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7 Pieces That Prove This Is the High-Street Store of the Summer

Known for its minimalist aesthetic and elevated offering, Cos has long been a favourite amongst the fashion set. And from long smocked gowns to sleek staples, this summer the brand’s collection has certainly captured the attention of industry insiders and influencers across the UK and Europe.  High on the list of It-items would be the brand’s pleated T-shirt dress in a subtle shade of dusty blue. The dress has already been worn by @Thandimaq, but is also on the wish-list of several editors at Who What Wear (myself included). Another trending item amongst its ever-growing repertoire of chic summer-ready essentials is the brand’s colour-pop ribbed vest which is just perfect for beachside stroll or days spent a...

30 New Summer Zara Items Destined to Sell Out

It’s my job as a shopping editor to keep on top of the latest pieces that are dropping in stores, be it the lofty heights of Net-a-Porter or the affordable appeal of the great British high street. Zara is, and has always been, a highlight when it comes to looking for premium-feel pieces that won’t break the bank, and over the years, I’ve found myself treasuring countless items that I unearthed at the store. The key to shopping Zara is selecting styles that you could see yourself wearing in five years’ time rather than trends that will age within 12 months. I spent the afternoon having a little scroll through Zara’s new-in summer drop, and I have to say it’s full of stylish pieces that will truly stan...

9 Brands Fashion People Are Really Into This Summer

It’s easy to become devoted to specific brands, especially when you know they fit you well, have a quality level that you’re happy with, and when much of your shopping takes place online. Sometimes, it can feel like too much hassle to try something new when there’s a lengthy returns process lingering over your head. However, by sticking to the same brands day-in, day-out, in doing so, you could be (read: absolutely are) missing out on some genuinely great opportunities. So, if you’re keen to shake up your shopping habits, look no further. This summer, we’ve noticed that nine brands seem to be dominating the fashion sphere, and while you’ll likely have at least heard of some of them, we’re willing to bet that they don’t feature heavily in your...

5 LGBTQ+ Fashion People on Pride Month, Style and Identity

What are some pieces of clothing that make you feel like the best version of yourself? When I want to feel myself a little more than usual, I like to use clothing as a way to build a fantasy for myself. So something like a heel or a bag can really transport me to another dimension. While wearing them, I am able to channel all of the powerful women that I’ve admired for the whole of my life. Now, it’s my turn to strut down the street and make people’s heads turn as I make a halt to whip out my gloss from my bag and touch up my lips! (Yes, I live my life in an incredibly cinematic way.) Fashion, in recent years, has had a big push towards inclusivity and diversity in general. I’m curious to know if there are any fashion brands, in particular, you see as being truly inclusive and celebra...

These 25 Pieces Look So Expensive That No One Will Believe They’re High Street

There’s a little trick that I think a lot of people are unaware of: If you’re smart when shopping on the high street, pretty much any piece can look designer. There are, of course, a few rules. Monochromatic outfits are a great way to look chic, but it’s always wise to check out the fabric and patterns. (Cashmere mix is a good example, as is croc effect.) Overall, you want to go for something simpler and less fussy. Right now, there are so many incredible pieces on the high street that fit this criterion. I’ve found 25 items that look two, three and even four times as expensive as their price. Keep scrolling to see my edit of the most expensive-looking high-street pieces right now. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should b...

From Lagos to Dubai: What Women Around the World Are Shopping Right Now

In many ways you could say that thanks to the internet, fashion has become democratised. Anyone, no matter what part of the world they live in, can buy the same item. Someone in Sydney can purchase the latest Bottega Veneta bag as easily as someone living in Mexico City. However, while Instagram might make you think that “everyone dresses the same” that’s not strictly true. Having spent plenty of time (read: years) looking through street style looks during various fashion weeks, I can tell you that there’s a definite difference between how the fashion crowd in London dress to those in Milan, New York and Paris. Each individual city has its own look. London remains true to its eccentric reputation, Milan is bold and full of Gucci, New York is slick and Pari...

Hands Down, This Is the Best £59 I’ve Ever Spent on a Shirt

It is that time of the year where you want to be able to quickly dive into your wardrobe and uncover something that’s easy, stylish and literally cool to wear. A simple cotton shirt might be written off as boring, but I find that a poplin button-down provides endless outfit inspiration. This is a staple piece you will keep running to not only during summer, but all year round. I find poplin shirts to be such a versatile item to have in your closet whatever the season because the layering opportunities are endless. The same shirt can be smart or casual, classic or more adventurous, depending on how you choose to incorporate it into your ensembles. You can have a surprising amount of fashion fun with a simple poplin shirt, and my favourite is Arket...

The Autumn 2021 Trends That Are In, According to 5 Gen Z Fashion Experts

Finally, Rumbi, 25 and based in Nottingham, is reviewing Hermès. Rumbi is heavily inspired by Y2K pop culture like Moesha, Girlfriends, The Fresh Prince, and Nollywood (Nigerian film industry). She loves dramatic pointed mules, little chiffon tops and G-strings with diamanté detail at the back. At first glance, the collection has all the classic autumn/winter staples that one would expect to see: long sleeves, high necks, embroidered sweaters, and my all-time favourite staple: leather trousers. But of course, it would not be a Hermès collection without a unique, elegant twist on the classics and this collection definitely delivers. I was thrilled to see broad-shouldered jackets, mid-length dresses, trench coats tightly cinched at the waist and an array of elegantly androgynous si...

I Rented My Outfits for a Month, and Here’s My Verdict

Overall, I found the whole process to be much smoother than I anticipated, and picking, ordering and returning my pieces (I dropped them off at the nearest DPD checkpoint using the prepaid shopping label) required very little effort. I like the fact that rental allowed me to embrace the excitement of newness without experiencing the dreaded spender’s guilt. The idea of using the platform to experiment with my style, try new brands and generally celebrate the creativity that I’ve always loved about fashion is undeniably appealing. I can also see it being useful for specific occasions or life phases. Think a big summer holiday or even pregnancy. That being said, I don’t think rental could replace those big investments, such as classic winter coats or heirloom-worthy jewelle...

19 Classic Summer Pieces I Always Buy From the High Street

Let’s get one thing straight: classic doesn’t have to mean basic. I’m making this point from the off because I think it’s important to distinguish what we’re talking about here. When I say classic summer pieces, I mean items I wear for the duration of the warmer weather. It’s the floral dress I wear every time I have dinner with friends, the loose vest top I put on when there’s a heatwave and the chunky sandals I pair with practically everything. But it can also mean some fun printed trousers, a bright-pink midi or a satin slip skirt. Classic here translates as items I wear all the time that are ideal for summer, and they don’t have to be neutral or pared-back. You Deserve to Make Money Even When you are loo...

I’m a Trouser Aficionado, and This Is the Trend I’m Loving for 2021

While I try to avoid speaking in binaries when it comes to personal style, I think it’s fair to say that I classify myself as a “trouser person.” It’s not that I don’t embrace dresses in the heat of high summer (my black COS T-shirt dress is a real wardrobe workhorse) or throw on the odd skirt every now and then, but catch me on any given day of the week and chances are I’ll be wearing trousers. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.

I’m a Trouser Aficionado, and This Is the Trend I’m Loving for 2021

While I try to avoid speaking in binaries when it comes to personal style, I think it’s fair to say that I classify myself as a “trouser person.” It’s not that I don’t embrace dresses in the heat of high summer (my black COS T-shirt dress is a real wardrobe workhorse) or throw on the odd skirt every now and then, but catch me on any given day of the week and chances are I’ll be wearing trousers. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.