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Trust Me—These 31 Haircuts Are Seriously Low-Maintenance

I cannot tell you the last time that my hair was at the forefront of my mind. Previously, “How should I wear my hair?” was the biggest question of my beauty routine, and now I feel like it’s fallen right to the bottom of my getting-dressed list. The thing is, while I want my hair to look like I’ve invested ample time in styling it, I don’t always have the minutes to spare. But my hair says so much about my current mood and the way that I want to present myself that I don’t want my two-minute style to scream “I really don’t care about my hair”—even if I did basically show my strands no love that morning. Luckily, via my ever-patient hairdresser, I sussed out a cut that is so low-maintenance that even when the bigg...

I’ve Tried So Many Huda Beauty Products, But These 14 Are Worth Your Money

Despite my job as a beauty writer, doing a full face of makeup has never been my strong suit. An intricate, trend-led hairstyle or a complex skincare routine, yes, but a YouTube-worthy makeup tutorial? My dexterity ends there it seems. This is why, initially, beauty guru Huda Kattan’s product line didn’t seem like it would be for the likes of me. The collection of full-coverage foundations, intensely matte lipsticks and jewel-coloured eye shadow palettes looked great online, but at first glance, I just couldn’t comprehend how to make these trending products work in real life. However, it’s no exaggeration to say that Huda Beauty now takes up a huge chunk of my makeup collection. From ingenious base products to essentials for eyes and lips, there ar...

I Thought I Hated SPF Until I Discovered This French One

It’s no secret that applying SPF every day is the single best thing we can do to help prevent skin ageing. But the truth is hardly any of us actually bother to. Whereas other powerhouse anti-ageing ingredients, such as retinol, offer almost overnight results, SPF offers no instant change. On top of that, the formulas tend to be tacky, greasy and generally woefully unpleasant to use. And trust me, as a beauty editor, I get it. For years, I have had dermatologists, skin experts and other beauty editors preaching to me that if I’m not applying SPF every single day (yes, even when it’s dark and grey out), I’m not worth my weight in gold as a beauty editor. Despite trying countless SPF products, I just couldn’t find one that my skin liked. If you ask me, a product that makes your skin grea...

7 Shoes That Will Go With Every Single Dress You Own

If there’s one thing we know, it’s that Who What Wear readers are obsessed with two things: dresses and shoes. These two subjects always dominate our So Should I Buy This? Facebook group, and now that we find ourselves on the cusp of bare-leg season, they’re proving to be all the more practical. While we’re quick to cover the latest trends across both wardrobe items, we thought we’d go back to basics and have a look at the shoes we should be wearing with dresses this summer. As such, we can conclude that there are seven key footwear styles that seem to suit dresses more than other shoe types. Chances are you’ll already own some (if not all) of the shoes on our list, but that’s the beauty of taking a step back from the noise of the trends and, ...

Trust Us—These 6 Jackets Always Look Great With Jeans

We like to make getting dressed as easy as possible. That’s why we spend so much time bringing you the best outfits floating around in the fashion ether, many of which will be made up of items you already own. That’s certainly the case as far as this fail-safe ensemble is concerned. You just can’t beat a jacket and jeans, can you? It’s a chic look that you can pull together at a moment’s notice and that will never let you down—basically everything we want from our wardrobes. While you can confidently style just about any outwear with jeans and know it’ll look good, there are certain jacket styles that loan themselves particularly well to denim. Keep scrolling to see a round-up of sleek but attainable jacket-and-jeans outfits. You Deserve to Make Money Ev...

This Accessory Will Make Every Outfit You Wear Feel More Current

After years of forgoing statement necklaces in favour of delicate, layered pendants, fashion has spoken: Heavy-duty neck candy is very much back on the sartorial agenda for 2021, with one particular necklace style leading the It accessory charge. Tracing all the way back to the ’80s, chain necklaces have enjoyed peaks in popularity over the best part of four decades. And now, thanks to the likes of Saint Laurent and Bottega Veneta, which have each served up their own chunky-chain offerings this season, they’re once again in demand. Last summer, Net-a-Porter invested in more than 840 units of chain necklaces, and just one look at its new-in jewellery section is all the proof we need that the designer hotspot is backing them just as prevalently for summer 2021. Tha...

I Hate to Break It to You, But 2021 Is the Year of the Croc

Fashion has a habit of trolling us with outrageous garments. Crotchless trousers, see-through jeans, ridiculously expensive designer paper clips… All of the aforementioned are very real items sold in the not too distant past. But I’d wager no piece garners as much controversy as Crocs. They are, undeniably, a divisive topic of conversation and easily the most Marmite shoes of the modern world. I hate to break it to you, but they’ve made a real dent in 2021, and I know a lot of people aren’t happy about this. When researching this piece, I decided to ask our readers over on the So… Should I Buy This? Facebook group if they love or loathe Crocs, and almost unanimously, over 60 people replied loathe. As one member so eloquently put it, “The little holes are w...

Trust Me—These Marks and Spencer Summer Buys Look So Expensive

As a shopping editor, I always find that I go to certain brands for certain items of clothing. For example, Arket has always been my go-to for a classic white tee or a tailored blazer, & Other Stories is a safe bet for underwear and swimwear and Topshop (RIP) is a denim fail-safe. Marks and Spencer, while undeniably strong in all the above categories, has always been a particularly winning destination for summer linen.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.

These 9 Blow-Dry Brushes Are Worthy of the Hype

There’s no denying that the last year has seen many of us getting a little more experimental with our at-home haircare than ever before. From hair dyes to fringe trims, the brave (or foolish, depending on how you look at it) have been more hands-on than ever with hair routines in lieu of a professional salon experience. Thankfully, now that salons have reopened across the UK and a professional cut is back on the cards, I’m more than happy to leave my strands in the capable hands of the experts. However, there’s one hair tool that I’ve noticed has been gaining notoriety over the last year as people have been clamouring to re-create a salon-standard blowout at home: the blow-dry brush.  You Deserve to Make Money Even When y...

5 Minimalist Influencers Just Told Me What They Want to Wear This Summer

Recently, there’s been a lot of talk about dressing joyfully, and I’ve been very much on board with this sentiment. After over a year of pretty much being on lockdown and wearing joggers, it’s only natural that we’re gravitating towards bright pops of colours and fun patterns to remerge as social butterflies for dinners, brunches and the pub. But we shouldn’t overlook those basics that continue to make up the staple of our wardrobes—joy can be found under many guises. We know from our own intel at Who What Wear that the pieces that tend to sell the best are basics such as white tees, black dresses and vest tops, arguably the bread and butter of our summer wardrobes.  I turned to five of my favourite people to follow on IG who are well known...

This “Old” Skirt Trend Is Making a Big Comeback for Summer

Think back to the sartorial leaders of spring 2014, and you’ll get a fond recollection of pleated skirts. Seven years ago, pleats made a cool-kid comeback thanks to the runway shows of Proenza Schouler and Timo Weiland, and as predicted, the elegant ’50s silhouette flooded the high street, too, with brands from Zara to H&M stocking iterations of the style. Everyone owned one and wore it proudly with a white tee all summer. Well, if you were savvy enough to cling on to your pleated skirt, pat yourself on the back because pleats are making a surprising resurgence this year. Instagram’s best dressers are making strong cases for pleated skirts once more, adding a few styling updates. Whether you prefer your pleats in midi or mini length, belo...

These Are the 7 Bags That Say “I’m in the Know”

For a while now, we’ve been witness to Spanish heritage brand Loewe’s growing influence in the fashion world. Since Brit Jonathan Anderson’s appointment as creative director in 2013, the whole line has become more and more covetable but especially the bags (oh, the bags!). He’s been credited for the revival of this luxury brand, which was originally founded in 1846 (yes, you read that right) and has been favoured by the likes of Sophia Loren and Marlene Dietrich over the years. Iconic, right? But it’s Anderson’s modern twists on classics that we’ve come to love. After all, his raffia logo totes are basically responsible for the basket-bag phenomenon that has been all over Instagram the past few summers. You Deserve to Make Money Even When you are looking for Dates Online. So...