Creative director of Y/Project, Diesel, and, as of this year, Maison Margiela, Glenn Martens has partnered with H&M for a highly anticipated new collection.
“The H&M Glenn Martens collection transforms bestsellers from the H&M archive and signature gestures from Martens’ own design history into new classics, taking shape as manipulated denim, braided and deconstructed knits, delicately printed dresses, wired outerwear, reengineered trench coats, theatrical jewelry, hip-high boots, and shape-shifting bags, all infused with a bit of British heritage style,” the press release shares.
In honor of the launch, Ann-Sofie Johansson, H&M’s Creative Advisor and Head of Womenswear Design, told me, “Our first inspiration was everything we saw that Glenn did at Y/Project.”
(Image credit: H&M x Glenn Martens)
When I asked Martens how he’d describe the collection, he replied, “I’d say fun. It’s very absurd. Bit of jokes. It’s playful. Versatile… It’s adjustable to your personality a bit.” He added that one of his favorite pieces is the shoulder bag. “You can twist it,” he said. “You can completely turn it around and flatten it. It’s a little sculpture.”
Later that evening, at the collection’s launch party held at the historic Skinner’s Hall in London, I spoke with Cynthia Erivo, who was dressed in the Wool-Blend Coat and Printed Satin Dress. “I’ve been into slip dresses recently. When I do my concerts, it’s what I tend to wear—slip dresses, no shoes,” she commented. “And I saw this and thought it feels really, really sexy. I love that the straps are kind of invisible and fun and there’s all this lace and dainty. And then I wanted to find something that had a bit of structure to it, so this coat was perfect, and the weight on it feels really great. So I’ve got sort of the feminine and masculine mixed together.”
Shop the Y/Project–inspired collection below, available now in select stores and online.
H&M
Shoulder Bag
The shoulder bag Martens loves.
H&M
Printed Satin Dress
The entire collection is already selling out.
H&M
Polarized Sunglasses
There are only a few left of these oversized sunglasses.
H&M
Oversized Tote Bag
This nylon oversized tote.
H&M
Boning-Detail Belt
A sculptural belt with wire boning.
H&M
Hoodie With Motif
This hoodie comes in a peach pink color as well.
H&M
Printed Top
A fitted top in soft stretch jersey…
H&M
Printed Satin Skirt
…to go with this A-line skirt, both with a printed trompe l’oeil design.
H&M
Two-Tone Straight-Leg Jeans
You can see Y/Project in all of the pieces.
H&M
Flared Denim Skirt
A flared denim skirt.
H&M
Trench Coat
This trench coat is a standout.
H&M
Wool-Blend Coat
As seen on Erivo.
H&M
Ribbed Tank Top
An invisible strap tank top.
H&M
Thigh-High Denim Boots
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