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The edit features a number of cool patchwork pieces, but it was one particular co-ord which immediately set my pulse racing. The boxy shacket and jeans can either be worn together as a statement co-ord, or separately as an easy way to liven-up your wardrobe basics. Both come with tonal denim patches that manage to feel distinctive without falling into the ‘hippy chic’ aesthetic that can sometimes be associated with patchwork.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.

But really, I shouldn’t be surprised because COS has long been a champion of cutting-edge, affordable design. You only need to scroll through the brand’s new-in section to see that it is full of purse-friendly buys that will look amazing season after season and year after year. To show you that you don’t need to spend three figures to find beautiful, hard-working wardrobe heroes, I’ve created an edit of my favourite COS buys, which all cost less than £100. On my wishlist is everything from minimalist summer dresses (this linen number will look just as good on a holiday as it will in a city park) and classic Breton tees to versatile jeans and elevating accessories. I’m most excited by the open-collar belted playsuit which, in my opinion, could so easily be mist...

Here at Who What Wear UK, we’re all about delivering the latest and greatest shopping edits, as approved by our team. That’s why we’ve created The Joy of Shopping, a shopping column which will see me, Joy Montgomery, discussing the brands, buys, and ideas that are preoccupying my mind this month—think homewares, outerwear, and everything in-between. Is there something you’d like me to cover? Make sure to tweet or Instagram me your requests! Like any good subculture, the vintage fashion community is one that has relished its point of difference to the rest of the world. It is a bubble that has, historically, been occupied by thrifty art students, fashion editors and eco activists, and whi...

Remember last year’s Cottagecore trend? Well, here comes fashion, ready to give us yet another trend with a questionable moniker. This time, it’s Dark Academia. While it absolutely sounds like a class that would be taught at Hogwarts, it’s actually much more about fashion than it sounds. The Dark Academia aesthetic takes its origins from Donna Tart’s novel The Secret History, and is, in essence, about wearing blazers and looking like you love reading. In recent years, and especially in 2021, it’s picked up speed thanks to Tik Tok. Over the past few months, the trend has been spiking on Google Trends with searches starting to go up in October 2020 and hitting a high in February this year.  From what I can gather, this look is all about a par...

If you’re a die-hard minimalist, you might want to look away now. Or, you know, maybe not. After all, we all need a bit of visual stimulation every now and then, and when it comes to the land of prints, it doesn’t get much more stimulating than this season’s graphic heavy hitters. This ain’t your usual line-up of ditsy florals and polka dots, because 2021 has brought in the big guns with everything from psychedelic swirls and trippy waves to geometric checkerboard. This is unashamed sensory overload, but one we are more than happy to embrace after a year of beige knits and slippers.  At the top of my wishlist is the checkerboard and the psychedelic swirl, both of which offer any outfit a personality-packed finish. I recently fell for a ...

In the digital age, outfit inspiration can come from all avenues: from street style and Instagram to archival Getty searches. But sometimes you can’t beat the real deal, and by that we mean drawing ideas from those around us and the people we pass on the street. Luckily, working at an online fashion publication means there is no shortage of stylish individuals who inspire us (digitally anyway) on a daily basis. Not only that but with teams based everywhere from L.A. to London, Who What Wear is able to harness that unique eclecticism that comes from a global fashion perspective.  While I can’t see my fellow editors IRL right now (sob), I’ll just have to appreciate their fabulous sense of s...

H&M is often a go-to shop for the brand’s wide array of items to suit a variety of styles. While we highlighted some of the latest trendier items recently, we wanted to focus next on those especially versatile items. Here, we’re talking about pieces that are trend-forward and modern, but have that wardrobe staple quality in that they could pair well with a smattering of your favorite outfit formulas and go-to pieces. There’s A+ items like forward denim cuts that could be dressed up or down and easy-to-style knits. There’s also finds like slouchy blazers (similar to the one pictured above) that could be worn as a top with a belt and coordinating trousers and that could also be teamed with a tank and jeans. To showcase all of the items more, we cura...

In the digital age, outfit inspiration can come from all avenues: from street style and Instagram to archival Getty searches. But, sometimes you can’t beat the real deal, and by that we mean drawing ideas from those around us and the people we pass on the street. Luckily, working at an online fashion publication means there is no shortage of stylish individuals who inspire me (digitally anyway) on a daily basis. Not only that, but with teams based everywhere from LA to London, Who What Wear is able to harness that unique eclecticism that comes from a global fashion perspective.  While I can’t see my fellow editors IRL right now (sob), I’ll just have to appreciate their fabulous sense of s...

The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. In fact, we have WhatsApp groups and Slack channels dedicated to these affordably priced power pieces, and we want to update you on them as soon as possible (aka after we’ve bought our faves). Our skills are so attuned that more often than not, we’ll have an inkling about a certain piece before it has hit the big time. Sometimes, you’ll find a flurry of brand-specific action due to a paid activation or natural desire to wear a parti...