denim
Over 140 Years On, These Jeans Are Still the Coolest
Although the emergence of youth culture propelled the brand to become popular in the mid 1900s, by the mid ’80s, it was struggling, and sales started to decline. However, Levi’s enlisted the help of advertisers John Hegarty and Barbara Noakes, who created the famous 1985 launderette ad to appeal to the MTV crowd. According to WGSN, the reasoning behind the ’50s-themed advert, in which a man strips off down to his boxers in order to wash his shrink-to-fit 501 jeans, was because the teenage demographic was obsessed with retro Americana. By the end of the ’90s, Levi’s hit a peak with sales at £6.2 billion thanks to its youth-orientated ad campaigns, including this one featuring a then-unknown Brad Pitt. You Deserve to Make Money Even When you are looking for Date...
We Called This Non-Skinny Jeans Trend Ages Ago and, Well, We Were Right
If you read Who What Wear on the reg, you’d know that we tend to make a lot of trend predictions. Based on what we saw coming down the runways, infiltrating Instagram, and landing at our favourite retailers, we called out the next big non-skinny jean trend when it was first bubbling up. Well, that was at the start of last year and cut to the present-day where the denim trend in question—high-rise wide-leg jeans–have fully taken over the fashion scene. I’ll just say it: we were right. If you don’t already know what we’re talking about, these full-length jeans are defined by a trouser-like wide leg and a waist-cinching high rise. We know that wide-leg jeans can be intimidating if you’re used to wearing more fitted sty...
H&M and ’90s Jeans Brand Lee Launch a Denim Collection That’s Sustainable and Size-Inclusive
H&M is collaborating with classic American denim brand Lee on a sustainable, size-inclusive collection that’s fit for the entire family. Lee X H&M is the Swedish brand’s first denim range made from 100-percent recycled cotton jeans, and the water, CO2, and energy details of the collection will be available on the brand website. “We just loved working with Lee to push for change,” said H&M designer Jon Loman in a press statement. “A change for more sustainable and circular denim garments. We looked at every detail and challenged each other in a positive way. It’s also amazing to work with Lee’s iconic designs and give them a bit of our flavour, for H&M denim lovers around the world.” Lee X H&M includes oversize, straight, a...
My All-Time Favourite Dress Trend Is Back for Another Year
My love for denim dresses started back in 2009 thanks to Stella McCartney’s S/S 10 collection. The British designer had created a button-down summer dress in a light-wash jean fabric and a skirt in the same finish and waist-nipping fit. I fell for them both—hard. I was just starting out as a fashion assistant and had a chance to wear a sample of the skirt for a shoot, but alas, it was a fleeting moment, and I could not afford to keep it in my wardrobe. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenu...
I Think These 3 Types of Shoes Always Look Amazing With Jeans
If you’ve read our spring summer 2021 trend report you’ll know that this year our jeans are going to get a little looser, and have a silhouette more like the jogging bottoms that many of us have been living in at home. Denim was a category that has been increasing in demand (Matchesfashion saw a 50% growth in jeans sales in 2020), however there has been a move away from skinny silhouettes to more relaxed, slouchy fits. We saw more denim in the main runway collections for spring summer 2021 than usual, with the likes of Chloé and Balenciaga showing baggy jeans with a high waistband and slouchy trouser leg. You won’t struggle to find options to choose from either, as baggy jeans are now taking over new-in sections and you’ll find so many amazing second...
Here’s How French Girls Are Wearing the Anti–Skinny Jean Trend
We here at Who What Wear like to talk in great detail (and with much passion!) about our jeans. They are one of the hardest-working items in our wardrobes, after all. We’ve already touched upon the biggest jean trends we’ll all be wearing in 2021—including ’90s baggy styles, cross-over waistbands and, of course,with wider-leg styles coming back in general, it only makes sense that flares have returned. Yes, friends, the ’70s silhouette is back, and we’ve already spotted them on a host of street style leaders (back in September last year, when Fashion Week was still happening) as well as on celebrities such as Katie Holmes. Thanks to designers such as Balmain, Victoria Beckham and Ulla Johnson, leg-lengthening flares are set to be a staple part o...
I Thought I Was Done With Skinny Jeans, But These Outfits Changed My Mind
I honestly can’t remember the last time I wore skinny jeans. Perhaps two—maybe even three—years have gone by since a pair was even in my rotation. It’s not surprising, you need only look at the current spring/summer 2021 fashion trends to see that loose jeans are now on the rise. And a quick glance in my wardrobes shows that rigid, non-stretch, looser styles dominate. In fact, I didn’t think I’d be needing to make room for skinnies in my wardrobe anytime soon, but, of course, things change. Whether it’s pairing them with of-the-moment knee-high boots or an oversized blazer (or both), these looks below actually have me wanting to check my storage for a pair. To see all eight of the outfits I’m loving for yourself and shop them along the way, just k...
From Katie Holmes to VB, Not a Single Celeb Is Wearing Skinny Jeans Anymore
For almost two decades skinny jeans were the denim look du jour, with celebrities such as Kate Moss and Sienna Miller giving us plenty of drain-pipe inspiration via a steady stream of lust-worthy looks. Well, if the last year is anything to go by, A-listers are having a change of heart and have well and truly converted to the non-skinny silhouette. Hard-hitting stuff indeed. From VB’s leg-lengthening flares and Stacey Dooley’s straight legs to Katie Holmes’s wide-leg styles, the shopping world is your oyster when you look outside the skinny jean category. Plus, with high-street and high-end brands alike embracing a new, and wider, variety of denim fits, you know there’ll be a pair to match your budget. If you’re lo...
You’re Going to See a Lot of This Very Specific Denim Style This Year
Agolde’s criss-cross jeans have gone in and out of stock throughout the latter half of 2020 but now, we’re pleased to report, that Net-A-Porter has recently had a restock of the cult denims. Not only that, but the high-end shopping hotspot also now carries them in a polished grey colour-way, and has reduced the fresh white iteration in its winter sale. If you love them as much as we do, scroll below to shop all of Agolde’s criss-cross jeans (and shorts!). Then, proceed to shop some of our other denim picks from the brand. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatt...
You’re Going to See a Lot of This Very Specific Style Of Jeans This Year
Agolde’s criss-cross jeans have gone in and out of stock throughout the latter half of 2020 but now, we’re pleased to report, that Net-A-Porter has recently had a restock of the cult denims. Not only that, but the high-end shopping hotspot also now carries them in a polished grey colour-way, and has reduced the fresh white iteration in its winter sale. If you love them as much as we do, scroll below to shop all of Agolde’s criss-cross jeans (and shorts!). Then, proceed to shop some of our other denim picks from the brand. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatt...
You’re Going to See a Lot of This Very Specific Style Of Jeans This Year
Agolde’s criss-cross jeans have gone in and out of stock throughout the latter half of 2020 but now, we’re pleased to report, that Net-A-Porter has recently had a restock of the cult denims. Not only that, but the high-end shopping hotspot also now carries them in a polished grey colour-way, and has reduced the fresh white iteration in its winter sale. If you love them as much as we do, scroll below to shop all of Agolde’s criss-cross jeans (and shorts!). Then, proceed to shop some of our other denim picks from the brand. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatt...
You’re Going to See a Lot of This Very Specific Style Of Jeans This Year
Agolde’s criss-cross jeans have gone in and out of stock throughout the latter half of 2020 but now, we’re pleased to report, that Net-A-Porter has recently had a restock of the cult denims. Not only that, but the high-end shopping hotspot also now carries them in a polished grey colour-way, and has reduced the fresh white iteration in its winter sale. If you love them as much as we do, scroll below to shop all of Agolde’s criss-cross jeans (and shorts!). Then, proceed to shop some of our other denim picks from the brand. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatt...
