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12 Items Monikh Will Always Have in Her Wardrobe

Monikh will likely need no introduction to loyal Who What Wear readers, as she has been a shopping columnist for us for several years and every month shares her must-have buys via her column, Trust Monikh. The London-based styling and shopping guru has impressive fashion knowledge, however, her philosophy (much like ours here at Who What Wear) is all about making smart investments that sit within your own personal style. She will reference trends, but never follows them, and instead is all about curating a wardrobe that will last beyond a season or two.  When it comes to her own wardrobe, you only need a quick scroll of her Instagram feed to realise that she has nailed her capsule wardrobe and relies on a roster of hardworking staples. “Firstly figure out what your sty...

7 Bargain Brands That Are Just as Strong as Zara

“Mango used to be one of those stores I always looked at but never really bought anything from, but over the past year or so, that has completely changed. Mango’s current pieces are right on the money as far as trends and basics go, meaning if you let it, Mango could be your one-stop affordable shop this season.” You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.

How to Bag a Bargain, According to the Queen of Vintage

What are your top tips for those who are shopping vintage for the first time? Go with a sense of purpose. Think about finding something you would love to find and be tuned in! Even if you don’t find that piece, you will almost certainly find something else that you love. Have focus! Even in the most relaxed way.  What would be your dream vintage purchase? Good question. It changes a lot. At the moment, the most perfect faded beaten up, (slightly oversized) denim faded shirt. Frayed and worn. Think the American West. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blog...

7 Stylish Outfits to Wear to the Pub That Don’t Look OTT

After months of blank diary pages, chances are your social calendar is now filling up with catch-ups with friends, which are, most likely, going to be held at the pub. Gone are the days when you could simply drop in and grab a table—demand for pub seats is at an all-time high, with many requiring reservations, just like restaurants. Sure, this requires a little more thought and preparation on your part, but it’s worth it to finally sip on your favourite tipple out of your own home surrounded by your pals. Still, after putting all that energy into securing your table, perhaps you’re in need of some assistance deciding what to wear to the pub. Naturally, that’s where we come in. Just because you don’t require a ballgown and elbow-length gloves doesn’t mean you c...

How Slow Fashion Is Going to Impact How We Dress

While it sounds kind of daunting, putting the concepts of slow fashion into practice is pretty simple. For example, Firth suggests adopting Eco-Age’s #30Wears campaign that implements a deeper thought process while shopping. “Rather than concentrating on which brand is good or bad,” says Firth, “why don’t you just stop and think for a second ahead of buying anything and ask yourself if you will wear it a minimum 30 times? If the answer is yes, then go ahead. But you will be surprised how many times the answer is no.” Lauren agrees and she offers some useful tips: “Try and think of a few new ways to style your wardrobe that you’ve not done before, breathe new life into what you already have. When you feel the moment has come to buy something new, take a little bit more time to do ...

One Jacket 5 Ways: How I Wear This Joyful Item on Repeat

Buying items with longevity has always been of the utmost importance, but it’s especially important right now. This is why we hope that this new series will inspire you to re-wear more of your favourite items in your wardrobe. We ask different stylish women each month to show us five unique outfits that centre on a piece that’s important to them. It proves that a perfect purchase will always be chic, and we hope you find plenty of inspiration here. Now over to Jessica Rose Lambregts, who tells us about her current favourite vinyl black-and-white leather jacket and why it’s so joyful when paired with her colourful wardrobe.  I love a jacket—I do. My favourite kind is one with a classic silhouette in a bright colou...

The Smile-Inducing Outfits Fashionable Women Are Wearing Post-Lockdown

Does your wardrobe bring you joy? It’s a question we’ve been asking ourselves ever since Marie Kondo entered our lives and prompted us to rethink the items we own based on their potential to spark happiness. To hazard a guess, I’d say that over the last year, many of us have been focused instead on items that bring us comfort (think stretchy waistbands, cosy knitwear and the like). Though with lockdown plans now easing in the UK—albeit cautiously—there’s a newfound sense of optimism in the air, and that is certainly being reflected in our wardrobes.  With this in mind, I tapped eight of the most stylish women I follow in the UK to find out about the joyful outfits they’ll be wearing post-lockdown, whether it be to head to the pub, park or a fancy rooftop re...

27 Wardrobe Basics You Need in Your 30s, From Someone Who Knows

I turned 36 in December, and while I have curated my wardrobe staples over the years, I think I’ve finally settled on a capsule of the below 27 items. Now, well into my 30s, I think it’s safe to say I’m happy with these pieces and I would never switch any of them out for anything else. Yes, newer additions come and go, but these are the ones I wear regularly. I’ve not included items like skirts or wedding guest dresses because as I’ve mentioned, this is about getting dressed daily, rather than for those special events.  This list isn’t about items that are nice to have. This list isn’t about trends, either. This list is all about pieces that will last in your wardrobe, and whenever you wear them, they will ma...

How to Shop Vintage Jeans, According to an Expert

Secondhand shopping has never been more popular, and vintage jeans are one of the biggest categories people are searching for. According to the Business of Fashion, “Before the pandemic hit, the resale market was on track to double from $24 billion in 2019 to $51 billion by 2024… This growth may very well accelerate.” Overall, retro items are clearly in demand, but there’s something about denim which attracts people even more.  It shouldn’t be surprising. This year is all about denim, and the most in-demand styles are based around vintage silhouettes. But it’s more than that. According to Vestiaire Collective, “Our category of vintage jeans are significantly increasing +278% of sales and +254% of deposits compared to last year.”...

These 6 Influencers Always Repeat Their Outfits, and That’s Why We Love Them

It’s hard to remember a time when everything you mused, liked and—let’s face it—ate, wasn’t documented on social media. And the effects have certainly been felt where our wardrobes are concerned. For many, posing for an outfit photograph has become part of their daily routines. Some have carved impressive careers from doing so, but at what cost? As it turns out, a financial one. Our obsession with showcasing our clothes has developed into a culture of excess, where many would choose buy new than be seen in the same dress for a second or third time. Don’t take our word for it—just look at the facts. Carrying out a study in 18,000 households across 20 countries, Movinga asked participants to estimate the percentage of unworn clothes they have in their wardrobes. On av...

I’ve Been a Stylist for 27 Years—I Recommend These Items to Everyone

Roz Kaur is the latest fashion follow that continuously piques my sartorial interest. She has a unique sense of personal style and posts a range of outfits on her Instagram account that are forward and inspiring. She also happens to be 54 years old and has worked in the industry for 27 years as a stylist (currently at Anthropologie). To her, styling is an art form, and she loves experimenting with clothes and using them as an extension of who she is on the inside. “To me, great style is all about the juxtaposition,” she said. “It’s about interesting layering and proportions.” On that note, I thought there could be interest in uncovering the pieces she personally loves to wear as well as those she loves styling on her clients. For reference,...

These Romantic Trends Are All I Want to Wear This Summer

Romance hasn’t exactly been the cosiest of bedfellows to the pandemic. Dates and special moments have been on hold, and the monotony of our daily lives hasn’t made for the best backdrop to grand gestures, darling fashion moments and Instagrammable opportunities. But the restrictions (both physical and sartorial) of the last year led to fashion lovers finding an outfit outlet for their most whimsical aesthetic dreams: Cottagecore took off in a big way during 2020, and the look has now developed to encompass almost everything under the category of romantic.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat ...