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Bright colours are all well and good but, in my humble opinion, nothing makes your outfits more fun or unique to you than prints. For the longest time I’ve avoided anything too patterned, choosing instead to focus on building a wardrobe of classics. However, in doing so, I’ve lost much of the joy that should go hand-in-hand with fashion. As such, I’ve made it something of a style resolution for the year to invest in some playful printed items to balance out my current collection of basics. Handily, I just so happened to be given the task of finding the best print trends of 2023, meaning I was able to do my own sartorial research on the clock.  For this, I immersed myself in Who What Wear’s extensive library of spring/summer 2023 runway imagery, spending hours p...

Just like Gwyneth and Chris, we all have moments in life when we need to press pause, take stock and realise that, well, things just aren’t working out. And while it might be tempting to impose a military-style fitness regimen or puritanical diet purely because it’s January, we say stop weighing yourself down with unachievable goals; instead focus on letting go of the things that didn’t serve you in 2022. And trust us—there are plenty of them. So forget sit-ups and Slimfast, because we’ve brought you the 11 fashion things we’re consciously uncoupling from. While there were plenty of positive developments in the industry, there’s always room for improvement. We try to focus on long-lasting style, that lets you express yourself and feel good...

Here at Who What Wear, we spend a lot of time talking about where to shop, which trends to buy into, and the specific designer and high-street pieces that have caught our attention. But do you ever wonder which items actually make it into our editors’ wardrobes? If the answer is yes, you’ll be happy to hear that I’ve found out exactly what my colleagues will be buying this season—and which looks they’ll be passing on. My main take-away? They’re a particular bunch and they like what they like. And I love that. It’s an important reminder that fashion is incredibly individual, and what appeals to the masses won’t be everyone’s cup of tea. From one editor’s rejection of a huge 2023...

That being said, we all know how easy it can be to recognise that something is true and yet still struggle to switch off that critical inner voice. You know, the one that has you doubting whether certain trends are for you. Well, let me provide you with proof that you can and should wear whatever you want at any age, using the key 2023 trends as examples. The catwalks for the upcoming season offered up an abundance of uplifting looks for everyone to embrace. From dopamine-boosting colourways to inventive fabrications, there’s so much to get excited about as we head into the New Year. And trust me, once you try out some of these looks, you’ll be loyal to them for the long-haul. Just keep scrolling for the nine ageless trends that everyone will be wearing this year...

But let’s take it back a step and talk about the trends. Fashion Month told a tale of opposing halves; on the one hand, designers like Christopher Kane and Jil Sander adopted a no-holds-barred approach, adorning their garments with sequins and embellishment, fashioning maximalist silhouettes from high-shine fabrics and generally inviting us to partake in year-round party dressing. But alongside these fun-filled collections, other labels including The Row and Bottega Veneta focused on wardrobe fundamentals. ’90s minimalism is still at play, this time executed in muted tones and with a healthy splash of noughties flair. Think low-slung waistlines and tube tops. Most importantly, the catwalks taught us that we don’t have to pick a side. Even...

Collectively, as a team of editors, we’ve travelled a ton since the start of 2022. Some of us even hop on more than 30 flights in the span of a year, and others have travelled to over 30 countries. All these in-flight hours have amounted to our team perfecting the art of packing (hello, ever heard of the 54321 trick for packing light?) and the art of the airport outfit—trust us, airport style is a thing. But we couldn’t have gained all our expertise without first practising some good old trial and error. Speaking of error, don’t forget to check out the three items that travellers pack but never wear. Take it from us. There is a definitive list of items we’ve deemed as the worst airport clothing. As much as we would love to file those cringe-worthy memories...

I may have been born at the tail end of the ’80s, but I still consider myself to be a ’90s child. I wore floral leggings with oversize T-shirts, tied my hair with a rainbow of scrunchies, and donned my light-up trainers with pride. Of course, perhaps with the exception of the scrunchie, I would never wear such items now, but it seems there are a plethora of cool ’90s trends I missed out on because of my age. And the most notable has to be the leather blazer. Practically the uniform of the ’90s A-list elite—think Gwyneth Paltrow, Jennifer Aniston and Cindy Crawford—the leather blazer was easily the coolest cover-up of the decade. Most commonly worn with slip dresses, vintage denim, or a pair of tiny rectangle sunglasses, it now appears the throw-on is making a comeba...

TikTok has opened up a fresh space to discuss a range of topics in new ways—among them is fashion. Creators are touching on fashion in a range of ways, but stylist and TikTok “fashion teacher” Allison Bornstein‘s conversations about style and shopping have especially resonated. Earlier this year, we spoke with Bornstein about her “three-word method” to find your personal style (an approach that boils down to finding three words that describe your current style and the style that you aspire to have) as it went TikTok viral.  Now, the stylist has a new method that’s gaining attention on TikTok that dissects pieces to figure out if they’re trendy or timeless. Her “three-question method” involves aski...

Trousers have always been a key component in our wardrobes, but the sheer volume of trends that have centred around them of late is hard to ignore. For years, dresses sat atop of the fashion hierarchy, with many iterations—Tove’s Ceres, Norma Kamali’s Diana, and basically anything from Cecilie Bahnsen—becoming cult items in their own right, either selling out or becoming such a rarity on the market they were akin to long-lost treasure. But trousers? Seldom did they ever kick up as much of a fuss. That is, prior to 2022, which will forever been known in fashion circles as the year of the trouser. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat ...

Thankfully, my forthcoming wardrobe began to preoccupy my mind, and soon, my blazer despair was a distant memory. At least, it was, until just recently. Upon scrolling through & Other Stories’ new-in section, I found it: the cult blazer. Of course, I snapped it up. I already envisage myself wearing it with light knitwear, jeans and midi dresses come autumn. There’s never a bad time to buy a classic staple item, so if you also want to secure the & Other Stories wool blazer before it inevitably sells out again, I suggest you do, pronto.  Keep scrolling to see how my favourite influencers wear their & Other Stories wool blazer, and then shop it. Oh, and don’t forget to see the other amazing options the brand has to offer as the perfect cover-up thi...

The big day might still be a few days away but the Christmas sales are already in full swing at some of our favourite retailers. And while we’re always cautious about encouraging over-consumption around this time of year, a little responsible sale shopping never hurt anyone. Especially if it means bagging last minute gifts, or those classics that have been on your wish list for a long time, for less. So to help you make smart sales choices you won’t regret later, we’re here to tell you about the best Christmas sales fashion deals that are looking undeniably good this year. You’ll have to be quick to get those true wardrobe gems, but don’t worry—we can help point you in the right direction. With discounts of up to 50% off selected items, it’...

The big day might still be a few days away but the Christmas sales are already in full swing at some of our favourite retailers. And while we’re always cautious about encouraging over-consumption around this time of year, a little responsible sale shopping never hurt anyone. Especially if it means bagging last minute gifts, or those classics that have been on your wish list for a long time, for less. So to help you make smart sales choices you won’t regret later, we’re here to tell you about the best Christmas sales fashion deals that are looking undeniably good this year. You’ll have to be quick to get those true wardrobe gems, but don’t worry—we can help point you in the right direction. With discounts of up to 50% off selected items, it’...