For the better part of the last decade, vinyl has been the face of music’s physical revival. But according to Luminate’s 2026 Midyear Report, another format is quietly making an even bigger comeback: the compact disc.
During the first half of 2026, CD sales surged 16% to 16.3 million units, soundly outpacing vinyl’s comparatively modest 2.4% growth. While BTS’ blockbuster album ARIRANG played a major role in the increase, Luminate found the resurgence extends well beyond K-pop. Even after removing BTS and the broader K-pop catalog from the equation, CD sales still climbed 6.7% year over year.
The report also points to a broader boom in physical music. Total US physical album sales: LPs, CDs, and cassettes rose 7.8% through the first half of the year, reaching 38.2 million units.
One explanation may be changing listening habits among younger fans. According to the report, 60% of Gen Z listeners now say they most often listen to music from the 1990s or earlier, a huge increase from 18% in 2021. Whether driven by nostalgia, discovery via streaming, or a wanting to own a tangible piece of an artist’s work, younger audiences appear to be embracing physical formats.
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Where fans are buying music is changing, too. Indie record stores continue to account for the lion’s share of physical album sales, but stores like Target and Walmart posted the biggest gains during the first half of 2026, capturing nearly 30% of the market. Luminate attributes much of that growth to K-pop’s collector-driven culture, with BTS, ENHYPEN, and ATEEZ ranking among the biggest sellers at those mass-market retailers thanks to deluxe packaging, exclusive editions, and other collectible offerings.
While vinyl isn’t going anywhere, Luminate’s latest findings suggest the physical music revival has entered a new chapter. The iridescent gleam of CDs is no longer just a relic of the late ’90s and early 2000s; they’re functioning as collectibles, fan merchandise, and a way for listeners to support the artists they love.
CDs aren’t the only format enjoying a second act. Earlier this year, Maxell introduced a Bluetooth cassette player, underscoring how nostalgia-fueled physical media continues to resonate with music fans.
