fashion-news

If you’re a regular Who What Wear reader then you’ll know that, every month, we invite a selection of our favourite influencers to share their current wish lists with us. You could absolutely accuse me of being biased, but this is always one of my favourite stories to edit; gaining an exclusive insight into the pieces that social media tastemakers are excited about, and informing my own wish list at the same time. That, I believe, is what they call a win-win. And, for January, I decided to switch things up a bit. You’ll have noticed we’re embarking on a great deal of trend analysis, as we do at the start of any new season, breaking down the key looks from the spring/summer 2023 runways, all the way to pinpointing the shoes, jeans and dresses...

Christmas has been and gone which means the January sales are in full swing at some of our favourite retailers. And while we’re always cautious about encouraging over-consumption, a little responsible sale shopping never hurt anyone. Especially if it means bagging those classics that have been on your wish list for a long time, for less. So, to help you make smart sales choices you won’t regret later, we’re here to tell you about the best of the Christmas sales fashion deals that are looking undeniably good this year. You’ll have to be quick to get those true wardrobe gems, but don’t worry—we can help point you in the right direction. With discounts of up to 70% off selected items, it’s the time of the year when you can pick up d...

The January blues may be very real this year (if only this drizzle would let up, seriously), but worry not—MATCHESFASHION.com is here to save our souls (or at least our 2023 wardrobes). London’s favourite destination for chic buys has just launched a flash sale—and no, this isn’t your usual discounts on end of season pieces. You can use the code NY15 at checkout to get 15% off brand new arrivals from the upcoming season. Thank us later.  Whether you’re looking to invest in a smart new designer bag to elevate all your 2023 outfits, or you’ve had your eye on a beautiful new coat. Maybe you’re refreshing the basics in your capsule wardrobe, or on the hunt for this year’s cult buys before they inevitably sell out? You can p...

Aside from my gym attire, leggings are one item I usually steer clear of. Most days, you’ll find me wearing some sort of printed midi dress. As such, I’ve long believed that leggings looked too casual in comparison. That was until I started noticing how some of my favourite influencers have been styling their leggings of late. Not just one, but seven of Instagram’s best dressers have been giving their black leggings a glossy spin, and they’ve inspired me to do the same. From sleek layering techniques to choosing suitably sleek accessories, making leggings look luxe is easier than I thought it would be. Keep scrolling to discover how to make leggings look chic, and I guarantee you too will be a convert. You Deserve to Make Money Even When you are looking fo...

In the world of fashion, the term “dated” is thrown around pretty haphazardly and doesn’t hold quite the same impact as it does in other aspects of our lives. Out with, it’s considered pretty negative and is often used to sum up tired traditions and points of view. However, in fashion, it’s more a quiet observation. Trends go in and out of style at such a rapid rate, you could argue that everything, even things considered to be wardrobe staples, goes through a phase where it feels a little “dated” in comparison.  Looking at my own clothing collection, many of my most-cherished pieces might be considered “dated” right now, but that doesn’t mean I’m going to stop wearing them; to be honest, who could o...

If there’s one celebrity we always look out for, it’s Katie Holmes. Ever since that bra-and-cardigan moment back in 2019 that we’re still coveting today, we’ve followed her style journey, and her two recent looks are seriously noteworthy. Katie has clearly figured out her signature style and more often than not that includes wide-leg trousers. Whether styling for the airport, an evening out, or a simple off-duty look, more often than not wide-leg trousers are included. As someone who adores this style, I’m always intrigued by new styling ideas for this silhouette, which really took over last year. And as a true style setter, Katie Holmes paired her wide leg trousers with one of the major trends of 2023: metallic shoes.  ...

Aside from my gym attire, leggings are one item I usually steer clear of. Most days, you’ll find me wearing some sort of printed midi dress. As such, I’ve long believed that leggings looked too casual in comparison. That was until I started noticing how some of my favourite influencers have been styling their leggings of late. Not just one, but seven of Instagram’s best dressers have been giving their black leggings a glossy spin, and they’ve inspired me to do the same. From sleek layering techniques to choosing suitably sleek accessories, making leggings look luxe is easier than I thought it would be. Keep scrolling to discover how to make leggings look chic, and I guarantee you too will be a convert. You Deserve to Make Money Even When you are looking fo...

Remember when people dressed up to travel on an airplane? Well, it looks like Cate Blanchett never forgot. The actress was spotted at JFK airport in New York City wearing a grey three-piece Mango suit and toting a Louis Vuitton carry-on. Pairing the suit with cat-eye sunglasses, a black roll-neck jumper, and a button-down shirt, the Tár star was clearly prepared for the cold weather and to turn a few heads.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.

H&M is always the first place I head to when I’m in need of affordable basics or pieces to pep up my clothing rotation. I didn’t purchase much before the start of 2023, as I was in the midst of moving house, but now that I’m settled into my new home and no longer have to spend my disposable income on moving boxes, I thought I should treat myself. I deserve it, right? So onto H&M‘s new-arrivals page I went, and wow, I was impressed. From classy wide-leg trousers to outerwear so sleek it looks as if it costs three times as much, I was taken aback by the sheer number of elevated items there were. I truly believe they’ll sell out, too, so I thought I better show you while stock levels are high. Behold what this editor thinks are th...

Reformation has made it into our best picks for bridalwear, New Year outfit formulas and our classic winter staples. We work hard, and it makes our stylish little hearts soar when we find pieces that work harder. With origins as an indie vintage store, they only design and distribute small batches, making every piece feel that little bit more timeless and special than the norm. We can’t get enough of their gorgeous cashmere collection and we’re not the only ones; Celebs, influencers and  street style stars continue to return to the brand for hard working wardrobe heroes that will last a lifetime.    Aligne and Everlane follow the same formula of stylish but conscious staples and so our essentials edit felt a little naked without them. They’re the ones we ...

Christmas has been and gone which means the January sales are in full swing at some of our favourite retailers. And while we’re always cautious about encouraging over-consumption, a little responsible sale shopping never hurt anyone. Especially if it means bagging those classics that have been on your wish list for a long time, for less. So, to help you make smart sales choices you won’t regret later, we’re here to tell you about the best of the Christmas sales fashion deals that are looking undeniably good this year. You’ll have to be quick to get those true wardrobe gems, but don’t worry—we can help point you in the right direction. With discounts of up to 70% off selected items, it’s the time of the year when you can pick up d...

There’s almost nothing we love more than a designer sale drop—especially when the edit is filled with time-tested, high-end gems for much more affordable prices. Enter: The Outnet’s massive flash sale, which only happens twice a year and just launched with up to 85% off. So, yes, it’s a particularly joyous day here at Who What Wear UK. The Outnet is one of our favourite insider destinations for shopping designer buys for less on a normal day. So, when the extra sale discount is added on coveted designer pieces from the likes of Ganni, Toteme, Stand Studio, and Zimmermann, you can bet the whole team here are ready and raring to shop. We know from our inside sources that the majority of pieces in the discounted edit have limited stock, so ...