Fashion
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We’re Zara Experts—Here’s Everything We Want for Autumn
If you spent a day studying our Slack messages, reading our story pitches, or as a fly on the wall in one of our (virtual) meetings, you’d quickly realise that we Who What Wear editors talk about Zara a lot. Given that you’re taking the time to read this, perhaps you do too. And at the start of each season, our Zara discussions really ramp up as the new arrivals start coming in hot. It’s already September, and you know what that means: Zara’s assortment of coats, boots, and sweaters to cosy up in are multiplying on a daily basis. And since we consider ourselves to be Zara experts, we thought you might be interested to hear which pieces we have our eyes on for autumn. It wasn’t easy, but we narrowed it down to items that are sure to bring yo...
From J.Lo to Jennifer Aniston, These ’90s Hairstyles Need to Come Back
Ah, the ’90s. An era defined by MTV, halter-neck tops, and more boy bands than we care to count. Some of our absolute favorite pop culture moments were born out of this decade, and when we think back on it, we can’t help but relish in the wonderfully wild ’90s hairstyles. From messy buns to a broad selection of fringes, and, of course, butterfly clips galore, there was something special about the hair trends from this time. The It girls of the era, such as Britney Spears, Janet Jackson, and Gwen Stefani, were serving up enough inspiration to carry us right into the following decade. If you’re as nostalgic as we are, then you’ll love this roundup of the 20 most quintessentially ’90s hairstyles we would low-key wear today. We might get some strange lo...
The 7 Best Shoes to Wear With Wide-Leg Trousers
When it comes to outfit styling, few events provide as much inspiration as fashion week. Bringing together the fashion world’s most stylish individuals, these events act as a one-stop shop for outfit ideas and styling inspo. With autumn on the horizon, I’ve been thinking about the season’s staples and pondering the best trouser-and-shoe pairings. Wide-leg trousers have always illuded me as they seem to be a particularly difficult item to pair with footwear. (Evidently, I’m not alone. We’ve recently seen an increase in searches of the phrase, “shoes to wear with wide-leg trousers.”) Luckily, the street style at Copenhagen Fashion Week offered up plenty of inspiration on this exact topic and was a veritable masterclass in how to style wide-leg trousers. Whether you’re looking to st...
14 Outfits You Can Re-Create With Classic Pieces You Already Own
Over the last few months, we’ve been calling upon you, our lovely readers, to tell us exactly what it is you’re looking for from Who What Wear. Alongside plenty of calls for fashion-based escapism, wardrobe basics and at-home beauty, we also got inundated with requests for how to mix up your style without spending a penny. Well, you ask, and it shall be given. It’s all too easy to become apathetic to those old faithfuls that have been hanging in your wardrobe for years. Once they’ve lost the shiny appeal of newness, they can fade into the background and become part of the sartorial wallpaper. However, in our experience, all these items need is a little re-contextualising, something to take them out of their stagnancy and reinvigorate them with a newfound appeal...
We Can Always Count on These 12 Brands to Serve Up the Best Boots
To get you a little more excited about the colder weather that’s en route, we’ve combined our knowledge to bring you a definitive edit of the best boot brands our editors swear by, which we’ve charted for you below. To make the cut, each brand had to be stylish—that’s a given—but also known for its attention to detail and high quality. You might think that you need to spend a small fortune to get boots of such ilk, and while there are certainly some designer brands that feature on our list, they’re balanced out by more affordable labels, too. Covering every boot base, from over-the-knee to hiker, this list is sure to include something that’s perfect for you, your aesthetic and your budget. So keep scrolling to see the best boot brands our in-house e...
I Don’t Usually Use Retinol, But This New Moisturiser Might Have Finally Sold Me
Not only does my skin look plumper, hydrated and generally more radiant, it’s also smoother, less congested, and generally clearer. Containing an innovative blend of retinol and sunflower seed fatty acids, Universal Pro-Retinol delivers the line-reducing, pore-refining, tone-correcting and blemish-reducing properties of retinol, without any of the usual upset. And at the same time, it seems to deliver just the right amount of moisture through glycerin and Mondo grass root extract to keep skin happy and healthy. Is this a seriously high-octane suited for seasoned retinol users? Probably not. Do I think that Universal Pro-Retinol is the perfect entry-level retinol for those who, like me, have struggled with the ingredient in the past? Absolutely. In fact, this has been the only eveing skinca...
The Fashion People Have Spoken: These 8 Brands Currently Rule
In the ever-changing game of “which brand does everyone want to buy now?” there are a few obvious blockbuster fashion houses that have remained at the top of the tree for some time. You all know Bottega Veneta is still trending, that Gucci is still very desirable and that, given half a chance and an heiress-level bank account, we’d snap up everything from The Row. But what of the less obvious labels that fashion people are clamouring to get? Which pieces are in high demand for photoshoots, celebrity outfits, Instagram snaps and—due to the timing right now—fashion month street style opportunities? What are the names we’re constantly talking about in the office, and where do we most commonly see “sold out” signs? Well, this is what the below stor...
If You Love This Season’s Checked Trend, You Need to See Mango’s Latest Drop
It’s not often that a high-street fashion brand invests heavily in a niche seasonal trend, but clearly, Mango knew what it was doing when it created its Checkers Game capsule. Composed of a tight edit of autumn-ready pieces fashioned out of dramatic checked fabrics, this collection will be a dream for those of us who have been enjoying A/W 21’s foray into graphic prints. Needless to say, every member of the Who What Wear editorial team is besotted. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.
12 Skincare Products That I Always Recommend as a Beauty Journalist
As a beauty journalist, I often get a lot of people asking for my skincare and makeup recommendations. I can’t lie—it’s a pretty good feeling. I’m lucky enough to be gifted with new products to try out on a weekly basis, but as someone who’s always had an interest in beauty, a lot of the products I own I purchased myself. There’s truly nothing better than testing out products that catch your eye. Fortunately, even if I try a product that I’m not necessarily fond of, I always have a friend to take it off my hands. My thorough skincare journey started a year and a half ago. I’d had an intense panic attack that left me in bed for a few weeks feeling as though I’d lost all control of my life. However, I soon discovered that creating my own a.m. and p.m. skincare schedules w...
The Colour Trends Coming to an Instagram Feed Near You
Perhaps to make up for the lack of colour in both our lives and our wardrobes over the last 18 months, the fashion world has brought in the sartorial big guns for A/W 21 and delivered a spectrum of saturated shades that wouldn’t look out of place at a primary school. Weary of the neutral and monochrome palettes that have pervaded recent seasons, big-name designers including Prada, Bottega Veneta and Versace sent cobalt blue, Kermit green (yes, it’s a thing), Barbie pink and fire-engine red down their runways. It was the injection of feel-good fashion endorphins that we all needed. As always, where high-end brands go, the high-street follows, and as we enter September, we’ve started to see eye-popping brights trickle into the new-season edits ...
Katie, EmRata and Olivia Are Working Hard to Show You Autumn’s Top Trends
Ding ding! Let Fashion Month, and the race for this season’s coolest clothes, commence. We’re just a couple of days into New York Fashion Week and my head has completely switched into autumn mode. The weather in the city has been cheery enough to still warrant sundresses and sandals, but that has not deterred the stylish throngs of street stylers and A-listers from delving into a world of new ideas. A few trends are being spotted more frequently than others. There’s an influx of saturated colours, and they’re most commonly cropping up in simple dress shapes for easy wear—if anything can lure you out of black, navy and grey this winter, it’ll be the bright day dress. There are trouser suits that put loungewear firmly in the shade, a slew of Y2K t...
11 Ways to Wear a Blazer With Jeans This Autumn
When it comes to fail-safe outfit formulas, you just can’t beat a blazer and jeans. It’s a simple, chic wardrobe game changer that never lets us down. You can also wear this combination on repeat, and many of the people we watch closely for their style have been relying on very little else for the early days of autumn. To ensure you’re never out of styling options, today we’re taking tips from the impeccably dressed style set and serving you 11 fresh outfit ideas. From grey blazers worn with dark-wash denim for dressier occasions to beige blazers worn with vintage-wash jeans and sneakers for the weekend (and simple styling updates in between), here are several ways to style this timeless combination. We’ll never tire of it, as it’s...
