It might seem easy to pinpoint It buys thanks to the many paid marketing pushes brands do around the looks, trends and items that fashion people are genuinely putting down some hard-earned cash for. However, no proliferation of #ads can steer us off course in our quest to quickly uncover the new-in pieces that are destined to sell out fast. With our minds and shopping baskets clearly turning to autumn, a fresh batch of noticeably popular pieces is on the rise.
You can use this list in one of many ways. Firstly, you can bookmark and shop directly should something speak to your personal style on a deep level. Secondly, you can use it as a guide to source second-hand and vintage alternatives. For example, you can see below that slip dresses and quilted jackets are trending, and these are very easy to pick up in thrift and charity stores. You just have to keep your eyes open. And finally, you can use this as an indicator of what to pull out of your wardrobe again. Sweater-vests started hitting the mainstream two winters ago, and they’re still going strong now. But you don’t have to have the exact version influencers, editors and stylists are going for. These days, it’s all about making your wardrobe work hard to achieve your aesthetic, not someone else’s.
From Ganni’s hit knit to Gucci’s new sell-out (and rather surprising) shoes, these are the early-autumn It buys I’ve seen around…
