fashion-news

Back in 2018, Zara, quite unexpectedly, entered into the realm of the big Black Friday sale for the first time. Unlike many retailers that continue to do Black Friday for a fortnight, Zara’s sale was quite abruptly called Friday 23, and it offered 20% off selected items. It set a precedent that we had, up until that point, thought was impossible. This is a retailer that reluctantly goes into sale even at the most traditional times of the year, so it was weird and exciting that it took part in the Black Friday parade.  Since 2018, Black Friday and Cyber Monday have become a far greater presence in the world of discounting and peak retail moments. And yes, although the occasion normally marks the moment your inbox is flooded with offers of half-price ...

As fashion editors, we’re used to people raving about the latest Tôteme knit or Loewe bag. But sometimes, we get more excited by the lesser-known labels we spot on our travels. And Instagram is of course a destination to discover these. It’s also often the case that these smaller, newer brands are the ones making waves when it comes to putting sustainable practices at the forefront of their designs.  Of course, there are lots of small businesses worthy of a shoutout, and we will always to champion them, but when it came to nailing down the coolest brands of the moment, the Who What Wear teamed settled on five names we just couldn’t get off our minds. Looking for a new mid-price bag as a potential Christmas gift? We’ve found the modern s...

Now that we’re fully in the swing of winter, it’s time to admit that the sales are just around the corner. In fact, some have already arrived. M&S’s sale is one of them, with the retailer having recently discounted 100s of their bestsellers as part of a week of festive offers across fashion, homeware, beauty and more.  As advocates of smart shopping, here at Who What Wear we find it pays to be prepared when it comes to these sorts of shopping events. With plenty of retailers flooding your inbox with often too good to be true offers and discounts, it can be easy to fall into the I-need-this-beacuse-it’s-discounted trap. So, I thought I’d lend a hand and whip up the ultimate list of M&S classics that are in the sale right now, because if there’s one thing IR...

Hands up if you find Black Friday (and general sales) shopping pretty stressful. With you, I stand in solidarity. Even though it’s basically my job to shop for a living, unearthing pieces you like in your size that are still in stock in the middle of a markdown can be difficult. In the past, I’d find it hard to discern whether I really want something or if I’m just buying it because it’s on sale. This, however, is no longer an issue for me. I’m the sort of person who makes use of the wish-listing function offered on many digital fashion destinations, where you can “heart” pieces as you scroll, and poof! They assemble in a little tab just for you. The moment a sale hits, this is where I head to, to see if items I’ve genuinely loved in the...

Season two of the Sex and the City reboot, And Just Like That…, has begun filming, which means one thing: new fashion looks! Season one was full to the brim of the fashion-forward and unexpected combinations that we’ve come to expect from Carrie, Charlotte and Miranda. Carrie’s new BFF Lisa Todd Wexley may be a new character, but the looks created for her have already given us a sense of her truly spectacular style. Our first sneak peek of season two has already got the fashion set talking thanks to costume designers Molly Rogers and Danny Santiago’s of-the-moment styling. Last season, Rogers and Santiago kept Carrie’s styling fresh yet true to the original series, combining modern looks with throwback styles that ha...

Over the last few days, here in the UK we’ve got to experience my favourite kind of weather: crisp and fresh but with gorgeous bright sunshine. But with this type of weather comes the fashion-girl’s ultimate wardrobe dilemma: what do I wear when it’s cold but sunny? Thankfully, as a Fashion Editor and Stylist, as well as a cold weather enthusiast, I consider myself fully adept at solving this sartorial problem. The truth is, when you don’t know what to wear, you can always rely on a really great top and jeans. Low-key yet impressive and comfy but still stylish, a top and trouser look will always score your maximum style points without needing too much effort. And what’s not to love about that? You Deserve to Make Money Even When you are loo...

The only thing I do more than scroll through new arrivals and study runway images is stalk Instagram in search of new trends. My saved folder is a treasure trove of ever-evolving fabrics, colours, silhouettes, and accessories, all of which are minutes away from going full-on viral. My latest curation is one of my best. From high-shine accessories and knife-sharp footwear to 2.0 overalls and completely sheer lace, the trends ahead are fast on their way to Instagram fame. Scroll down to see how these fall fads and many more are manifesting on our feeds as we speak. And while you’re at it, shop each one to bring them into the physical world. You Deserve to Make Money Even When you are looking for Dates Online. So we r...

Chances are your social calendar is filling up with long-overdue catch-ups with friends, which are, most likely, going to be held at the pub. But what does one wear for a night spent in the local? Just because you don’t require a ball gown and elbow-length gloves doesn’t mean you can’t make an effort for your next pub visit. If you want to wear your most fabulous dress, go for it! Joggers more your thing? That works, too. Still, if you’re looking for an ensemble somewhere in the middle, we’ve got you covered. Below, we’ve outlined eight outfits that strike the perfect balance of low-key and chic and don’t feel too over the top for your surroundings. Keep scrolling for perfect pub-ready looks to wear for your ...

Season two of the Sex and the City reboot, And Just Like That…, has begun filming, which means one thing: new fashion looks! Season one was full to the brim of the fashion-forward and unexpected combinations that we’ve come to expect from Carrie, Charlotte and Miranda. Carrie’s new BFF Lisa Todd Wexley may be a new character, but the looks created for her have already given us a sense of her truly spectacular style. Our first sneak peek of season two has already got the fashion set talking thanks to costume designers Molly Rogers and Danny Santiago’s of-the-moment styling. Last season, Rogers and Santiago kept Carrie’s styling fresh yet true to the original series, combining modern looks with throwback styles that ha...

Just when you think a trend may be gone for good, a buzzy designer or It girl will breathe new life into it. This statement stands strong as ever, as the current list of what’s cool in fashion pulls from the ’60s and the mid-2000s, and there’s no solid prediction of what could come next. Fashion is cyclical, and it’s only natural that things will come back in style. Even when I report on certain pieces being “out,” I always remind the reader that it’s up to them to decide what’s worth keeping or tossing. And while I’ve grown familiar with the pattern of trends coming and going, a few items that came down the 2023 runways still took me by surprise. In light of discussing 2023 fashion, I scoured the collectio...

Listen up, everyone. I’ve found the perfect bag. Not only is it ideal for daily life⁠—it fits your wallet, a mask, hand sanitiser and even a bit of makeup⁠—but it’s also great for evenings out. Don’t believe me? Well, the good news is I’ve collected the evidence to prove how versatile and chic this bag actually is. But first, let me give you the details. It’s a leather crescent-shaped handbag with a thick strap. It’s smooth and pretty featureless, other than a couple of silver belt studs and a well-hidden zip. There’s no denying that it bears more than a resemblance to The Row’s Banana Bag, but it actually comes from COS at a much more affordable price point.  It’s unsurprising, then, that I’ve spotted so many minimalist...

Listen up, everyone. I’ve found the perfect bag. Not only is it ideal for daily life⁠—it fits your wallet, a mask, hand sanitiser and even a bit of makeup⁠—but it’s also great for evenings out. Don’t believe me? Well, the good news is I’ve collected the evidence to prove how versatile and chic this bag actually is. But first, let me give you the details. It’s a leather crescent-shaped handbag with a thick strap. It’s smooth and pretty featureless, other than a couple of silver belt studs and a well-hidden zip. There’s no denying that it bears more than a resemblance to The Row’s Banana Bag, but it actually comes from COS at a much more affordable price point.  It’s unsurprising, then, that I’ve spotted so many minimalist...