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The Dress Report: 10 Names and Trends to Watch Out for in 2021

DENIM  If I had to pick one trending dress fabric for S/S 21, it would have to be denim. No longer contained to the traditional jeans format, this hard-wearing fabric has manifested in everything from shirts and shorts to jackets and, of course, dresses. Packing a certain retro-inspired, ’70s vibe, it was a trend that quietly wove itself through the runway collections of designers such as Celine and Alexander McQueen.  “My love for denim dresses started back in 2009 thanks to Stella McCartney’s S/S 10 collection. The British designer had created a button-down summer dress in a light-wash jean fabric and a skirt in the same finish and waist-nipping fit,” explains Who What Wear’s editor in chief, Hannah Almassi. “Des...

27 Beautiful Arket, COS and H&M Buys That Confirm Spring Is Here

Arket, COS and H&M consistently catch our attention with their on-trend wares, but this spring, they seem to have outdone even themselves with their impressive array of style-defining pieces. Each retailer has created springtime edits that tick off the season’s biggest trends. Think pastel shades, slouchy tailoring, ribbed knitwear, and beautiful dresses—all at prices that won’t bring a tear to your eye. But don’t just take our word for it—let us show you them. Scroll below to see the nine items you absolutely can’t miss from the respective stores.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat a...

Beach or No Beach—Here Are the 10 Bikini Trends to Try This Summer

If you haven’t heard of manifestation, let me enlighten you. Manifestation is a self-help movement centred around the activity of focusing one’s thoughts upon the desired outcome. Essentially, it means that you can think something into actually happening.  Perhaps this is why I placed an order for a new bikini in the middle of February. Of course, I have no plans of jetting off to tropical climates this year. Still, perhaps my purchase was an act of subconscious manifestation—that we’ll have a warm enough summer to sit in the park, on the beach, on our balconies and in our gardens quite comfortably in a bikini.  Assuming some of you are shopping with the same logic, I decided to find out which bikini trends the experts are backing for a summer spent on home...

Fashion Experts Are Suddenly Back Into Breton Tops—These 22 Outfits Prove It

Breton stripes never go out of fashion. They are far too classic and essential an item to be relegated on a whim, but it’s true that they do go through moments where popularity surges and they become noticeably more on-trend than a season or moment before. Now is one such time. Everywhere I look, there are Breton stripes, and they’re being worn in such a variety of new ways that it’s the perfect time to gather inspiration. A nautical trend to spring fashion is like butter to bread—the two are so much more delicious together and are inextricably linked. Although a simple item, you will find that a well-chosen striped knit or tee is the kind of clever item you’ll pull out at this time every year without fail, making it an investment to no...

I’m a Bodycare Expert, and This Affordable Scrub Is My Secret to Soft Skin

When it comes to gritty scrubs, most of the time, you get what you pay for. I have found that the more expensive the scrub, the more hard-working and unctuous the formula. Sure, more affordable options might smell great, but rarely do they have that all-important balance between nourishing creaminess and skin-shedding grit that higher-end formulas boast. The & Other Stories scrubs, however, have it all. They smell divine (as though the fragrance gods crafted them with their own hands), they serve up some serious skin-softening moisture, and most importantly, they really do deliver on the scrub front. On top of that, they’re not messy in any way (the formula holds its own and doesn’t slip around), they look chic on the shelf, and did I mention they cost less than £15? You Dese...

Trust Me—This is the Gucci Bag Everyone Would Love to Own in 2021

It’s been a long time since we were last at a fashion show, so you could forgive us for not remembering every little detail. However, back in 2020 there was one item that made a real lasting impact: Gucci’s new It bag. When Alessandro Michele presented his AW20 collection back in March last year, almost every look featured the iconic Jackie bag, which confirmed this bag was set to be the next cult accessory from the Italian fashion house. But it’s not going anywhere in 2021. Even for Gucci’s Resort this season, it seems that every other look includes the Jackie.  If you recognise the name, then it’s probably because technically this bag isn’t new. The handbag was initially named after Jackie Kennedy and has been a hero Gucci item for years, but...

5 Low-Key Beauty Products the Olsen Sisters Swear By

Between their trademark all-black outfits and seriously dramatic wedding guest ensembles, Ashley and Mary-Kate Olsen undoubtedly know what suits them when it comes to their wardrobe. The same can definitely be said of their beauty choices. From their perfectly tousled hair to their carefully smudged eyeliner, the twins have a classic-but-cool approach to both their hair and makeup routines. But what are the specific products that go into maintaining the Olsens’ signature beauty looks? The duo might be famously tight-lipped about the contents of their makeup bags, but (luckily) I’m always willing to play beauty editor detective in my quest to find out what products the A-list genuinely swear by. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagin...

7 It Items Fashion Girls Keep Buying From This Buzzy French Brand

With its pared-back nonchalance and minimalist silhouettes, The Frankie Shop isn’t one of those brands that fight for attention on the feeds of Instagram’s best-dressed. In typical French fashion, it’s a brand that somehow managed to garner a cult-like status without having to really try that hard, which is no mean feat in a digitalised fashion landscape that fights tooth and nail for those much-coveted clicks. Yet once you’ve clocked the brand, you start to see it everywhere you go: An oversized blazer thrown over a pair of straight-leg jeans, a colour-pop tracksuit paired with velcro sandals or a clever cutout knit rubbing shoulders with a chunky chain necklace.  Its success lies in its subtlety, but these pieces a...

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Shop my t-shirt: .swiper-slide { width: 100%; height: 300px; } Shop my jeans: .swiper-slide { width: 100%; height: 300px; } Shop my boots: .swiper-slide { width: 100%; height: 300px; } Shop my jacket: Shop my bag: You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.

Summer’s Best Sandals Will Inspire You to Be Bold With Your Shoe Game

Pack away your little black boots and make some room for a gorgeous pair of sandals. In anticipation of spending more time outside in the warm months ahead, we’re keen on adding bold and colourful sandals to our summer wardrobes. Whether you’re looking for walking shoes or evening mules, we’ve handpicked 20 beautiful pairs that are deserving of your debut. For summer 2021, there are a few distinct silhouettes that are popular with designers and retailers. The thong sandal is the nostalgic favourite of the summer, with hints of late-’90s and early-2000s style. We are musing over designs by Miista, By Far, and The Row. Padded and quilted shoes are also very popular, especially since Bottega Veneta’s quilted accessories charmed the fashion world. For a wearable b...

This “Naked” Microtrend Is Steadily Taking Over, and I’m 100% Here for It

As we’ve already pointed out, less is more when it comes to this season’s big trends. Specifically, cut-outs. It’s a craze that completely makes sense when you put it into perspective–we’re all pretty eager to shed the many layers of puffer coats and heavy knits that are currently swamping us. Now here’s your chance for some stylish ventilation: the midriff cut-out. It stands out from the other “naked” microtrends we’ve spotted and reported on last year, in that the abdomen is the main star. From big designers like Khaite and Off-White to Dion Lee and Cult Gaia, the midriff cut-out has marked its place on some of spring’s coolest dresses and tops. The detail is gaining traction in a big way, so it’s only a...

Hands Down, These Are the 20 Best Denim Jackets for Spring

When I say that denim is back for spring/summer 2021, I mean that literally every designer and high-street brand is making a huge deal out of this material. Whether it’s in the form of a new collection of jeans, jackets, dresses, skirts or all of the above, there’s no escaping the fact that in 2021 it’s all about denim. The one item, however, that I feel has been a little overlooked for a few years is the denim jacket. Back in 2017, the Balenciaga oversized look (worn off-the-shoulder) was one of the bigger more popular styles. And then, it kind of just petered out–other jackets such as the oversized blazer or leather jacket became more popular. I just know, however, that this year is time for it to make its comeback. But, I’d say, not as you know it.&nbs...