fashion-news

Here in Britain, we’re fortunate to have one of the most eclectic fashion scenes out there. From punk to polish, Dr. Martens to twinsets, so broad is the term “British style” it’s difficult for even us to pinpoint. But that’s what we love about it. After all, fashion is one of the most readily available forms of self-expression, and we don’t think anyone should be limited to one aesthetic. Still, some pieces feel undeniably British—staples that can be found in just about every Brit wardrobe, whatever the other items hanging alongside them may look like. Assemble them, and what do you get? Twelve absolutely British fashion essentials, all of which can be worn in a multitude of ways. Scroll below to see how some of our favourite UK-based influencers style ...

You don’t need to scroll very far on Instagram to see that oversize is the silhouette du jour. From stylish celebs (hello, Billie Eilish and Ashley and Mary-Kate Olsen) to discerning fashion influencers (we’re looking at you, Alexis Foreman), the presiding fashion mood of the last few years has very much been the bigger the better. For 2021, there has been one particular way that this has manifested: the humble blazer-and-skirt pairing. Specific though it may sound, I guarantee that once you clock the pairing, you’ll suddenly see it wherever you go. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beau...

I’m old enough to remember Y2K fashion the first time around. I can still vividly recall the cowl-neck black top I wore with my knee-length stonewash denim skirt and a choker for New Year’s Eve 1999. I loved that outfit at the time, and 14-year-old me was very happy about it, but I know there isn’t much from it I’d wear today. However, thanks to Tik Tok and the fact that the 2000s were 20 years ago, there is a current revival going on of everything related to Y2K fashion. According to a Stylight report these turn-of-the-millennium trends are booming, thanks to Gen Z discovering and showcasing them on Tik Tok. While I’m not keen to re-create much from my wardrobe from that era, there are plenty of other trends that still look ...

Have you forgotten how to get dressed? I don’t mean chucking on the same knit and trackies you’ve been wearing for the past year. I mean like actually get dressed with purpose and consideration—a frock for drinks with mates at the pub, a cool pair of tailored trousers for a picnic in the park, a blazer for doing some Saturday shopping… There’s no doubt that while our love for fashion hasn’t waned, it’s been very centered on what we do inside our houses, so that means there’s been more of a focus on loose, comfortable and functional items. It’s not really been about getting dressed. Well, with spring coinciding with the easing of lockdown restrictions, it’s time to inject some fun into our outfits.  Thankfully, there are plenty of joyful ...

I know it’s the outright cheesiest thing to say, but I really have always had a deep love for fashion since a very young age. Despite my humble reputation at school as “the quiet girl,” I finally figured out how to grow into my own identity and I did that via my clothing. I started wearing handmade flower crowns (I was in my wannabe Coachella phase), platform-heeled boots, and layers of chunky necklaces to my suburban high school with abandon. I found myself going through a real transformation, kind of like in The Princess Diaries when Mia gets her famous makeover, except I wasn’t becoming the princess of Genovia, I was just starting to wear loud clothes that my mum thought were weird. That period of experimentation that I went through is honestly what cha...

Hats are pretty divisive. Every year, fashion flirts with a specific hat style; it crops up on our Instagram feeds, with insiders seemingly embracing them with open arms. But in reality? They generally don’t boast broad appeal. It’s very seldom that we see someone at the park wearing a straw hat three feet in diameter, after all. This year, however, there’s one hat that’s made the transition from the social media ether to real, everyday life—the humble baseball cap. Baseball caps started gaining traction last year when designers like Salvatore Ferragamo, Stella McCartney, and Tom Ford showcased them on the runway for the first time since, well, we can’t even remember. Editors and influencers soon got the memo and began wearing baseball caps with everythin...

We’re still facing the brunt of winter, but that doesn’t mean we don’t already have one eye on the upcoming season. Just last year, the S/S 21 runways offered us a peek of what’s to come, and needless to say, we’re already daydreaming about the trends that await us in a few months’ time. From modern updates to a few spring favorites (florals and check) to nostalgic saturated stripes evocative of our favorite childhood confection, these patterns are poised to take over our feeds. Just a word of caution to all of you minimalists out there: these patterns are chockfull of personality and exuberant detail, so you may want to get used to seeing them now sooner than later. We also can’t guarantee that you’ll stay a minimalist after reading this (they’re that good). With tha...

It would be easy to travel to a new place and observe the style habits of its citizens (in non-pandemic times, that is), but it takes being fully immersed in a new place for several months to see your own style change and be influenced by your surroundings. This is exactly what happened after I spent half a year living in Europe. As a college student, I was fortunate enough to have the opportunity to study abroad, and I’m about to share with you a few key European style lessons that my semester living in Italy taught me. After travelling the length of Italy—from Milan to Sicily, peppered with a few jaunts to France, Germany and Switzerland—I observed exactly what makes European style so good. I took note of the way my Italian friends always carried their belongings aro...

As several warehouses and stores shuttered over the past 12 months, the fashion industry faces huge challenges and strains that pose an inevitable threat to businesses. Many of us won’t be shopping in the same way right now, but even a like on Instagram or a message of support can provide a boost for these brands. I certainly don’t want anyone to feel like they have to buy more right now in a time of such heightened worry, but at the same time, after working in the fashion industry for nine years, I want to support the brands and pieces that I love and treasure. As an editor at Who What Wear, I typically spend a lot of time looking at new-in products and so every week, I update this story with the pieces that have caught my eye and that really stand out. I usually introduce thi...