fashion-news

The big day might still be a few days away but the Christmas sales are already in full swing at some of our favourite retailers. And while we’re always cautious about encouraging over-consumption around this time of year, a little responsible sale shopping never hurt anyone. Especially if it means bagging last minute gifts, or those classics that have been on your wish list for a long time, for less. So to help you make smart sales choices you won’t regret later, we’re here to tell you about the best Christmas sales fashion deals that are looking undeniably good this year. You’ll have to be quick to get those true wardrobe gems, but don’t worry—we can help point you in the right direction. With discounts of up to 50% off selected items, it’...

Ah, Christmas. Is there any other time of year when spending all day in your PJs is socially acceptable? It’s the most wonderful time of the year, after all. If that sounds like something you’re very much planning on doing, then you know your PJs need to be a bit special. I’m not saying you need to have a drawer full of neatly folded, starch-pressed matching pyjama tops and bottoms, but a decent pair that’ll last you all winter is a good idea. Now, there is a range of different prices and some people are more than happy to spend a couple of hundred on this item of clothing. However, for those who are looking for something more budget-friendly, there are chic options on the high street too. In terms of style, right now, classic shirts and matching trousers are everyw...

The Fashion Awards 2022, presented by Diet Coke, is taking place at London’s iconic Royal Albert Hall. Guiding us through the proceedings is host Jodie Turner-Smith, the British and Jamaican activist and actress who has been wowing us with her incredible ensembles, both on and off the red carpet, of late. Tonight is no exception, stealing the show in a lime Gucci extravaganza! Gorgeous doesn’t cut it. Alongside Turner-Smith, plenty of British fashion icons turned out and were on equally impressive form; Alexa Chung is a Fashion Awards regular and, for 2022’s outing, she carried the crystal Prada shoulder bag we’ve seen so frequently on Instagram. Florence Pugh was another highlight as she channelled the Hollywood siren she was born to be in crims...

Whilst the rest of the Western world is still wrapped up in Cyber Week deals and Black Friday markdowns, I seem to automatically switch a gear into luxury stealth mode. There’s something about seeing sales stock everywhere that makes me dream of big, shiny, aspirational purchases instead—the kind of luxury shopping picks that stay on your mind for months, last in your wardrobe for decades and hold their allure for just as long.  It may seem like a peculiar time to consider premium purchases—Christmas shopping looms, and the big R word is ever present. But it’s at pinch-point times like these that it’s more important than ever to evaluate the long-term value and use of anything you’re going to slap some hard-earned cash down for—whether it’s...

No matter how hard we, as individuals, try to curb our consumption of fashion, each season there still seems to be endless new products available. Even if you prefer to shop second-hand or via rental, there’s always an array of new trends to try and so many pieces to choose from. Knowing which items are the most important, most stylish or most worthy of your money can be difficult—and the whole process of searching is overwhelming. However, it’s also true that each season there are a number of standout buys that are better than the rest—items that impress instantly, and are usually picked up on by industry experts before the season has even really started. Which is what we’re here to discuss today—the winter 2022 cult buys.  When you hear the phrase ‘cult buys’ you may well immed...

Hands up if you find Cyber Monday (and general sales) shopping pretty stressful. With you, I stand in solidarity. Even though it’s basically my job to shop for a living, unearthing pieces you like in your size that are still in stock in the middle of a markdown can be difficult. In the past, I’d find it hard to discern whether I really want something or if I’m just buying it because it’s on sale. This, however, is no longer an issue for me. I’m the sort of person who makes use of the wish-listing function offered on many digital fashion destinations, where you can “heart” pieces as you scroll, and poof! They assemble in a little tab just for you. The moment a sale hits, this is where I head to, to see if items I’ve genuinely loved i...

Hands up if you find Cyber Monday (and general sales) shopping pretty stressful. With you, I stand in solidarity. Even though it’s basically my job to shop for a living, unearthing pieces you like in your size that are still in stock in the middle of a markdown can be difficult. In the past, I’d find it hard to discern whether I really want something or if I’m just buying it because it’s on sale. This, however, is no longer an issue for me. I’m the sort of person who makes use of the wish-listing function offered on many digital fashion destinations, where you can “heart” pieces as you scroll, and poof! They assemble in a little tab just for you. The moment a sale hits, this is where I head to, to see if items I’ve genuinely loved i...

Hands up if you find Cyber Monday (and general sales) shopping pretty stressful. With you, I stand in solidarity. Even though it’s basically my job to shop for a living, unearthing pieces you like in your size that are still in stock in the middle of a markdown can be difficult. In the past, I’d find it hard to discern whether I really want something or if I’m just buying it because it’s on sale. This, however, is no longer an issue for me. I’m the sort of person who makes use of the wish-listing function offered on many digital fashion destinations, where you can “heart” pieces as you scroll, and poof! They assemble in a little tab just for you. The moment a sale hits, this is where I head to, to see if items I’ve genuinely loved i...

Leave it to celebrities to be fashion’s earliest adopters. Now that the spring 2023 shows have come to a close, we’ve done our top-level reporting on the trends to know for next season, but we typically have to wait another six months for those aforementioned trends to actually hit the market and the closets of fashion people. It turns out the rules of this waiting game don’t apply to A-listers. In the wake of Fashion Month, we’ve already spotted a number of our most stylish stars sporting the trends we just saw gliding down the runways a mere matter of weeks prior. How is this even possible? Well, celebs either have access to the industry’s top stylists to pull the looks for them, or they have a close relationship with ...

Back in 2018, Zara, quite unexpectedly, entered into the realm of the big Black Friday sale for the first time. Unlike many retailers that continue to do Black Friday for a fortnight, Zara’s sale was quite abruptly called Friday 23, and it offered 20% off selected items. It set a precedent that we had, up until that point, thought was impossible. This is a retailer that reluctantly goes into sale even at the most traditional times of the year, so it was weird and exciting that it took part in the Black Friday parade.  Since 2018, Black Friday and Cyber Monday have become a far greater presence in the world of discounting and peak retail moments. And yes, although the occasion normally marks the moment your inbox is flooded with offers of half-price ...

As fashion editors, we’re used to people raving about the latest Tôteme knit or Loewe bag. But sometimes, we get more excited by the lesser-known labels we spot on our travels. And Instagram is of course a destination to discover these. It’s also often the case that these smaller, newer brands are the ones making waves when it comes to putting sustainable practices at the forefront of their designs.  Of course, there are lots of small businesses worthy of a shoutout, and we will always to champion them, but when it came to nailing down the coolest brands of the moment, the Who What Wear teamed settled on five names we just couldn’t get off our minds. Looking for a new mid-price bag as a potential Christmas gift? We’ve found the modern s...

Now that we’re fully in the swing of winter, it’s time to admit that the sales are just around the corner. In fact, some have already arrived. M&S’s sale is one of them, with the retailer having recently discounted 100s of their bestsellers as part of a week of festive offers across fashion, homeware, beauty and more.  As advocates of smart shopping, here at Who What Wear we find it pays to be prepared when it comes to these sorts of shopping events. With plenty of retailers flooding your inbox with often too good to be true offers and discounts, it can be easy to fall into the I-need-this-beacuse-it’s-discounted trap. So, I thought I’d lend a hand and whip up the ultimate list of M&S classics that are in the sale right now, because if there’s one thing IR...