fashion-news

Listen up, everyone. I’ve found the perfect bag. Not only is it ideal for daily life⁠—it fits your wallet, a mask, hand sanitiser and even a bit of makeup⁠—but it’s also great for evenings out. Don’t believe me? Well, the good news is I’ve collected the evidence to prove how versatile and chic this bag actually is. But first, let me give you the details. It’s a black leather crescent-shaped handbag with a thick strap. It’s smooth and pretty featureless, other than a couple of silver belt studs and a well-hidden zip. There’s no denying that it bears more than a resemblance to The Row‘s Banana Bag, but it comes at a much more affordable price point.  So far, I’ve spotted minimalist queens Marisa Martins and Alexis Foreman wearing thi...

We may not know a lot of things about what the year ahead will hold, but when it comes to what you’ll be wearing we’re pretty confident making some predictions. Yes, we’re only one day into 2022 but our day to day jobs here involve a lot of scrolling through social media, a lot of scrolling through street style and a lot of scrolling through the new season’s catwalks. That combination, as well as keeping up with the general chatter amongst editors and insiders, puts us in a rather good position for spotting trends early. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, ...

If you’re a regular reader of Who What Wear, you’ll know we like to seriously consider the trends we buy into as editors. Because we see an awful lot come and go, it’s not unusual to see the office (or our Zoom meetings) filled with a team dressed purely in classic capsule basics. But we’re only human, and some trends are just too good to ignore.  2021 had its fair share of them— from cult dresses, to statement shoes and fun knits that excited us enough to invest. And we’re sure you felt the same way about them. The challenge is how to keep those pieces feeling fresh year after year. So we’ve done some thinking, alongside research into next year’s biggest trends, and come up with some easy ways to spin 9 of 2021’s most popular buys for the new season ahead. Keep scrolling to...

The sales are now in full swing and while we love them and hate them in equal measure, we’re here to tell you that the offers are looking undeniably good this year. You’ll have to be quick to get those first wardrobe gems, but don’t worry—we can help point you in the right direction. With discounts of up to 50% off selected items, it’s the time of the year you can pick up designer pieces at a fraction of the original price. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet re...

I’ll be the first to admit that sometimes fashion moves annoyingly fast. A trend or item that was everywhere one day can suddenly all but disappear when fashion people or celebrities move on to the next buzzy thing. It’s especially annoying because a lot of It items are quite pricey. But that’s not the case with everything.  Some It items have proven themselves to have staying power, whether they’ve literally stood the test of time by remaining cool longer than the month in which influencers are sent the item (hey, it’s a thing sometimes) or they continue to sell out or they’re classic enough to never go out of style. I, for one, prioritise these types of items when I’m investing in something because who wants to ...

And truly, there’s no better time to do this than at the beginning of the new year when we can all be left a little glum. As we launch into 2022 and look ahead to spring, it can help us relish in our wardrobes again, rediscovering what we already have and what might be good to invest in. I know how easy it is to let your once-exciting buys blend into the back of your wardrobe after a number of wears. But finding new ways to style them together, or adding in just one fresh new item can breathe life into them and extend their use for at least another year.  That’s the best part about these 17 looks, is that they probably involve pieces you already have. It’s really all about the subtle styling tricks, or an unexpected pairing that can instantly modernise your look. A lot of them involve...

The sales are now in full swing and while we love them and hate them in equal measure, we’re here to tell you that the offers are looking undeniably good this year. You’ll have to be quick to get those first wardrobe gems, but don’t worry—we can help point you in the right direction. With discounts of up to 50% off selected items, it’s the time of the year you can pick up designer pieces at a fraction of the original price. Where to start? As always with sale shopping, we recommend you search with longevity in mind, leaning towards classics that are missing from your wardrobe or pieces you’ve been admiring for the past few months. This is an opportunity to invest in pieces that are better-quality and usually out of reach. But...

They may say that the French have a certain je ne sais quoi when it comes to fashion, but in our opinion, nothing beats a London girl’s wardrobe. Maybe it’s the eclecticism or originality ingrained in British fashion, or maybe it’s the determination in the face of the erratic seasons and demands of city life. Either way, there’s always something unique about how they interpret the trends on offer. Parisians may have that refined simplicity down, but no one does relaxed cool like a Londoner.  That’s why, when we’re stuck in a style rut heading into a new season, or new year in this case (how did that happen, BTW?), we always make a point to turn to some of our favourite London girls to see what they’re wearing and how they’re wearing it. Since they’re usually pretty ahea...

The Boxing Day sales are now in full swing and while we love them and hate them in equal measure, we’re here to tell you that the offers are looking undeniably good this year. You’ll have to be quick to get those first wardrobe gems, but don’t worry—we can help point you in the right direction. With discounts of up to 50% off selected items, it’s the time of the year you can pick up designer pieces at a fraction of the original price. Where to start? As always with sale shopping, we recommend you search with longevity in mind, leaning towards classics that are missing from your wardrobe or pieces you’ve been admiring for the past few months. This is an opportunity to invest in pieces that are better-quality and usually out of reac...

Working at a fashion website has its benefits. We spend day in, day out inspecting the collections and trawling the internet for the items that are absolutely worth sharing with you. As you know, if you’re a regular reader, we try to cover a range across prices and brands—that might include picks from the high street we’ve seen our fellow fashion editors and influencers loving, investment buys that are truly worth your hard-earned cash or impressive lesser-known pieces from smaller independent brands we keep our eyes out for.  The positive of this is we have a very good idea of what is going to work the hardest in a wardrobe. With budgets more considered and trends less predominant these days, finding those useful hero pieces is more important than ever. The collat...

We’ve seen all manner of shopping behavioural shifts come into play over the course of 2021. From the rise of online shopping to the growth of resale, it’s been fascinating to watch the ways in which the public has adjusted to the ‘new normal’. As an online magazine, we’re lucky enough to get in-depth insights into these changes, both from speaking to other experts, but also through our own data. Having kept track of sales and trends over the course of the year, I am happy to report that last year’s penchant for elevated basics has remained, with many high-street stores re-releasing popular premium staples that, clearly, have stayed in high-demand. It’s so encouraging to see high-street brands focusing on higher-qualit...

Our We Try Before You Buy series aims to take the stress out of shopping and eliminate the number of post office visits you make each month to return failed online orders. We test new-season buys and styling ideas so you don’t have to. Here, we’re letting you know what’s actually worth investing in or styling tricks you can re-create with pieces you already own.  It might be hard to believe, but the end of 2021 is in sight, and while our New Year’s Eve plans might currently be in limbo, there’s nothing stopping us from looking ahead to January and everything next year has in store for us in the wardrobe department. For us editors, this is not only an exercise we partake in on a personal level, but it’s also our job to keep our eyes trained on...