fashion-news

Fashion has always been a fast-moving industry, with its biannual rotation of trends that change with the season. The birth of the internet, and subsequent arrival of social media, has sent this process into overdrive, with some trends coming and going within the space of a month, if not less. Honestly, it would leave anyone feeling out of breath with the effort of keeping up with it all. There’s nothing inherently wrong with embracing the flavour of the moment, especially if you’re just experimenting with pieces that are already in your wardrobe. However, there is a risk that we end up buying things we quickly fall out of love with, or we miss out on fashion gems because they are declared to be “out.” After a d...

Coco Chanel famously said, “Before you leave the house, look in the mirror and take one thing off.” While I don’t think this dictum is applicable in every situation (sometimes more is undoubtedly more), I do think that, on the whole, simplicity is the key to creating outfits that exude assurance in one’s sense of style. It’s this “new minimalism” that, I believe, has allowed designer brands to boast their timeless credentials and offered high-street brands a chance to realise the power of a well-made basic.  There are certain simple pairings that I turn to on a regular basis, but let me tell you just because they’re composed of basics does not mean they lack in impact. The secret is sticking to one concept: ...

We’re in the midst of summer (what a summer it’s turning out to be at that), and Zara has just made seeing out the next few months feel like a fun sartorial challenge rather than a slow descent into chillier climes. It’s making the most of summer so we can make the most of summer. And for that, we’re thankful. As with many other high-street brands, Zara is making sure the ’90s reign supreme right now across just about every product category. Instead of trudging up long-buried, cringe-worthy outfit flashbacks from our youth, Zara’s taken the best of the decade and turned it into a very chic 2021 capsule, with pieces including oversized blazers (which look the throwback part paired with cycling shorts) and Carrie-esque square-toe sandal...

A few weeks ago, I was seeking fashion advice from our Facebook shopping group So… Should I Buy This? in relation to a leopard-print jacket I was contemplating buying. The response was overwhelmingly positive: Some readers even insisted that leopard print is a neutral and, as such, a wardrobe investment that cannot be faltered.  Still, coming to terms with its newfound chicness can be difficult, as the motif is so rooted in pop culture. Heck, it wasn’t all that long ago that leopard print was considered tacky (hello, Janice from Friends or Kat from EastEnders) and synonymous with the “mutton dressed as lamb” stereotype, outdated as it may be. In 2021, however, it has been widely embraced by the fashion crowd, most notably by achingly cool inf...

A few weeks ago, I was seeking fashion advice from our Facebook shopping group So… Should I Buy This? in relation to a leopard-print jacket I was contemplating buying. The response was overwhelmingly positive: Some readers even insisted that leopard print is a neutral and, as such, a wardrobe investment that cannot be faltered.  Still, coming to terms with its newfound chicness can be difficult, as the motif is so rooted in pop culture. Heck, it wasn’t all that long ago that leopard print was considered tacky (hello, Janice from Friends or Kat from EastEnders) and synonymous with the “mutton dressed as lamb” stereotype, outdated as it may be. In 2021, however, it has been widely embraced by the fashion crowd, most notably by achingly cool inf...

I don’t want to sound like a fashion cliché but I think I’ve fallen in love with a jumper. To be fair, the pullover in question has all the attributes I’m looking for—it’s striped, loose-fitting and, crucially, looks way more expensive than it is. The piece I’m referring to comes from Arket and costs £69—the brand has reissued this jumper after similar versions sold out earlier in the year, and I (along with the rest of the Who What Wear team) have been waiting for this new drop ever since. It’s not really surprising that we’re all falling over ourselves for this high-street item, considering this is very similar to the incredibly expensive Celine version, so this feels like a real bargain.  This time there are two ver...

Let’s be clear about one thing when it comes to leggings: they’re either a smart item or something that’s incredible casual—there doesn’t seem to be an in between. Save that scary moment in 2004 when we all wore leggings under dresses with peep-toe shoes, leggings are really in one camp or the other. But that’s not a bad thing. This summer, I’ve discovered various outfits that look perfect with leggings and they’re ideal whether you’re looking for a comfy look that’s ideal for a walk with friends or a sassy evening ensemble that’s date-night ready.  But first a note on leggings their various styles. Over the past few years, there have been various trends for leggings silhouettes—stirrup, leather or leather-look, split he...

We’ve never been shy of hiding our love of how French women dress. Yes, I know it’s a cliché to want to know their secrets but honestly they really do just nail it. Over the many many years I’ve spent on Instagram getting outfit inspiration I can safely say that I return to the French influencers the most. While they do all have slightly differing styles, the one thing they have in common is that they’re all chic. They never overdo it and it’s always carefully considered (even if it doesn’t seem that way).  Recently, I asked three of my favourite French influencers to tell me what they were shopping right now. Lena Farl because she does the French Provençal look so well, Franny Fyne because she has such an eye for cool tailoring ...

What’s been your best-ever vintage find? I once found a Chanel handbag at a thrift store in New York being sold as a bootleg item. I have sold many Chanel handbags in the past, and we continue to stock them through our webstore and Portobello Road shop, so I have a keen eye when authenticating them. When I saw the bag, I was convinced the item was real. After buying the bag for $40, it later transpired, after being sent to a company that authenticates bags, that my initial assessment was correct, and the bag had a retail value of over £2000.  What are your top tips for first-time vintage shoppers? Online shopping is great for people who live outside of major cities and might not have the opportunity to access so many vintage stores. It also offers a safe and easy alternative dur...

Dressing for your age isn’t a concept I subscribe to. The wonderful thing about fashion is that it’s one of the purest forms of expression, and that should never feel restrictive. As far as preaching to you about what you should and shouldn’t wear when you reach a certain age, that’s not what Who What Wear is or ever will be about. If you like something and it makes you feel good, then that’s what you should be wearing—end of story.  Still, I understand that there are specific items those from certain age brackets tend to gravitate towards, whether they mean to or not. For example, I wore a lot more heels in my teens and 20s than I do now in my 30s. But that’s not why we’re here. Instead, I want to ...

‘Freedom Day’ might’ve arrived, but it’s fair to say that face masks will, in one form or another, remain a part of our lives for a little while longer. I, personally, plan on having one readily available in all of my handbags. This is an important item for practical purposes, so I’m certainly not suggesting it is purely a fashion statement, but nevertheless, I’m finding myself drawn to the mood-boosting leopard- and floral-printed varieties that are now available. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging an...

There’s nothing quite like seeing a celebrity wearing a cool new brand that you’ve never seen before. But it’s even better when you discover that it’s affordable. JW PEI’s bags have been spotted on the likes of Emily Ratajkowski and Gigi Hadid and influencers are also getting in on the act with Who What Wear favourite Lydia of @femmeblk also wearing one of the brand’s coveted bags.  So what makes these totes so special? The bags are minimalist in design and never showy, however small details like a ruched handle or a new take on the baguette bag make them stand out. Perhaps its real selling point is its range of on-trend colours, with one 2021’s biggest colours, green, featuring prominently in its latest collection. Or maybe tha...