denim

Although denim is characteristically relaxed, it’s often the foundation for creative expression and has birthed some of the most iconic looks, from Princess Diana to Cindy Crawford in the ’90s. I was a little too familiar with denim in the noughties, wearing kick flares with body-con T-shirts at every given opportunity and lacquering on sticky lip gloss before Y2K became the modish phenomena it is now. I’ve explored other aesthetics over the years, but when I reached my 30s, my appreciation of denim came full circle. By now, we’re all probably well versed in the importance of basic items like jeans and vest tops, but it can be challenging to figure out where to start with the elevation of denim outfits, particularly if you’re after something a bit more st...

If you thought denim may be on the slightly boring side of the fashion spectrum, think again. With the revival of double (and even triple) denim doing the rounds this season and the micro-jeans trend we’re about to tell you about, denim is experiencing a fun phase. So let’s pause on classic straight-leg jean outfits or learning how to wear flares for a moment, because we’re here to tell you about those printed jeans you’ve spotted all over your Instagram feed recently. You know the ones? If it isn’t zebra print, it’s checkerboard, stripes, spots and even polaroid-prints (this will make more sense as you keep scrolling.) Printed trousers have always been a summer favourite, but printed jeans feel fresh, new and exciting to try out. However, we understand that ...

While many of us consider jeans a year-round staple, it’s understandable if you’re a little tired of wearing them by the time summer rolls around. Personally, I live in jeans during winter and spring, switching out knitwear for milkmaid tops when the weather allows. So by summer, I often find that jeans take a back seat to dresses and skirts. This, however, is something of an injustice. After all, which wardrobe item is as reliable as a pair of jeans? Whatever your sartorial dilemma may be, they’re there for you—all you need do is pull them on. So with the intention of showing them the appreciation they deserve this summer, I’ve charted the trending styles that’ll make you fall in love with your jeans all over again. You Deserve to Make Money Even When you are looking for Dates Onlin...

You need only glance at the stylish people we profile at Who What Wear to see one commonality. Regardless of their aesthetic, they all love and regularly wear denim. And we’re not just talking about jeans (even if strides of the straight-leg variety continue to be popular in fashion circles) but a plethora of outfits centred on the material. Whether it’s a jacket worn nonchalantly over a minidress, a shirt tucked into wide-leg trousers or even two pieces worn together to create a cool doubled-up look, denim is considered a nonnegotiable part of the fashion uniform. Though the fabric is incredibly versatile, thinking up new denim outfits to wear isn’t always the most straightforward process. This is precisely why we’ve rounded up eight foolproof looks that are sure to provide you ...

I really don’t want to think about the effort I’d have to put into getting dressed if it weren’t for jeans. They’re the piece I grab when I’m in a hurry, my friends and I decide to meet up last-minute, or I just don’t have the mental capacity to pull together a look. However, during the summer months, when dresses become an integral part of my aesthetic, I find myself leaning less on my jeans for the daytime. Instead, they become my preferred nighttime attire. Unlike party season, during which I’m always keen to embrace sparkly and shine, during the summer months, there’s something so effortlessly cool about more laid-back going-out looks, and jeans will help you nail that assignment. Keen to see how influencer types style their evening outfits with jeans, I went on a social media deep-div...

Although jeans aren’t typically deemed summer wear, there’s something about an English summer (or lack thereof) that heightens my appreciation of the jeans and top formula. Like a throw on crew neck t-shirt or compact umbrella, denim looks are stored in the back pocket of my fashion archive, within easy reach for the construction of a laid-back look within moments. Jeans and top combinations are resolute, regardless of the season. It’s one of a few dependable items that exist amongst more frivolous fashion counterparts. It never fails to astound me how the simplest of pieces can carry the weight of an ensemble, and even improve it.  It may be the foundation of a simple aesthetic, but jeans are the building block for trend-forward and off-duty looks. Denim appreciation is on ...

Arket is hailed as the modern-day marketplace for timeless wardrobe staples, so as you’d expect, its jeans are some of the best on the high street. Boasting a design house in Stockholm, it incorporates the Nordic concept of simplicity into its business model and design process. With an emphasis on more eco-conscious materials and classic designs, the pieces are made with longevity in mind. Everything is mindfully curated, from the rivets to the stitching and shaping. For this reason, you’re less likely to find trend-led denim on Arket’s shop floor. You will, however, find a selection of clean-cut lines, boxy fits and heavily vintage-inspired denim. If you’re anything like me, finding jeans can be a challenge. They may be basics, but that doesn’t mean they’re effortlessly obtained...

Arket is hailed as the modern-day marketplace for timeless wardrobe staples, so as you’d expect its jeans are some of the best on the high street. Boasting a design house in Stockholm, the Nordic concept of simplicity transcends into its business model and design process. With an emphasis on procuring more eco-conscious materials and on classic designs, you can rest assured that the pieces are made with longevity in mind. Everything is mindfully curated, from rivets to stitching and shaping. For this reason, you’re less likely to find trend-led denim on Arket’s shop floor. You will, however, find a selection of clean-cut lines, boxy fits and heavily vintage-inspired denim. If you’re anything like me, finding jeans can be a challenge. They may be basics, but that doesn’t mean they’re effort...

Honestly, I was blown away by the variety of on-trend cuts that ticked every box from skinny to wide-leg, as well as the fits. Most pairs fit exactly true to size (if they didn’t, I’ve made a note below), with just enough stretch in them to flatter in all the right places. I’m a pretty standard size 10 and I don’t have stick-thin legs, so one of the most difficult things I find when buying jeans is getting the waist to fit snugly without being too tight on the leg. And I have to say, H&M has this nailed. So if you’ve been searching for a great pair of classic jeans to bolster your collection, keep scrolling to see the six H&M pairs I really rate, and shop them below.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating...

When it comes to jeans, some cuts instantly come to mind. Skinnies are one such style (even if they aren’t as prevalent right now as they once were). Boot-cut, flared and boyfriend are also up there as some of the most iconic jeans silhouettes. However, we consider another jeans style to be a classic, and that’s mom jeans. Paying homage to the ’80s, mom jeans are typically high-waisted with a looser fit around the thighs and a leg that tapers toward the ankle. They’re the sort of thing your mum would have worn with a tucked-in blouse, a black leather Western belt, white socks and loafers. Nowadays, you’re far likelier to see celebrities like Hailey Bieber and Kendall Jenner stepping out in mom jeans paired with a long coat, plain white vest, and strappy sandals. The att...

When it comes to jeans, some cuts instantly come to mind. Skinnies are one such style (even if they aren’t as prevalent right now as they once were). Boot-cut, flared and boyfriend are also up there as some of the most iconic jeans silhouettes. However, we consider another jeans style to be a classic, and that’s mom jeans. Paying homage to the ’80s, mom jeans are typically high-waisted with a looser fit around the thighs and a leg that tapers toward the ankle. They’re the sort of thing your mum would have worn with a tucked-in blouse, a black leather Western belt, white socks and loafers. Nowadays, you’re far likelier to see celebrities like Hailey Bieber and Kendall Jenner stepping out in mom jeans paired with a long coat, plain white vest, and strappy sandals. The att...

After 15 years in fashion I have lived through many a pair of It jeans. Some I’ve invested in, some I’ve swerved, but while trends come and go, all of the biggest hitting denim buys have always had the same thing in common: they’re really easy to wear. That might sound obvious considering we’re talking about the world’s most relied-upon go-to item, but there have been some pretty wacky and wild jeans created over the past few decades and the more extreme they are the more dated they look. Many of the past’s It jeans could still stand up as solid choices today. Current/Elliot’s original baggy boyfriend jeans are in my wardrobe and remain useful; J Brand’s Lovestory flares are still some of the best out there for that silhou...