Despite the general perception that TikTok is the digital playground for Gen Z kids with aspirations to become meme-makers or start a dance craze, statistics tell another story. According to the data, there’s been a recent, notable rise in 30-something women engaging with the platform, and I’m one of them.
Now, this may be down to the fact that my algorithm hasn’t been finely tuned at this point, but I’m not necessarily seeing these 30-somethings present on my feed. They may be tuning in, swiping and saving, but are they actually producing content? I’m not sure. What I do know, however, is that the more I look, the more I can see that the genus of all of the latest top-line trends is born here, and for an editor, that is important. Instagram might cement the trends, but TikTok is laying the foundations in a less polished and, dare I say it, more authentic way.
