Costa welcomes elite waterman and environmental advocate Kai Lenny to its global roster of pros, building on the brand’s continued commitment to ocean conservation and purpose-driven water culture.
Born and raised on Maui’s North Shore, Kai has become one of the most respected figures in big wave surfing and the action sports world. Riding 70ft+ waves at Nazaré, winning SUP World Titles, and redefining how to ride Hawaii’s North Shore JAWS break, Kai has reshaped what it means to be an action sports athlete. In addition to his surfing claims, Kai leads by example with community activities such as beach and ocean cleanups, using his own boat to help remove thousands of pounds of marine debris.
“The ocean has really been the biggest provider for me aside from my parents, of course, and I feel a responsibility to protect it,” says Kai Lenny, Costa Pro. “I’ve learned that real impact comes from action. Costa shares that mindset, not just building products for life on the water, but fighting to protect the ocean for future generations to come.”
Costa partners with anglers, athletes, and organizations that share a deep connection to the ocean, community, and conservation—making Kai Lenny a natural fit for the brand. Kai’s next step in his career is to continue inspiring the next generation of water enthusiasts to See What’s Out There and pursue their ambitions, focus on mental and whole-body wellness, and cultivate positive community engagement locally and throughout the world.
Kai will work closely with the brand on storytelling, product integration, and inspiring the next generation of water explorers to See What’s Out There. Kai joins the Costa team alongside Mark Healey, Kevin Vandam, Oliver White, Ben Thouard, Conner Coffin, Rachel Moore, and more. With this addition, Costa continues to build a team that prioritizes protecting the places they love to explore.
For more information and to check out Costa’s latest offerings, visit the official website.
