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Attention Petite Women: I Just Found 20 Spring Dresses That Will Actually Fit

Standing at the distinctly less-than-average height of 5’1″, I have always had difficulty finding dresses. Midi hemlines can often skim the floor while cute minidresses intended to finish above the knee usually hover around the top of my shin. In fact, I barely remember the last time I purchased a dress that didn’t need to be taken up, taken in or otherwise adjusted in some way. Because of this issue, you’ll usually find me in separates throughout spring. I’ll often pair a printed skirt alongside a plain white tee or opt for tailored shorts and an oversize button-down for more casual days. However, this year I’m determined to become a “dress girl,” and so I have taken it upon myself to find the best petite dresses on the ma...

Good Interiors Don’t Have to Cost the Earth—Just Ask Our Editors

We all know the start of spring brings with it the want and need to give your wardrobe an update, but we find the same appeal applies to our homes, too. After months of dark nights and candlelight, the brighter, longer days make us see our spaces in a completely different way. Right now, as three members of the Who What Wear team find themselves in an exciting position to decorate their new homes, our Slack group has been flooded with links to and imagery of the affordable interior buys we’ve found. Thinking this might also be of interest to anyone who is looking to spruce up their existing homewares ahead of the summer months, we decided to share them with you.  What makes something “affordable”? We think it’s relative. While you can p...

This Chic Hair Trend Is Everywhere Right Now, and It’s Perfect for Lazy Girls

Undone, effortless hair has been a thing for as long as we can remember. Whether it be straight, silky lengths, effortlessly tousled waves or curls and coils with natural-looking bounce and definition, over the past few years, hair trends have been heavily focused on finding ways to make it look like we haven’t spent three hours styling it. The reality, however, is that it takes a whole bunch of heated tools, styling creams and setting sprays to achieve “I woke up like this” hair. But finally, after all of the years we have spent struggling to make our hair look effortless, uncomplicated and heatless hair is finally a thing. Seriously, we’re seeing it everywhere. From fashion girls to celebs, it seems that the events of the past year ha...

13 Holy-Grail Sunscreens That Won’t Break You Out

Using skincare as a mode of self-care is one of the biggest skincare trends of 2021 so far, with decadent textures, spa-like aromas and luxurious packaging emerging high on all of our wish lists when it comes to investing in new beauty products. In fact, entire brands have launched this year with the sole aim of encouraging us to embrace skincare as a ritual rather than something to be rushed through. Case in point: Alicia Keys’s new beauty brand, Keys Soulcare. However, there’s no getting away from the fact that there are certain products and ingredients that our skin actually needs to stay healthy regardless of how pampering they may or may not feel. There’s one, in particular, that comes up time and again when I speak to skin experts: SPF....

The Dress Report: 10 Names and Trends to Watch Out for in 2021

DENIM  If I had to pick one trending dress fabric for S/S 21, it would have to be denim. No longer contained to the traditional jeans format, this hard-wearing fabric has manifested in everything from shirts and shorts to jackets and, of course, dresses. Packing a certain retro-inspired, ’70s vibe, it was a trend that quietly wove itself through the runway collections of designers such as Celine and Alexander McQueen.  “My love for denim dresses started back in 2009 thanks to Stella McCartney’s S/S 10 collection. The British designer had created a button-down summer dress in a light-wash jean fabric and a skirt in the same finish and waist-nipping fit,” explains Who What Wear’s editor in chief, Hannah Almassi. “Des...

27 Beautiful Arket, COS and H&M Buys That Confirm Spring Is Here

Arket, COS and H&M consistently catch our attention with their on-trend wares, but this spring, they seem to have outdone even themselves with their impressive array of style-defining pieces. Each retailer has created springtime edits that tick off the season’s biggest trends. Think pastel shades, slouchy tailoring, ribbed knitwear, and beautiful dresses—all at prices that won’t bring a tear to your eye. But don’t just take our word for it—let us show you them. Scroll below to see the nine items you absolutely can’t miss from the respective stores.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat a...

Beach or No Beach—Here Are the 10 Bikini Trends to Try This Summer

If you haven’t heard of manifestation, let me enlighten you. Manifestation is a self-help movement centred around the activity of focusing one’s thoughts upon the desired outcome. Essentially, it means that you can think something into actually happening.  Perhaps this is why I placed an order for a new bikini in the middle of February. Of course, I have no plans of jetting off to tropical climates this year. Still, perhaps my purchase was an act of subconscious manifestation—that we’ll have a warm enough summer to sit in the park, on the beach, on our balconies and in our gardens quite comfortably in a bikini.  Assuming some of you are shopping with the same logic, I decided to find out which bikini trends the experts are backing for a summer spent on home...

Fashion Experts Are Suddenly Back Into Breton Tops—These 22 Outfits Prove It

Breton stripes never go out of fashion. They are far too classic and essential an item to be relegated on a whim, but it’s true that they do go through moments where popularity surges and they become noticeably more on-trend than a season or moment before. Now is one such time. Everywhere I look, there are Breton stripes, and they’re being worn in such a variety of new ways that it’s the perfect time to gather inspiration. A nautical trend to spring fashion is like butter to bread—the two are so much more delicious together and are inextricably linked. Although a simple item, you will find that a well-chosen striped knit or tee is the kind of clever item you’ll pull out at this time every year without fail, making it an investment to no...

I’m a Bodycare Expert, and This Affordable Scrub Is My Secret to Soft Skin

When it comes to gritty scrubs, most of the time, you get what you pay for. I have found that the more expensive the scrub, the more hard-working and unctuous the formula. Sure, more affordable options might smell great, but rarely do they have that all-important balance between nourishing creaminess and skin-shedding grit that higher-end formulas boast. The & Other Stories scrubs, however, have it all. They smell divine (as though the fragrance gods crafted them with their own hands), they serve up some serious skin-softening moisture, and most importantly, they really do deliver on the scrub front. On top of that, they’re not messy in any way (the formula holds its own and doesn’t slip around), they look chic on the shelf, and did I mention they cost less than £15? You Dese...

Trust Me—This is the Gucci Bag Everyone Would Love to Own in 2021

It’s been a long time since we were last at a fashion show, so you could forgive us for not remembering every little detail. However, back in 2020 there was one item that made a real lasting impact: Gucci’s new It bag. When Alessandro Michele presented his AW20 collection back in March last year, almost every look featured the iconic Jackie bag, which confirmed this bag was set to be the next cult accessory from the Italian fashion house. But it’s not going anywhere in 2021. Even for Gucci’s Resort this season, it seems that every other look includes the Jackie.  If you recognise the name, then it’s probably because technically this bag isn’t new. The handbag was initially named after Jackie Kennedy and has been a hero Gucci item for years, but...

5 Low-Key Beauty Products the Olsen Sisters Swear By

Between their trademark all-black outfits and seriously dramatic wedding guest ensembles, Ashley and Mary-Kate Olsen undoubtedly know what suits them when it comes to their wardrobe. The same can definitely be said of their beauty choices. From their perfectly tousled hair to their carefully smudged eyeliner, the twins have a classic-but-cool approach to both their hair and makeup routines. But what are the specific products that go into maintaining the Olsens’ signature beauty looks? The duo might be famously tight-lipped about the contents of their makeup bags, but (luckily) I’m always willing to play beauty editor detective in my quest to find out what products the A-list genuinely swear by. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagin...

7 It Items Fashion Girls Keep Buying From This Buzzy French Brand

With its pared-back nonchalance and minimalist silhouettes, The Frankie Shop isn’t one of those brands that fight for attention on the feeds of Instagram’s best-dressed. In typical French fashion, it’s a brand that somehow managed to garner a cult-like status without having to really try that hard, which is no mean feat in a digitalised fashion landscape that fights tooth and nail for those much-coveted clicks. Yet once you’ve clocked the brand, you start to see it everywhere you go: An oversized blazer thrown over a pair of straight-leg jeans, a colour-pop tracksuit paired with velcro sandals or a clever cutout knit rubbing shoulders with a chunky chain necklace.  Its success lies in its subtlety, but these pieces a...