denim

Arket is hailed as the modern-day marketplace for timeless wardrobe staples, so as you’d expect, its jeans are some of the best on the high street. Boasting a design house in Stockholm, it incorporates the Nordic concept of simplicity into its business model and design process. With an emphasis on more eco-conscious materials and classic designs, the pieces are made with longevity in mind. Everything is mindfully curated, from the rivets to the stitching and shaping. For this reason, you’re less likely to find trend-led denim on Arket’s shop floor. You will, however, find a selection of clean-cut lines, boxy fits and heavily vintage-inspired denim. If you’re anything like me, finding jeans can be a challenge. They may be basics, but that doesn’t mean they’re effortlessly obtained...

Arket is hailed as the modern-day marketplace for timeless wardrobe staples, so as you’d expect its jeans are some of the best on the high street. Boasting a design house in Stockholm, the Nordic concept of simplicity transcends into its business model and design process. With an emphasis on procuring more eco-conscious materials and on classic designs, you can rest assured that the pieces are made with longevity in mind. Everything is mindfully curated, from rivets to stitching and shaping. For this reason, you’re less likely to find trend-led denim on Arket’s shop floor. You will, however, find a selection of clean-cut lines, boxy fits and heavily vintage-inspired denim. If you’re anything like me, finding jeans can be a challenge. They may be basics, but that doesn’t mean they’re effort...

Honestly, I was blown away by the variety of on-trend cuts that ticked every box from skinny to wide-leg, as well as the fits. Most pairs fit exactly true to size (if they didn’t, I’ve made a note below), with just enough stretch in them to flatter in all the right places. I’m a pretty standard size 10 and I don’t have stick-thin legs, so one of the most difficult things I find when buying jeans is getting the waist to fit snugly without being too tight on the leg. And I have to say, H&M has this nailed. So if you’ve been searching for a great pair of classic jeans to bolster your collection, keep scrolling to see the six H&M pairs I really rate, and shop them below.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating...

When it comes to jeans, some cuts instantly come to mind. Skinnies are one such style (even if they aren’t as prevalent right now as they once were). Boot-cut, flared and boyfriend are also up there as some of the most iconic jeans silhouettes. However, we consider another jeans style to be a classic, and that’s mom jeans. Paying homage to the ’80s, mom jeans are typically high-waisted with a looser fit around the thighs and a leg that tapers toward the ankle. They’re the sort of thing your mum would have worn with a tucked-in blouse, a black leather Western belt, white socks and loafers. Nowadays, you’re far likelier to see celebrities like Hailey Bieber and Kendall Jenner stepping out in mom jeans paired with a long coat, plain white vest, and strappy sandals. The att...

When it comes to jeans, some cuts instantly come to mind. Skinnies are one such style (even if they aren’t as prevalent right now as they once were). Boot-cut, flared and boyfriend are also up there as some of the most iconic jeans silhouettes. However, we consider another jeans style to be a classic, and that’s mom jeans. Paying homage to the ’80s, mom jeans are typically high-waisted with a looser fit around the thighs and a leg that tapers toward the ankle. They’re the sort of thing your mum would have worn with a tucked-in blouse, a black leather Western belt, white socks and loafers. Nowadays, you’re far likelier to see celebrities like Hailey Bieber and Kendall Jenner stepping out in mom jeans paired with a long coat, plain white vest, and strappy sandals. The att...

After 15 years in fashion I have lived through many a pair of It jeans. Some I’ve invested in, some I’ve swerved, but while trends come and go, all of the biggest hitting denim buys have always had the same thing in common: they’re really easy to wear. That might sound obvious considering we’re talking about the world’s most relied-upon go-to item, but there have been some pretty wacky and wild jeans created over the past few decades and the more extreme they are the more dated they look. Many of the past’s It jeans could still stand up as solid choices today. Current/Elliot’s original baggy boyfriend jeans are in my wardrobe and remain useful; J Brand’s Lovestory flares are still some of the best out there for that silhou...

Despite their polarizing nature, skinny jeans are basically a classic cut at this point. But in terms of the more forward silhouettes right now, relaxed straight-leg jeans reign supreme. These non-skinny jeans are a fashion-person favorite and bring a modern feel to any look. The style is also incredibly versatile. In reality, you could pair so many of your favorite pieces with this denim style. But after scrolling through the feeds of some of our favorite fashion follows, there are a few key shoes and tops style-setters are opting for.  Below, we’re showcasing these items that look great with loose straight-leg jeans. You’ll notice everything from cool oversize shirting styles and sneakers to statement tops and sandals. Keep scrolling for more.  Y...

Boyfriend jeans will always be in style, but with trends like low-rise and Y2K on the loose, let it be known that you’re going to be seeing boyfriend jeans everywhere this summer. So what exactly are boyfriend jeans? Contrary to what it may sound like, you don’t have to steal from a man in your life to get this look. Any mid-to low-rise pair of jeans that is a bit baggy will get you started on the right track. Any type of distress is a bonus here, and always look for a wide leg. My favourite way to wear boyfriend jeans is with a loose and oversized top. In spring, let that be a lightweight knit. As things warm up, it can be fun to shock people by pairing baggy bottoms with a tight cropped top (like I did last weekend). Scroll on to see the many ways that fas...

If you read Who What Wear on the reg, you know that we tend to make a lot of trend predictions. At the start of last year, we called out the next big non-skinny jean trend based on what we saw coming down the runways, infiltrating Instagram, and landing at our favourite retailers. Fast-forward to today, and the denim trend in question—high-rise, wide-leg jeans–has fully taken over the fashion scene. I’ll just say it: We were right. If you don’t already know what we’re talking about, these full-length jeans are defined by a trouser-like wide leg and a waist-cinching high rise. We know that wide-leg jeans can be intimidating if you’re used to wearing more fitted styles (ahem, skinnies), which is why the high rise is crucial here. It hugs you in all the right places an...

If you were to list items in your wardrobe that you’d consider true staples, there’s a strong chance jeans and leggings would be included in the mix. Yep, you just can’t deny the versatility of these A+ basics. Sure, you may have a few items you typically wear with your jeans and leggings, but if you’re looking for a bit of inspiration as we head into spring, the below info is for you. After going through the feeds of some of my favourite fashion follows who consistently post denim and legging outfits, it became evident that there are actually four specific spring items that stood out as being go-tos for many. Yes, I’m talking simple pieces that pair flawlessly with both jeans (of all types) and leggings (trendy split-hem picks included). Keep s...

While many of us consider jeans a year-round staple, it’s understandable if you’re a little tired of wearing them by the time summer rolls around. Personally, I live in jeans during winter and spring, switching out knitwear for milkmaid tops when the weather allows. So, by summer, often I find that jeans take a back seat to dresses and skirts. This, however, is something of an injustice. After all, which wardrobe item is as reliable as a pair of jeans? Whatever your sartorial dilemma may be, they’re there for you—all you need do is pull them on. So, with the intention of showing them the appreciation they deserve this summer, I’ve charted the trending styles that’ll make you fall in love with your jeans all over again. You Deserve to Make Money Even When you are looking for Dates Onl...

When it comes to shopping for jeans, we’re positively spoiled for choice. Some would say too much choice, in fact. With so many brands, cuts, styles and price points, it can be really, really hard to know where to start.  But that’s why we’re here. To be your fashion agony aunts who do the leg work researching, trying, and analysing the best jeans out there so you don’t have to. Then cutting through the noise and bringing you the pairs we actually rate as editors, and the ones Who What Wear UK readers are genuinely buying again and again (a sure fire sign of a winner). Which happens to be the case with & Other Stories’ Favourite Cut jeans. We can see from our data that they’re not just favourite in name— they’re actually the most popular style featur...