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The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. In fact, we have WhatsApp groups and Slack channels dedicated to these affordably priced power pieces, and we want to update you on them as soon as possible (aka after we’ve bought our faves). Our skills are so attuned that more often than not, we’ll have an inkling about a certain piece before it has hit the big time. Sometimes, you’ll find a flurry of brand-specific action due to a paid activation or natural desire to wear a parti...

In recent years, it was typical to see leggings paired with sneakers or a pair of slide sandals from time to time, but that’s about it. This winter, celebrities have been wearing them outside of the gym a lot more than usual, even dressing them up with chic outerwear and jewelry. And the particular shoe style that’s most often worn with jeans this time of year? Ankle boots. Yes, you read correctly—leather ankle boots (and not just Uggs) have made their way back into celebrities’ legging outfits, many of which have heels. We’ll admit that they look very, very chic. Take Rosie Huntington-Whiteley, for example, in her long vest, athletic leggings, and black suede ankle boots this week. She clearly was not going to pilates. Want to see more proof? Sc...

I’m so over snow. It’s pretty and everything but once you get on to day seven of not being able to wear anything out the house except a head-to-toe duvet coat and all of the thermals, I get a little fatigued from it. I would much rather be wearing bright colours and fewer layers, to be quite honest, that make me think about the spring rather than grey overcast days that quite frankly make all of us feel pretty dismal. Once again, Instagram has provided a wealth of outfit inspiration to get us started. At the brightest look-at-me end are rainbow-inspired dresses and clashing block-coloured suits. But if you’re more about a subtle approach to adding colour, and need to ease out of those classic wintry vibes, then a hot pink cardigan here or a brightly-coloure...

For most of us, work will have looked very different over the last 12 months, whether it’s the daily ‘commute’ from your bed to your desk, the Zoom-based Friday drinks, or the increasingly elasticated quality of your workwear wardrobe (will we ever be able to return to tailoring?) We’ve packed away our blazers and smart trousers and placed handbags back in their dust bags, and instead turned to comfier separates and comfy, WFH flats. While loungewear had a moment last year (spending 24 hours a day in knitted co-ords was the dream, until the novelty wore off), it feels as though home-working is set to become more of a permanent fixture in our lives, so the question of what to wear for work has once again opened up. As much as a...

There is something somewhat incongruous about writing about spring fashion when flecks of snow are falling outside and the temperature gauge is threatening to drop below zero, but I guess that’s fashion for you—always one step ahead of the action. There is also something to be said for the escapism that comes from contemplating the upcoming season, for example & Other Stories has just dropped its spring collection, and I can’t help but picture myself leisurely grabbing a coffee in a light jacket and jeans, with not a scarf in sight. Sigh. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in t...

If you’ve been looking at the recent runways or outfits unfolding among the fashion set, there’s one major trend that’s impossible to ignore: belly chains. I know, probably not what you were expecting—but the 2000s trend is back and stronger than ever. I have to admit that the accessory scared me the first time around and never entered my wardrobe, but I’ve suddenly been convinced to give it a second chance. I think the change of heart comes down to the styling. When belly chains first came onto my radar in the ‘00s, they were worn with other trends I avoided, like low-rise pants and velour sweats, but now we’re seeing them paired with more polished looks. At Chanel, belly chains were added to skirt suits, bikinis, and jeans. At Jacquemus, with a cropped cardigan a...

As an editor at Who What Wear, I typically spend a lot of time looking at new-in products. So every week, I will be updating this story with the pieces that have caught my eye and that really stand out. The spring collections are slowly starting to arrive in new-in sections, and this spring more than ever, I’m leaning towards classic, quality pieces that feel really elevated and special, but that you can wear for more low-key plans.  As several warehouses and stores shuttered over the past 12 months, the fashion industry faces huge challenges and strains that pose an inevitable threat to businesses. Many of us won’t be shopping in the same way right now, but even a like on Instagram or a message of support can provide a boost for these brands. I certainly don’t ...

If we’re being honest, getting dressed in anything but sweatpants last year wasn’t exactly the highest priority on our lists (much less putting on a pretty bra). But we’ve entered a brand-new year, and we can’t think of a more simple resolution than to lift your spirits every day than by slipping into clothing you love. From picking a 2021 trend to test out first to embracing low-effort outfit ideas, there are so many easy ways to find joy in dressing up again—even if it’s just worn on your living room sofa. And the easiest thing to embrace this year is a pretty bra.  Before you let any anti-bra sentiment steer you, let us attest to the fact that there’s power in this staple piece. A pretty bra can not only be styled as a bra top look or underneath your coziest work-from-home out...

It is rare these days for any brand to exist without a social media presence, but that’s exactly what Bottega Veneta decided to do in January. The luxury brand, which experienced a boom in popularity ever since Daniel Lee became creative director, removed its social media channels, including Facebook and, perhaps more importantly for the fashion crowd, Instagram. The important thing to note here is that Bottega is very much the brand du jour. Along with Kering’s other golden jewel, Gucci, Bottega is leading the way thanks to Lee’s minimalist aesthetic that appeals to those still mourning Phoebe Philo’s departure at Celine. What’s more, Bottega can easily boast having created some of the biggest It bags over the past couple of years.  But where d...

Jeans are a core piece in my wardrobe, so I’m always looking for new ways to style them for when I throw a pair on. Inspiration is always close at hand when looking to the fashion set, since denim seems to be a mainstay in their wardrobes as well. What always surprises me is how many fresh outfits with denim seem to pop up, no matter what the season. I guess that’s proof that fashion with jeans just stand the test of time, no matter what. If you tend to agree and are as big of a denim aficionado as I am, I’m bringing you some of my favourite new ways to style jeans at the moment. From accessories like baseball hats and ‘90s-inspired bags to cool layering pieces like ankle-grazing trench coats and structured bustier tops, there is plenty of fresh inspiration for you to peruse ahead. Yo...

If we’re being honest, getting dressed in anything but sweatpants last year wasn’t exactly the highest priority on our lists (much less putting on a pretty bra). But we’ve entered a brand-new year, and we can’t think of a more simple resolution than to lift your spirits every day than by slipping into clothing you love. From picking a 2021 trend to test out first to embracing low-effort outfit ideas, there are so many easy ways to find joy in dressing up again—even if it’s just worn on your living room sofa. And the easiest thing to embrace this year is a pretty bra.  Before you let any anti-bra sentiment steer you, let us attest to the fact that there’s power in this staple piece. A pretty bra can not only be styled as a bra top look or underneath your coziest work-from-home out...

Broadly speaking, clothes can be divided into two categories: ‘trend’ and ‘timeless‘. While it’s worth noting that not all timeless pieces are flawless investments and not all trends are throw-away, the fact remains that some styles just seem to remain consistent over the decades (think trench coats and white tees), while others are rooted in a particular place and time. However, every now and then, an item of clothing will bravely make a bid for the ‘timeless fashion’ accolade, and transition over to the other side. One item that has managed this shift? The shacket.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you ...