denim

I really love jeans. While I’m not about to change my name to Levi Strauss, I do own around 20 pairs, which is probably quite a lot. But in my defence, they make up the majority of my wardrobe, and half of the pairs have been in there for a long time—from the skinny Topshop Joni’s I keep just in case (no matter how “cheugy” they are) to a pair of boyfriend jeans I snapped up in a sale for a tenner 10 years ago which I still wear today. Currently, I have a couple of favourites I wear on repeat: wide-leg ecru jeans from L’Agence and a pair of dungarees from Frame. While I don’t want to admit that I’m a big fashion-editor cliché, both the aforementioned pairs are very much on-trend right now. It’s why, the...

With 2021’s renewed obsession with all things denim, I’ve found myself looking back to decades gone by for outfits to inspire my style today, and when it comes to denim, you don’t get much better than the ’80s and ‘90s. From Gwyneth Paltrow and Halle Berry to Cindy Crawford and Jennifer Aniston, a quick trip down memory lane (aka the Getty Images archive) proves that these decades were packed full of impeccably dressed A-listers who knew the power of the perfect pair of jeans.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos,...

When it comes to jeans, some cuts instantly come to mind. Skinnies are one such style (even if they aren’t as prevalent right now as they once were). Boot-cut, flared, and boyfriend are also up there as some of the most iconic jeans silhouettes. However, we consider another jeans style to be a classic, and that’s mom jeans. Paying homage to the ’80s, mom jeans are typically high-waisted with a looser fit around the thighs and a leg that tapers toward the ankle. They’re the sort of thing your mum would have worn with a tucked-in blouse, a black leather Western belt, white socks and loafers. Nowadays, you’re far more likely to see celebrities like Hailey Bieber and Kendall Jenner stepping out in mom jeans paired with a long coat, plain white vest, and strappy sandals. The attr...

It’s hard to remember a time when straight-leg jeans didn’t live in our wardrobes, but, alas, it did exist. Before their popularity spike, skinny and boyfriend jeans were the dominating styles, with few options in between. Bridging the gap, straight-leg jeans boast the streamlined silhouette skinny-jean devotees love while featuring a relaxed cut reminiscent of the looser boyfriend fit. This combination is precisely why fashion people love them—they’re not too tailored, nor are they too undone; they strike the perfect jean balance. Although they’re easy to wear, coming up with new and exciting jeans outfits can be a struggle, especially if you’ve been living in little else but hoodies of late. In the nick of time, however, just as spring begins to catch up wit...

You can never get too much of a good thing, and right now, our thing is denim. After being somewhat cast aside for the first time in recent history thanks to the stretchy waistbands and comfy loungewear of the pandemic, jeans are back on the radar. Searches for jeans and denim trends have been on the up since the beginning of the year, new looks (such as patchwork or criss-cross waistbands) have been well received by shoppers, and the more we look at our friends IRL and online the more we notice denim-centric outfits coming back to the fore.  In the past few weeks alone, the Who What Wear UK team has reported on the surprising rise of printed jeans, pinpointed 12 perfect spring outfits that all revolve around your favourite blues, decoded the new take on ...

There are a few jeans styles that, no matter what the denim trends are, plenty of people will keep in their wardrobes. Skinny jeans are one style (even if we don’t see so many people wearing them right now), and I’d argue that mom jeans are another. The style, which is a throwback ’80s style, is high waisted with a looser fit around the thighs and then slightly tapered at the bottom. Of course, plenty of brands and designers have interpreted this look in their own way, and there are many jeans that are classed as “mom” which are high waisted with slightly straighter legs. But I digress. If you’re a fan of this jeans style (and I’d say nearly everyone is these days), then have I got the gallery of outfit inspiration for you below.  Fr...

Blue skies might be more commonplace than they were a month ago, but don’t be fooled—it’s still cold out. As much as we’d like it to be bare-leg weather, it seems we’re still a few weeks away from being able to step out sans layers and lengths. But we’re not letting a little cold snap stop us from dressing more springlike, and we’re certainly not going to revert to our winter wares. Instead of floaty dresses and slip skirts, we’re building our latest looks around jeans. Jeans are timeless, easy to style and comfortable, and the outfit options are endless, making them the perfect day-to-day throw-on. However, if you feel like your denim ensembles are becoming a tad repetitive, we’re here to help break you out of the rut. We’ve found...

1. Before they were even released online, both myself and Joy Montgomery, Who What Wear’s shopping editor, decided that we needed to get Monki’s squiggly-print monochrome jeans and matching knitted crop top (pictured above). Neither of us would normally wear printed jeans (in fact, I very rarely wear denim at all), and both of us often buy vintage instead of new high-street items, but here we were, poised to snap them up. Sadly for us, within minutes of coming online earlier this week, they had sold out in every size from a UK 4 up to a 20. A similar floral-stamped style at Zara sold out within mere moments this week, and it also came with a matching crop top. A coincidence? I think not. Co-ords continue to be popular and have become even more present&n...

As someone who has always chosen heeled boots over sneakers and crew-neck knits over hoodies, double denim hasn’t historically been part of my wardrobe repertoire. Like all good millennials, I dabbled with the pairing back in my teenage years, but that is firmly where it has remained—a relic of bad fashion choices past. But something has shifted over the last year: I’ve found myself double-tapping a growing number of double-denim outfits on Instagram. I’ve been drawn in by their Parisian-inspired nonchalance and low-maintenance appeal. Yet, these are not the skintight ensembles of yore, but an altogether a more grown-up and polished breed. Less Justin and Britney circa 2001, more off-duty It girl. I have consequently spent the last week or two in a boo...

Now that spring has arrived, we can’t help but want to prep for another stylish season. And what could be more stylish (or practical) than planning a handful of spring outfits you can wear with jeans? After all, jeans are timeless, easy to style, comfortable, and the outfit options are endless. While searching through the recent looks of our favorite fashion people, we noticed a ton of cool ways they’ve been wearing denim. And today we’re bringing their looks to you. From a fresh take on the jeans and tee looks to the coolest ways to wear baggy jeans, we promise you’ll discover enough spring denim outfits to keep you satisfied for months on end. Go on to see how these fashion girls are pulling together the coolest denim outfits for spring. You De...

No, finding the perfect pair of straight-leg jeans is not exactly breaking news, but the fact that I have discovered that & Other Stories‘ Keeper Jeans tick all my boxes feels like a small win, and honestly, I’ll take all the wins I can get right now. As I have discovered, purchasing straight-leg denim seems to be that little bit harder than shopping for, say, skinny jeans or “mom” jeans. Why? Well, the definition of “straight” seems to be loosely interpreted across the market, with some inching towards a wide leg and others being more akin to a slim fit. Maybe it’s just my fanaticism when it comes to fashion, but there really is a fine balance to be found when it comes to de...

Patchwork denim will always have a nostalgic charm to me. The splicing of fabrics and intentional scruffiness makes it feel like a project I’d have taken on in week five of summer holidays after watching one too many episodes of That ’70s Show. However, this humble denim trend has, against all odds, been slowly making its way into luxury collections. In 2020, Celine brought us the patchwork button-front miniskirt, Gucci created an epic blazer pieced together with numerous swatches and, most recently, Victoria Beckham has brought us two-tone flared jeans. All patchwork denim tends to have a ’70s sensibility, playing with silhouettes such as flares and wide-leg jumpsuits, which were all popular in that decade. Thanks to the DIY element, this is a tr...