Fashion
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The Colour Trends Coming to an Instagram Feed Near You
Perhaps to make up for the lack of colour in both our lives and our wardrobes over the last 18 months, the fashion world has brought in the sartorial big guns for A/W 21 and delivered a spectrum of saturated shades that wouldn’t look out of place at a primary school. Weary of the neutral and monochrome palettes that have pervaded recent seasons, big-name designers including Prada, Bottega Veneta and Versace sent cobalt blue, Kermit green (yes, it’s a thing), Barbie pink and fire-engine red down their runways. It was the injection of feel-good fashion endorphins that we all needed. As always, where high-end brands go, the high-street follows, and as we enter September, we’ve started to see eye-popping brights trickle into the new-season edits ...
Katie, EmRata and Olivia Are Working Hard to Show You Autumn’s Top Trends
Ding ding! Let Fashion Month, and the race for this season’s coolest clothes, commence. We’re just a couple of days into New York Fashion Week and my head has completely switched into autumn mode. The weather in the city has been cheery enough to still warrant sundresses and sandals, but that has not deterred the stylish throngs of street stylers and A-listers from delving into a world of new ideas. A few trends are being spotted more frequently than others. There’s an influx of saturated colours, and they’re most commonly cropping up in simple dress shapes for easy wear—if anything can lure you out of black, navy and grey this winter, it’ll be the bright day dress. There are trouser suits that put loungewear firmly in the shade, a slew of Y2K t...
11 Ways to Wear a Blazer With Jeans This Autumn
When it comes to fail-safe outfit formulas, you just can’t beat a blazer and jeans. It’s a simple, chic wardrobe game changer that never lets us down. You can also wear this combination on repeat, and many of the people we watch closely for their style have been relying on very little else for the early days of autumn. To ensure you’re never out of styling options, today we’re taking tips from the impeccably dressed style set and serving you 11 fresh outfit ideas. From grey blazers worn with dark-wash denim for dressier occasions to beige blazers worn with vintage-wash jeans and sneakers for the weekend (and simple styling updates in between), here are several ways to style this timeless combination. We’ll never tire of it, as it’s...
These Brit Candles Will Always Be Considered God-Tier
For the next few weeks, instead of wasting my wages on clothes I didn’t really need like I usually would, I saved up my earnings with the intent of treating my mum to a Jo Malone candle for Christmas. When the day came, I decided upon a candle—Pomegranate Noir—which the same shop assistant wrapped up so beautifully. Now, all I had to do was wait. To this day, I can still picture the moment my mum opened it; the surprise and delight on her face were more than I anticipated. I knew then just how special a Jo Malone candle was. Fast-forward 15 years, I’ve burned through more than my fair share of Jo Malone candles—so much so that my friends always come to me to find out which scents they should try next. If you, too, are in need of some inspiration, I’ve coll...
I’ve Assembled 5 Stylish Outfits Solely Around These £50 Boots
Here are the cliff notes. I ordered them, I tried them on, and I was pleasantly surprised. Owning to having legs on the short side, I’m used to knee-high boots coming up too high, sitting awkwardly on my knee. But not these. In my case, they sit precisely where I want them to. Emma had already warned me that they weren’t exactly roomy around the calf, and she was right. I’m a pretty true size 12, and they only just zip up over leggings or jeans (as you’ll soon see). This, I’ll admit, was a disappointment, especially from Marks and Spencer, which I’ve found to be more generous with its boot sizing in the past. So it’s something to bear in mind if you’re thinking of investing in them, too. All in all, I’m pleased with my purchase of trend...
How to Shop for Vintage Jeans, According to an Expert
Second-hand shopping has never been more popular, and vintage jeans are one of the biggest categories people are searching for. According to the Business of Fashion, “Before the pandemic hit, the resale market was on track to double from $24 billion in 2019 to $51 billion by 2024. … This growth may very well accelerate.” Overall, retro items are clearly in demand, but there’s something about denim that attracts people even more. It shouldn’t be surprising. This year is all about denim, and the most in-demand styles are based around vintage silhouettes. But it’s more than that. “Our category of vintage jeans are significantly increasing +278% of sales and +254% of deposits compared to last year,” says Vestiaire Collective. You D...
The One Outfit Formula You’ll See Everywhere This Autumn
For all its failings, Instagram remains an unending source of fashion inspiration for me. Yes, there’s always a risk that our wardrobes become a physical manifestation of a social media algorithm, but if we can resist the temptation to copy and paste our style, there are so many feeds that can spark creativity. Case in point: It was during one of my scrolling sessions that I came across a simple autumn outfit pairing—baggy jeans and a blazer—that had me rooting through my wardrobe in an attempt to re-create it that very day. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the proce...
Cos’s Sellout Midi Dress is Back in a Very Stylish New Colourway
As an editor at Who What Wear I spend hours upon hours looking at new-in sections, and so over the years have developed a knack for spotting products that will sell out or have huge appeal with our readers. A few months ago there was one dress in particular which I had a feeling was destined for cult status—a ruched midi dress from COS. It came in two colourways and featured a simple 90s-style midi silhouette, however the ruched detailing on the waist and fuller skirt made it a little more relaxed. Well, I hate to brag, but the style was out of stock within a month—I even bought the black iteration myself. We thought you might like to know that the dress is back in a very AW21 shade of cobalt blue. And yes, the entire team is in love. Scroll down to shop the dress and s...
11 Brands That Are Helping Us Rethink the Concept of Second-Hand
In 2012, when I studied abroad at the University of Texas at Austin, I became somewhat obsessed with shopping second-hand. During the time that I probably should have spent in the library, my friends and I would trawl through the city’s unique thrift stores, tracking down and trying on the best items we could find. Whether it was a 1980s–style Christian Dior purple power suit complete with covered buttons and padded shoulders or a simple floral cotton dress that looked like it belonged on the set of Dawson’s Creek, we were always elated with our diamond-in-the-rough finds. While I am embarrassed to admit it, at the time, my second-hand shopping habit had very little to do with sustainability or the environment and much more to do with budget and pe...
4 Trending Denim Outfits You’ll Practically Live in This Autumn
Hollister is a brand that’s been edging onto our radar over the past few seasons. Though it’s always been the place to go to invest in preppy staples like plaid shirts, pleated skirts, and collegiate knitwear, the American label has been seriously trending of late. Leading the ’90s and Y2K style charge with its endless array of preppy but stylish wares, Hollister has become a go-to for fashion types. And for autumn, Hollister has created jeans that tick off every major trend going, including extended sizes available in a variety of fits. (Keep an eye out for its Curvy edit.) Naturally, we felt it was only right to share them with you. Loose-fitting jeans have been a major player this year, and their popularity is continuin...
Missoma’s New Collaboration With Harris Reed Is Inspired by “Gothic Romanticism”
Harris Reed is bringing opulent, gothic glamour to Missoma’s collection of on-trend, classic jewellery. Loved by Harry Styles, Solange, and Alessandro Michele, the designer and stylist is launching a 49-piece demi-fine collection and 15-piece fine capsule with the pioneering British jewellery brand. “After over a year inside, the time really is now to make the everyday our stage,” Missoma founder Marisa Hordern said about Reed’s creative influence. “This collection is all about acceptance and inclusivity through our deeply symbolic pieces, given the romantic opulence and gothic chic that comes with all things Harris. I absolutely loved working with Harris to create this new world for Missoma, and we hope you will love it too.” On the collection, Reed und...
I Know Cult Items, and These 8 Autumn Pieces Have “It” Written All Over Them
It might seem easy to pinpoint It buys thanks to the many paid marketing pushes brands do around the looks, trends and items that fashion people are genuinely putting down some hard-earned cash for. However, no proliferation of #ads can steer us off course in our quest to quickly uncover the new-in pieces that are destined to sell out fast. With our minds and shopping baskets clearly turning to autumn, a fresh batch of noticeably popular pieces is on the rise. You can use this list in one of many ways. Firstly, you can bookmark and shop directly should something speak to your personal style on a deep level. Secondly, you can use it as a guide to source second-hand and vintage alternatives. For example, you can see below that slip dresses and quilted jackets are trending, an...
