Try as we may, right now, all we can seem to think about is 2022 and the new trends that come with it. If you’re a loyal Who What Wear reader, as I suspect you might be, you’ll have already devoured our spring/summer 2022 trend report, outlining every notable look, garment, and accessory we saw during September’s Fashion Month showcase. If this, however, is not the case, I suggest you take a look at it and meet me back here once you’re up to speed. Okay, now that you know precisely what the new collections look like, let’s talk about how to channel them in real life. We know the runways present an exaggerated interpretation of the trends. Still, I’m always interested in seeing how I can realistically add them to my wardrobe and work them into my dai...
There are a ton of new brands that pop up in the fashion space, but it’s undeniable when some are really having their moment. Suddenly, they are stocked in every fashion insider’s wardrobe, are everywhere on my Instagram feed, are the conversation at fashion dinners, and are blowing up the editor Slack channel at Who What Wear. That combination of things always makes me think that there are big things ahead for the on-the-rise designers. In 2021, there are some cool fashion brands that check all of those boxes, and I’m here to highlight each of them. They range from the coolest possible take on menswear-inspired pyjamas to the cult naked dresses that are selling out everywhere to the sleek no-logo bag brand you need to know about if you don’t already. Ahea...
Now, we aren’t saying you shouldn’t be shopping for these at Zara. (Heck, some of the items our editors would rather not buy might be your favourite Zara section, and that’s okay—we all have our preferences and opinions.) Truly, in this situation, there’s no right or wrong answer, because at the end of the day, you know we all have an unhealthy obsession with the brand, so who are we to judge? We just thought it would be interesting to find out what these knowledgeable editors steer clear of when it comes to shopping affordably at Zara. That said, we’re not in the way of being unnecessarily negative, particularly when you might like shopping the items we prefer to swerve, so we thought we’d balance this out by charting the items our editors love to buy from ...
I rarely venture out of Manhattan, but this weekend, I took a trip with some friends upstate to do some apple picking and pre–Black Friday sale shopping (the perfect fall day). When we arrived at the mall, my heart soared as I saw so many people wearing and shopping the trends that I had predicted just one or two years ago. Since I tend to keep to quieter parts of New York City, I rarely come across such a large crowd, and my analytical fashion brain was doing its scanning. I felt reminded of the power of trendspotting—it’s fun to watch something come down the runway and subsequently catch a glimpse of fashion insiders wearing it, and then finally being submerged in crowds dressed up in seemingly Jacquemus-inspired knits and Celine-level tailor...
We all hear that little voice in our heads that pipes up as we gaze longingly into our wardrobes, telling us we have nothing to wear. Deep down, however, we know this isn’t the case. Most of us only wear a small percentage of our clothes. The rest? They seem to blend together to become a collective of forgotten items, only to be remembered about when an influencer you follow wears a dress similar to the one you bought a couple of years back or when you spot a runway trend that taps into something you already own. There’s no denying that fashion is cyclical, and as such, we’ve learnt the hard way never to cast aside the items we once loved. Not only will they most likely come back into style, but you never know when you might happen across a more curre...
I don’t want to sound too reductive about my job, but a reasonable chunk of it could be summarised as “professional window shopper.” And I’m totally okay with it. Every day I have my beady eye on the new-in sections of various online fashion platforms, sifting out the golden nuggets that deserve a moment in the Who What Wear spotlight. Perhaps unsurprisingly, NET-A-PORTER is the website that I most enjoy browsing because of its encyclopedic offering of luxury labels, both established and up-and-coming. I am very much the proverbial kid in a candy store. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the proc...
We spend a lot of time talking about new brands, brands that are worth the investment and refreshed brands that haven’t gone unnoticed by style insiders. But in an attempt to keep you up to date with all the current happenings in the world of fashion, often, we don’t get round to shopping these labels ourselves. Doing what we do, we see a lot of product, so it takes something pretty special to warrant our spend. This, however, sparked an idea: Our team of editors could showcase the brands we made first-time purchases from in 2021 and are now faithful shoppers of. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and mak...
There’s no fancy way to say this but, wow, the NET-A-PORTER sale is looking good this year. After a mere 10 minutes scrolling through the first few pages, my internet tabs were edging close to 30 and covered an eclectic mix of 16Arlington feather-trim blazers, Preen printed tops and JW Anderson chunky knits. NET-A-PORTER really has left no stone unturned in its discount offering this year. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.
I don’t want to get ahead of myself—I know there’s still lots of mileage in winter yet—but try as I may, I can’t help but let my sartorial attention shift towards the new season and, dare I say, spring. Putting the “s” word to one side for a second, I do believe it’s important to keep your feet firmly planted in the present, but it does also pay to cast an eye on the future. Sometimes, seasons can change like the flick of a switch, and the last thing you’ll want is to feel caught out where your outfits are concerned. This is where colour plays an integral role. Nothing has the power to change the tone of your look quite like the colours you choose, and I feel like, as new-in sections start to blend between winter and spring, I’m beginning to see a handful of dominating shades; six, in...
The fabrics high on the agenda include all-over sequins, lamé, satin, metallics and, of course, velvet. There’s a serious nod to the ’80s with puff-shoulders, while more modern silhouettes include simple satin tops with long sleeves and scoop necklines. Strapless tops are also a total fail-safe for Christmas parties, as are leopard motifs and metallic finishes. Keep scrolling for the best party tops this season has to offer, each neatly categorised by trend and style. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users b...
As an inspiring fashion writer in my teens, I remember thinking of women holding clutch bags as the pinnacle of chicness. Tucked under one’s arm, maybe with a coat hanging off one’s shoulders, probably holding a glass of prosecco. To me, there was nothing cooler. I pictured myself embodying the likes of Carrie Bradshaw when I would tuck one under my arm for a school party. Now, here I am a decade later and they’ve come back, and I’m going to make the most of it. It’s not just The Pouch (with its investment-level price point) that we’re loving when it comes to clutch bags, either. There are so many to love—from quilted versions through to second-hand treasures. Keep scrolling to discover how the fashion set have been styling their clutch ba...
Pop star Dua Lipa, presenter Maya Jama, and actor Gabrielle Union were some of the stars that walked the 2021 Fashion Awards red carpet. Hosted at London’s Royal Albert Hall on Monday, 29 Nov., this year’s event celebrates fashion at the intersection of entertainment and culture. Fashion designers, models, and industry insiders kicked off the festive season in slinky, cut-out dresses, luxe silk-satin gowns with corset bodices, strapless dresses with opera gloves, jacquard and jewel-covered suits. We’re especially loving the mermaid-hem gowns worn by Addison Rae, Munroe Bergdorf, and emerging models Deba Hekmat and Mona Tougaard. As the occasion is hosted by Billy Porter, we expect to see some truly dramatic outfits — and we weren’t disappointed by Porter’s cus...