In the ever-changing game of “which brand does everyone want to buy now?” there are a few obvious blockbuster fashion houses that have remained at the top of the tree for some time. You all know Bottega Veneta is still trending, that Gucci is still very desirable and that, given half a chance and an heiress-level bank account, we’d snap up everything from The Row. But what of the less obvious labels that fashion people are clamouring to get? Which pieces are in high demand for photoshoots, celebrity outfits, Instagram snaps and—due to the timing right now—fashion month street style opportunities? What are the names we’re constantly talking about in the office, and where do we most commonly see “sold out” signs? Well, this is what the below story is for—to highlight the most popular brands for autumn 2021.
There’s a Jekyll and Hyde effect that has crept into our fashion psyches since restrictions lifted and Freedom Day rolled around. We’re still attached to easy, simple, long-lasting wardrobe staples of the highest order, and minimalism shows no sign of waning. But on the flip side, there’s clearly a strong desire for clothes made to go “out-out,” and that’s resulting in real look-at-me ideas, where skimpy cuts, loud prints and sparkly fabrics rule supreme. From crystal-covered crop tops at Nué to incredibly pared-back tailoring at Totême, these are the eight most popular fashion brands for the new season—I recommend you bookmark them right away.
