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Having This Haircare Brand in Your Shower Is the Ultimate Status Symbol—7 Products I Use and Rate

Having This Haircare Brand in Your Shower Is the Ultimate Status Symbol—7 Products I Use and Rate

When it comes to the best haircare, most notably the best shampoos, conditioners, hair oils and hair masks, you’ll always find me recommending cool-girl approved haircare brand, Ouai. Founded in 2016 by top celebrity hairstylist Jen Atkin, this brand not only looks chic but delivers impeccable results every single time.

Known for its sleek, minimal packaging, sophisticated scents and effective formulations, I guarantee that you will spot Ouai in every fashion insider’s bathroom. As a beauty editor, I have personally used the brand for years, and I always find myself coming back to certain products that are impossible to beat.

Intrigued? Below, I’ve rounded up the best Ouai hair products, tried and tested by yours truly. If you’ve been thinking about giving the brand a go, take this as your sign and keep on scrolling for my recommendations.

A Ouai shampoo bottle in a gold and marble shower

The Best Ouai Hair Products, Tried & Tested

1. Ouai Detox Shampoo

2. Ouai St Barts Hair and Body Mist

3. Ouai Curl Crème

Junior beauty editor Grace Lindsay after using a curl cream from Ouai on her hair

4. Ouai Hair Oil

5. Ouai Thick Hair Treatment Masque

6. Ouai Wave Spray

7. Ouai Cape Town Super Dry Shampoo

How We Tested

As a beauty editor with thick, dry and wavy hair, I have tried so many products over the years to help bring my strands back to life. Ouai has been a part of my hair care routine for years now, so I have put these products through their paces long enough to know which ones are worth investing in.

I’ve also recently got my hands on some new launches from the brand, and have tested them on hair wash days, hair maintenance days and so on to ensure that I can give my honest opinion on whether they really work.

Why Trust Us

At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

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