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This “Naked” Microtrend Is Steadily Taking Over, and I’m 100% Here for It

As we’ve already pointed out, less is more when it comes to this season’s big trends. Specifically, cut-outs. It’s a craze that completely makes sense when you put it into perspective–we’re all pretty eager to shed the many layers of puffer coats and heavy knits that are currently swamping us. Now here’s your chance for some stylish ventilation: the midriff cut-out. It stands out from the other “naked” microtrends we’ve spotted and reported on last year, in that the abdomen is the main star. From big designers like Khaite and Off-White to Dion Lee and Cult Gaia, the midriff cut-out has marked its place on some of spring’s coolest dresses and tops. The detail is gaining traction in a big way, so it’s only a...

Trust Me, I’m An Editor—12 Summer-Ready Buys That I Love This Week

As several warehouses and stores shuttered over the past 12 months, the fashion industry faces huge challenges and strains that pose an inevitable threat to businesses. Many of us won’t be shopping in the same way right now, but even a like on Instagram or a message of support can provide a boost for these brands. I certainly don’t want anyone to feel like they have to buy more right now in a time of such heightened worry, but at the same time, after working in the fashion industry for nine years, I want to support the brands and pieces that I love and treasure. As an editor at Who What Wear, I typically spend a lot of time looking at new-in products and so every week, I update this story with the pieces that have caught my eye and that really stand out. I usually introduce thi...

14 Accessories Trends That Are in, According to Our Editors

What are outfits without accessories? These accoutrements might seem insignificant, but when you combine them with clothing, you suddenly have an outfit. With the addition of a chunky gold chain, a chic leather bag and a truly great pair of heels to a plain white tee and blue jeans, you end up with a truly great-looking outfit. At Who What Wear, we spend a lot of time analysing a variety of trends, and accessories are one area that we make sure to never overlook. To get a good idea on the key add-ons that our editors really want to wear this season, I asked them all to tell me which two they put above the rest.  There are plenty of standout bags, including candy-coloured totes, that are definitely ones to mark for when you see friends again. There are oversize...

This Trend Is “Ugly,” and I’m Into It

The patchwork trend started bubbling up last year but now in 2021, I’m convinced it has completely exploded. Amid a sea of Bottega Veneta and The Row‘s clean ’90s silhouettes, patchwork is here to remind us that “ugly” trends still have their place and make an outfit feel fresh and exciting for 2021. From Stella McCartney’s patchwork denim jacket to Sea’s beautiful pastel coloured jacket as well as Prada’s mutli-print dress, there seem to be endless brands getting in on the patchwork trend this season.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by c...

One Perfect Pair of Jogging Bottoms Worn 5 Different Ways

Who did the PR for banana bread and stretchy waistbands this year? Because honestly, they’re the real winners when it comes to the pandemic. A year (!) into working from home, not only have I perfected my banana bread recipe but stretchy waistbands and I are very well acquainted. In fact, I’ve become so reliant on softer clothes that I’ve been wondering how my new wardrobe will work when we re-enter the more sociable world. There’s one item in particular that I’m reluctant to stop wearing, and that’s the perfect pair of grey joggers. Being an inventive fashion journalist, I’ve got the solution: Make them work with outfits that are also great for other activities that don’t involve anything to do with baking or sitting at a computer. When I bo...

TV Shows Set the Fashion Trends These Days—Here’s All the Proof

To say that TV shows have dominated our pandemic lives would be an understatement. Each show, when you really think about it, has pinpointed a particular time in the past year. First came Tiger King right at the beginning of lockdown during the end of March 2020, and along with it an ignited interest in animal prints and Carol Baskin costumes prepped for Halloween. There was Normal People, I May Destroy You, Selling Sunset, Unorthodox, The Queen’s Gambit, and new seasons of The Crown and Schitt’s Creek. And that was just 2020. This year already has seen the popularity of the BBC’s The Serpent and Channel 4’s It’s a Sin. And the TV hits will keep on coming, no doubt. What I’m saying is that with nowhere to go and with a need for escapism, the lu...

The Controversial Knickers Trend That’s Suddenly Everywhere

We understand their appeal; we really do. Still, when it comes to wearing them in real life, we can’t help but feel they’d look like saggy pants. Like us, you may require a bit of convincing, too. And who better to fight the knitted shorts trend’s corner than the influencers who’ve been wearing them on repeat? Many have taken to styling their woven shorts with yet more knitwear. Think soft triangle bralettes and cardigans. Elsewhere, they’re teaming them with linen shirts, or even houndstooth outerwear and a micro bag for a dash to the shops. It goes without saying, they look great, but we have to question their actual practicality. Will they stay up or, worse yet, will they ride up? And will they actually go any lengths to keeping you warm? Perhaps ...

H&M’s Innovation Science Collection Is Made From Cactus Leather and Castor Oil Yarn

When it comes to sustainable fashion, H&M is moving in the right direction. The high-street retailer launched a sustainable fashion collection in collaboration with leading developers of plant-based fabrics. The Innovation Science collection features spring-ready pieces created with Desserto cactus leather, Texloop RCOT recycled cotton, ECONYL regenerated nylon (made from ocean waste), Eastman Naia Renew cellulosic acetate (made from wool pulp), and Evo Fulgar polyamide (yarn made from castor oil). H&M’s new sustainable, 23-piece collection includes white cotton shirts, joggers, jeans, trousers, bodysuits, dresses, and accessories. For spring 2021, the brand chose a palette of white, beige, light blue, mint, a vivid orange, and lime green. Garments are available for both wome...

Trust Me, I’m An Editor—10 Jolly Buys That I Love This Week

As several warehouses and stores shuttered over the past 12 months, the fashion industry faces huge challenges and strains that pose an inevitable threat to businesses. Many of us won’t be shopping in the same way right now, but even a like on Instagram or a message of support can provide a boost for these brands. I certainly don’t want anyone to feel like they have to buy more right now in a time of such heightened worry, but at the same time, after working in the fashion industry for nine years, I want to support the brands and pieces that I love and treasure. As an editor at Who What Wear, I typically spend a lot of time looking at new-in products and so every week, I update this story with the pieces that have caught my eye and that really stand out. I usually introduce thi...

This Pyjama Trend Will Make You Feel Super Fancy

Of course, silk pyjamas look fancy, but they come with a whole host of benefits, too. They’re great for your skin, as the fabric is less prone to friction. The fabric’s blend creates a breathable yet insulating barrier between yourself and the surrounding temperature, meaning it’ll help keep you cool in the summer and warm in the winter. While they’re more expensive than cotton PJs, silk pyjamas are one of the most special things you can invest in, and it really pays to buy the real deal. Keep scrolling to see the best silk pyjamas, and soon, you’ll wonder how you ever coped without them.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beauti...

The Latest Gossip Girl Pics Just Arrived—Here’s What the New Crew Is Wearing

Thanks to social media, nothing seems to be much of a mystery any more. However, when it comes to the reboot of Gossip Girl, it seems that we’ve been getting mere scraps of information about the latest iteration, fueling our desire for more details. The news that the much-loved show was getting an overhaul, eight years after the original finished airing, was announced last year and ever since then we’ve been trying to find out everything we can. Then just yesterday there were a whole new load of photos released from the Gossip Girl set featuring so many looks that we just have to share. As a lover of the original, it’s hard not to make some comparisons to the former cast and the characters but so far, according to the outfits, we’ve convinced ourselves who̵...

This Pyjama Trend Will Make You Feel Like a Rich Girl

Of course, silk pyjamas look fancy, but they come with a whole host of benefits, too. They’re great for your skin, as the fabric is less prone to friction; also, the fabric’s blend creates a breathable yet insulating barrier between yourself and the surrounding temperature, meaning it’ll help keep you cool in the summer and warm in the winter. And while they’re more expensive than cotton PJs, silk pyjamas are one of the most special things you can invest in, and it really pays to buy the real deal. Keep scrolling to see the best silk pyjamas, and soon you’ll wonder how you ever coped without them.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to me...