimate test wore them for two full days of shows for London Fashion Week. I walked 20,000 steps in the heels, and didn’t wish I’d worn flats for a single se...

I’ve Just Found 11 Spring Outfits You’ll Want to Wear This Weekend

Us Brits famously love to talk about the weather, but how can you not when it seems to change every hour? If you’re struggling to get dressed this month when it’s summer one minute and winter the next, thankfully we’ve spied plenty of brunch-ready spring outfits on our favourite fashion influencers that are perfect for this weekend.  Chances are that you can re-create some of these for yourself using pieces you already own. However, you can also shop the entire looks we’ve provided. We have a feeling you’re going to love fresh new way to style up your comfy knitted dress, as well as the flawless jeans and blazer combination that looks so elevated. Keep scrolling to see our favourite off-duty spring outfits. You Deserve to Make Money Ev...

London Fashion Week Street Style Favoured Oceanic Blues, Playful Pink, and Electric Orange

London Fashion Week is back for physical events, showroom appointments, and the best of the city’s street style. Despite storm Eunice trying to commandeer the pavements, attendees showed up in full force, wearing vivid oranges, playful pinks, oceanic turquoise, and lapis blues. From the best of LFW street style, we handpicked a few fashion trends that showgoers are loving. According to London’s style set, a blazer goes with everything, but make sure your jacket is interesting. Instead of the corporate black, navy, or neutral blazer, go for a “Matrix“-inspired leather piece or a statement jacket in bright orange or pale pink. If you’re new to colour pairings, then go the easy route and embrace tonal dressing. Shades of blue easily catch the eyes and calm the mi...

Even I Wouldn’t Guess These Expensive-Looking Handbags Were High Street

The next level down includes some really exciting contemporary accessory brands, from Wandler and Staud to Neous and A.P.C.— all sitting between the £200-£700 price point and perfect for a payday treat to yourself or big birthday gift. But what’s really got us bag-loving folk excited over the past couple of seasons is the seriously expensive-looking styles coming out of the high street.  We’re talking supple, buttery leather styles and chic baskets that get our hearts racing almost as much as a brand new Prada. And luckily it’s all our our favourite go-to high street destinations that seem to have gotten the memo: COS, Arket, & Other Stories, Jigsaw and Mango have all stepped up their bag game recently to inc...

10 Trends London’s Coolest People Are Wearing Right Now

Oh, London Fashion Week—you never fail to disappoint. As editors, influencers, models, stylists and buyers made their way from show to show in what feels like the most “normal” Fashion Week since 2019, the streets of London became a sartorial showcase and made me realise just how much we’ve missed the spectacle. Of course, the Who What Wear team will be charting the trends that we’ve seen on the runway in good time, but right now, I’m focusing my efforts on reporting what the street style set has been wearing. Call me biased (I am a proud Brit, after all), but while New York Fashion Week certainly gave us plenty of trends to think about, I believe the street style looks from London are a league all their own. Who What Wear’s editor in chief, Hannah ...

5 Items Everyone is Going to be Wearing From ARKET’s Spring Edit

Last week, I met someone for a work meeting and instantly knew they were an ARKET person. You can just tell. There’s something so put together yet effortless about the brand’s aesthetic that makes it instantly recognisable. With the innate power to translate seasonal trends in a way that keeps items current, but dateless, it’s all about elevate basics that’ll stand the test of time. And this is why the high street hero is the destination when it comes to a spring capsule. ARKET’s latest spring collection almost comes with the guarantee that you’ll love each item way beyond the season you buy it in. And with every piece being made from more responsible materials, you can also rest assured you’re buying into clothes, accessories and shoes that put people and the planet first. You ...

Zara Is Popping Off Right Now—35 Pieces I Can’t Stop Thinking About

I consistently peruse Zara while doing market research for various stories. That said, I scroll through the dozens of pages and end up shopping a little bit for myself. I always make sure to share my great finds with my equally Zara-obsessed colleagues who, naturally, approve of my picks (and can often persuade me to hit purchase). However, I don’t have the money or the room in my wardrobe to buy it all, so getting it out of my system by sharing my latest finds here. I spent a few hours navigating the entire site, from new arrivals to sale items that are shockingly still in stock. If you’re in the mood to shop but don’t have time to search through hundreds of items like I do, you’ve come to the right place. From a kelly-green pliss...