fashion-news

Hands up, who’s lost count of the number of films they’ve watched over the past 10 months? I’d be lying if I said I could even attempt to work it out, such is the amount of time I’ve spent in front of the TV. While puzzles lose their novelty after a while and you can only bake so much sourdough before you realise you could open up your own branch of Greggs, films never stop being fun. But being a fashion journalist, I’ve also spent a long time making a mental note of the outfits that I love the most that have appeared on-screen.  Fashion, or rather costume design, in film is vital to making a character stand out. Whether it’s a barely-there green satin dress that’s actually pivotal to a pair of lovers’ story or a pair of Chanel boot...

It’s fair to say the great British high street has been facing some turbulent times of late, and understandably so. But there is one brand that has bucked the trend and seems to have grown stronger over the course of the last few months. And right now, we can barely scroll through a handful of posts on Instagram without seeing one of our favourite follows wearing an incredibly chic item from Jigsaw. While Jigsaw’s grown-up wares have long been on our radar, its most recent collection is, as far as we’re concerned, one of the chicest we’ve seen from it. It’s a brand that comes into its own in the colder months, with coats so sublime they could easily cost four-figures, forever knitwear, and glossy-looking boots that always make our wish lists. Th...

Spring 2021’s fashion trends have been beckoning us since last September when the fashion week presentations were flooded with statement suits, dreamy dresses, and streamlined understated separates. Though it may be the early days of 2021, out sights are firmly set on the springtime horizon. We understand that there might not be much motivation to dress up since you’ll likely be at home, but the spring looks below look just as good inside as they do outside. We’re determined to find a way to start wearing spring-ready looks now—even if that means just adding a few bright colours to our outfits here and there. This year is still all about easy-to-wear dresses, but co-ords (particularly the knitted variety) and skirts have also risen their way to the top...

Over the last few years, there’s one print trend I’ve remained entirely faithful to, almost to the point of obsession. I’m talking about gingham. I have more gingham dresses than I can count, and even my favourite bikini (oh, how I miss thee) features the wholesome cottagecore print. However, I consider it to predominately be a warm-weather print, best suited to breezy fabrications and billowing silhouettes, which means that gingham is absent from my outfit rotation right now. Ordinarily, this would make me sad and leave me pining for the lighter days of spring, but this year, there’s a fresh microtrend that loans itself better to the winter months and that has me completely distracted. I’m talking about checkerboard prints—no, they’re not...

Are we only two weeks into 2021? It’s already been quite a lot, hasn’t it? There’s nothing like a global pandemic paired with the bleakness of January to really make you want to lie down in bed and watch reruns of New Girl. Comfort and being comforted have never been more popular. Sales of beauty products, homewares, and pyjamas have increased dramatically over the past year, and according to Lyst, Nike’s jogging bottoms and Birkenstock‘s Arizona sandals have been two of the most popular products worldwide, both of which fall under the comfortable-clothing category. While we saw the impact of the pandemic on our shopping habits in 2020, this year, we’re seeing fashion collections pivoting towards more comfortable and soothing pieces in the...

“I don’t buy trousers from Zara, as they never fit me! I’m a size 12, and unless they’re stretchy or feature an elastic waistband, it’s a no-go. Although I love the styles on offer, even the size L doesn’t seem to work for me, so rather than make myself feel fed-up, I’ve just stopped even trying them on. Instead, I always opt for skirts and dresses, especially those that are fitted at the waist but fuller on the bottom. That kind of silhouette seems to fit my hourglass figure far better when it comes to this store.” You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help gi...

Who What Wear Spotlight was born when our co-founder Katherine Power had the idea to use some of our ad inventory to support small fashion and beauty businesses that have been impacted by COVID-19. As part of this global effort, every month the UK site will each turn the spotlight on a small brand we love in our market. On WWW UK the chosen brand will receive a complimentary exposure package featuring the company, including an editorial story on WhoWhatWear.co.uk, social promotion and ads on the site leading to the content.  With these efforts, we are extending a hand to the fashion-and-beauty community, using our ad inventory for good, and directing our global audience of 16+ million shoppers worldwide (and 2.3 million shoppers on Whowhatwear.co.uk) to the brands that ...

There’s no denying that H&M, especially right now, knows what it’s doing. It caters to a lot of people and to varying tastes but still manages to somehow consistently nail it. If you don’t believe me, then allow me to point you in the direction of the fact that its puff-sleeve dress from last summer was one of the most in-demand products of the year, according to Lyst. While this might not be news to many of you, the H&M Group owns a lot of other clothing brands that are just as good as its original. COS, & Other Stories, Weekday, Monki, and Arket make up the impressive collection, all of which come with their own distinctive styles.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It be...

As a fashion editor, it’s a part of the job description to be able to spot emerging trends. We spend much of our time looking to runway shows, designer collections, celebrity events and of course, social media to be able to recognise of-the-moment styles and outfit formulas. However, with lockdowns imposed across the country, understanding the trends of the moment has become less about what celebs are wearing on the red carpet, and much more about what Britons choosing to sport during their daily walks and supermarket runs. And, as every editor on our team agrees, this time around there is certainly a ‘lockdown uniform’ that has come into play.  Whether it be at local parks or outside coffee shops, over the last few weeks, I have spotted so many women ...

Some people dream about the perfect wedding dress. As for me, I used to dream about owning the perfect trench coat—namely one of Burberry’s iconic designs. Don’t get me wrong: I did love my actual wedding dress, but honestly, I’ve not looked at it in six years since I wore it. My trench coat, which I bought from Vestiare Collective a year after I got married, however, has been worn countless times (and I always get compliments on it). In fact, I wore it when I interviewed for my role at Who What Wear, and it was given an approving comment. (I’m still convinced it helped me get the job.) The reason it’s such a great investment is that it goes with everything in my wardrobe. Plus, they never change—they’re almost identical to when they were created 100 years ago. Which makes sense: It wasn’t...

Whether you’re looking to buy some of the biggest trends of the moment or want to get an early start wearing the ones we’re predicting will be huge in 2021, I’ve got you covered. I hunted for the best pieces to add to your basket right now—plus, they’re all affordable finds that ring in for under £100. These are popping up all over Instagram and I have a strong suspicion they’ll be selling out in the foreseeable, so you’ll want to act quickly before they do. Ahead, I’m highlighting some of the cool fashion trends I can’t get enough of. Yep, you’ll find everything from chunky loafers and ripped jeans that are trending right now to second-skin tops and and bubblegum pink that will be defining trends for the year ahead. Plus, some cosy finds you’ll want to live in. Here, shop the affordable t...

A year with as fresh a start as this one calls for new names to add to your fashion radar. Allow me! As we embark on a new year with the hope of not only getting dressed again, but getting really dressed up, there is nothing better than adding a meaningful wardrobe addition to your collection. And when I say meaningful, I mean an independent brand or designer.   2020 made one thing clear for me: support small designers as much as possible. This is something I have always felt and could wax poetic about forever, but the impact of shopping small (but mighty) now feels far greater in light of the events of the last year. Not only is it a more sustainable way to shop, but to me there is nothing better than wearing something when you know who made yo...