Summary
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Insta360 has partnered with Hello Kitty on a limited-edition GO Ultra featuring a custom pink design and matching accessories.
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The release also includes exclusive software features such as Portrait Mode 2.0, film-inspired filters and Hello Kitty-themed app customizations.
Insta360‘s latest release is part action camera, part collectible. Created in collaboration with Sanrio, the GO Ultra x Hello Kitty Limited Edition gives the brand’s thumb-sized camera a playful makeover without sacrificing any of the features that made it popular in the first place.
The GO Ultra runs on a 5nm AI chip paired with a 1/1.28-inch sensor, delivering 4K video and a 156-degree ultra-wide field of view. Its magnetic design lets users attach it almost anywhere for hands-free, wearable POV shooting, and PureVideo mode handles low-light situations with true-to-life color reproduction.
The special edition arrives in a two-tone pink colorway with Hello Kitty details throughout, from the signature polka-dot bow on the shutter button to custom artwork hidden inside the flip-up touchscreen. The bundle also includes a matching tripod and selfie stick, a bow-accented neck strap, and a crossbody carrying case.
Beyond the hardware, Insta360 has added a handful of exclusive features, including Portrait Mode 2.0 with built-in skin tone optimization, 11 new film-inspired filters, and Hello Kitty-themed animations and watermarks within the app.
Available now for $569.99 through Insta360 and select stockists.
