Fashion
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Trust Me—I’m an Editor: 10 Summer Buys That I Love This Week
As several warehouses and stores shuttered over the past 12 months, the fashion industry faces huge challenges and strains that pose an inevitable threat to businesses. Many of us won’t be shopping in the same way right now, but even a like on Instagram or a message of support can provide a boost for these brands. I certainly don’t want anyone to feel like they have to buy more right now, but at the same time, after working in the fashion industry for nine years, I want to support the brands and pieces that I love and treasure. As an editor at Who What Wear, I typically spend a lot of time looking at new-in products and so every week, I update this story with the pieces that have caught my eye and that really stand out. I usually have quite a classic style and tend to lean towa...
Autumn/Winter 2021 Trends: The Only Fashion Looks You Need to Know
The Who What Wear take on autumn/winter 2021’s top fashion trends has been curated just like any other season: it is, has been and always will be entirely grounded in what you’re going to want to wear. You can consider this is your ultimate edit and a checklist to keep referencing, rather than a vast, overwhelming, never-ending stream of runway pictures and examples of unrealistic looks that won’t/don’t translate into the majority of wardrobes up and down the country. It’s a gargantuan task, but someone’s got to do it, and who better than a team of editors known for their ability to not only decode trends but predict them too? Traditionally, the darker, colder months are a time for cocooning, but I think we can agree that we̵...
9 Non-Dated Ways to Wear Shorts This Summer
No matter where you live in the world at one point or another, you’re probably going to want to wear shorts during the summer. But as far as summer staples go, shorts aren’t exactly the most fail-safe item to style. There are many different types of shorts, and figuring out what to wear with them can take a bit of trial and error. Shorts trends don’t change all that often (just consider how long bike shorts and cutoff denim shorts have been a thing), so coming up with fresh ways to wear them is of the utmost importance as the weather warms up. Since spring is in full swing and shorts are coming back into our outfit rotation (I don’t know about you, but it’s going to be 90° this week where I live), now is the perfec...
This Is the Most Useful Item You Can Buy This Summer
There are only a few pieces that can truly lay claim to the phrase “wardrobe essential.” Along with jeans and sneakers, tank tops definitely fall into the category of basics everyone should own. I don’t blame you if you want to invest in a designer version à la Katie Holmes’s viral cashmere tank moment, but this one goes out to all the budget shoppers out there. So how far can you stretch $40 when it comes to tank tops? There is a huge variety of styles available, from fitted going-out tanks to easygoing crop tops for working from home. To provide a bit of outfit inspiration, I also rounded up some well-dressed It girls who can show you how to style each tank. Scroll down to shop the 22 best tank tops under $40 organized by silhouette.&...
Trust Me—This Is the First ‘It’ Dress of the Summer
As an editor at Who What Wear I spend hours upon hours looking at new-in sections, and so over the years have developed a knack for spotting products that will sell out or have huge appeal with our readers. There is one dress in particular which I have a feeling is destined for cult status this summer—a ruched midi dress from COS. It has a simple 90s-style midi silhouette, however the ruched detailing on the waist and fuller skirt make it a little more relaxed. The black version is a perfect every-day summer option, and the bright green version is ideal for those looking to wear more colour or can even be dressed up for more formal occasions. Keep scrolling to see the COS dress everyone in our team loves for summer. You Deserve to Make Money Even When you are looking for Dates O...
Trust Me—These Are the 16 Best Products for a Dry, Itchy Scalp
The thing that I love most about beauty is its versatility—a colourful eye shadow that sparks joy, that transformative feeling of stepping out of a hair salon with a fresh haircut, the products we seek out when in need of comfort. But alongside the transcendental, beauty’s other role is that of a problem-solver: offering practical solutions to a whole host of universal concerns. From hair-thickening solutions to spot-soothing ingredients, beauty products can tackle a multitude of worries with ease. And while I wholeheartedly believe that we should all love the skin we’re in—no improvements necessary—I’d be dishonest in saying there aren’t days when I look to certain products to bolster my confidence and help me ...
Trust Monikh: 13 Summer-Ready Pieces I Love This Month
There are hundreds of thousands of influencers in the social ether, but there are only a handful who we religiously stalk in order to virtually steal the clothes off their backs. Our primary target is Monikh—the London-based styling and shopping guru who seeks out the very coolest buys from every corner of the retail world. From her inspiring tips on rewearing her well-chosen investment items to hunting down the coolest high-street pieces, her Instagram feed, @monikh, and website are a veritable hotbed of things you’re going to want to purchase immediately (and will never regret). Each month, Monikh will share her new picks exclusively for you… We’ve finally made it! The shops are open, the salons are back and restaurants are set up for outdoor and indoor dining. Not only does th...
From Leggings to Vest Tops, These 26 Pieces All Have Top Reviews
If you hadn’t already subscribed to the athleisure aesthetic, we’re willing to bet that, after the last year, you’ve come to not only accept it but wholeheartedly embrace it. Whether by way of joggers, leggings, hoodies, or bralets, lounge and activewear have been at the top of the style agenda for 15 months and counting—and you’ll be pleased to hear that, even as restrictions begin to ease, it’s not going anywhere. It’s official—comfortable clothing is here to stay, and we couldn’t be happier about it. That said, not all athleisure is created equal. We’ve been let down by enough cheap imitations in our time to know that some pieces are of a calibre all their own and are worth spending a little extra on. And of all the activewear labels out t...
Trust Me—You’ll Spot These 8 Dress Trends In Every Park This Summer
There are certain things that universally signify the beginning of spring—the first bunch of £1 daffodils, a bag of Mini Eggs and it being light at 6pm. Nothing makes me feel like I’ve said ‘so long’ to winter quite like retiring my tights, and wearing a summer dress. March is when many of us will revisit our dresses, and so we are marking this wardrobe switchover at Who What Wear with a series of edits and guides to the dresses that we’ll be wearing for the next six months. Below I’ve listed the 8 dress trends that I think you’ll see throughout all the stages of the relaxing of lockdown restrictions. Long-sleeved, denim and knitted dresses are perfect for the next few months of daily walks, while the bright pink dresses and fun minis I...
Well Done H&M, I Want Everything From Your Latest Summer Drop
I love a good bit of minimalism in the summer. Don’t get me wrong. I’m not averse to bright colours, but there’s something so chic about wearing muted tones in the heat. This year, as I won’t be heading overseas or to anywhere that actually has hot weather (thanks, British summer), I want to pretend I’ll be on the beaches of Ibiza or the Cote d’Azur, and H&M’s latest summer collection is going to help me do just that. Full of floaty dresses and loose-fitting tops, I plan on wearing these items from now until September. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Ea...
I Just Tried the New Olaplex Hair Mask—These Are My Honest Thoughts
Generally speaking, I find that when I straighten my coils, my hair tends to lack shine and movement and, traditionally, hair masks that are formulated for damaged hair can leave my hair feeling coated and heavy. So even if I love the brand, I always have a little bit of trepidation on first use. This mask, however, is different. Let’s talk about the bottle: It’s small. Honestly, I was sceptical that you’d get your monies worth this, especially as I’m used to masks that come in big pots where you’re able to scoop out lots and saturate your hair from root to tip. But I was pleased to find you only really need to use two pumps if you have shoulder-length hair like me (although I added an extra one, as I have a thick mane). If you hav...
These 6 Handbags Are Trending Across London Right Now
From Dior’s saddlebag to Chanel’s timeless 2.55, there’s no shortage of cult favourites when it comes to handbags. For many women, a designer bag is the ultimate fashion investment and often becomes the item that is worn and cherished most within our wardrobes. While I have lofty dreams about one day owning a coveted Hermès Birkin or investing in an of-the-moment Prada Cleo bag, I also find myself wondering, Which bags are other women interested in? More specifically, what’s trending among the style set in London right now? As luck would have it, a few weeks back, I was able to discover my answer. Tasked with street style–spotting on East London’s Broadway Market for another article, I came across several chic resi...
