fashion-news

Oh, the Boxing Day sales. We love them and hate them in equal measure, but we’re here to tell you that offers are starting to creep in and are looking pretty damn good. You’ll have to be quick to get those first wardrobe gems, but don’t worry, we can help tell you which direction to head in. With discounts of up to 70% off select items, it’s the time of the year you can pick up designer pieces at a fraction of the original price tag. Where to start? This is where we step in to help create a clear edit via our gallery detailing the best reductions from the likes of Net-a-Porter, Selfridges, H&M and many more. You’ll find nothing but the best buys here. As always with sales shopping, we recommend you buy items with longevity in mind,...

Here at Who What Wear, we don’t subscribe nor even remotely entertain the notion that younger is better. Sure, we might search for skincare that ensures our complexions look their best but, as far as we see it, ageing is a privilege, something to be celebrated, and does not define you or how you live your life.  Which brings us to our intended topic: Clothes. We’re of the opinion that, regardless of your age, if you like something, and it makes you feel good, then you should wear it. No questions asked. As for not being able to wear specific trends because of your age? That’s a myth. Any worthwhile fashion movement can be tailored to suit anyone; if it can’t, then it’s not a “trend” we’d share with you. Instead, when we conside...

Oh, the Boxing Day sales. We love them and hate them in equal measure, but we’re here to tell you that offers are starting to creep in and are looking pretty damn good. You’ll have to be quick to get those first wardrobe gems, but don’t worry, we can help tell you which direction to head in. With discounts of up to 70% off select items, it’s the time of the year you can pick up designer pieces at a fraction of the original price tag. Where to start? This is where we step in to help create a clear edit via our gallery detailing the best reductions from the likes of Net-a-Porter, Selfridges, H&M and many more. You’ll find nothing but the best buys here. As always with sales shopping, we recommend you buy items with longevity in mind,...

As someone who, prior to 2020, seldom wore anything but dresses, the last year has proved a struggle. I invested in my first pair of non-gym leggings, which I took to wearing like a second skin. Then there are jumpers—I think I now own more wool than a flock of sheep combined. Still, I long for the moment where dresses—the fancier the better—are called for. An idea I seem to share with every designer out there.  It’s always around this time that Who What Wear brings you its annual dress trends round-up; a certified edit of the most noteworthy frock looks for the year ahead. And while occasionwear had no place in our wardrobes in 2020, a host of our favourite brands—both high-end and high street–have concentrated their efforts on creating breathtaking dresses, just in t...

And if you want more pointers, we have an insider who gave us some valuable tips on how to shop the Zara sale in the UK so expertly that you’ll be guaranteed to get there first (and find the pieces you’ve been eyeing up all season).  Our intel is that you should go for the things that’ll be the most popular first. So opt for the higher-priced goods that will sell out quickly (e.g., cashmere, handbags, shoes and coats). “Other pieces like shirts are likely to still be around for the second markdown,” recommends our insider. Also remember to research trends before buying for the upcoming season so you can see what will last. “Customers will always ask, ‘Will you be getting more stuff like this?’ Honestly, the staff will have no i...

We’ve still got much of winter to go, and Zara has just made seeing out the next few months feel like a fun sartorial challenge other than a slow crawl to the start of spring. Like many other affordable brands, the 90s is still reigning supreme right now, across just about every product category. Instead of trudging up long-buried, cringe-worthy outfit flashbacks from our youth, Zara’s taken the best of the decade and turned it into a very chic 2021 capsule. The colour palette remains mostly muted, and the silhouettes simple. Still, these pieces are anything but boring. So keep scrolling to see the best Zara buys for 2021, and shop them before they inevitably sell out. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating shou...

Whether you’re looking to buy some of the biggest trends of the moment or want to get an early start wearing the ones we’re predicting will be huge in 2021, I’ve got you covered. I hunted for the best pieces to add to your basket right now—plus, they’re all affordable finds that ring in for under £100. These are popping up all over Instagram and I have a strong suspicion they’ll be selling out in the foreseeable, so you’ll want to act quickly before they do. Ahead, I’m highlighting some of the cool fashion trends I can’t get enough of. Yep, you’ll find everything from chunky loafers and ripped jeans that are trending right now to second-skin tops and and bubblegum pink that will be defining trends for the year ahead. Plus, some cosy finds you’ll want to live in. Here, shop the affordable t...

Instead, a hack all editors use is to scout the websites of our favourite brands before the sales even begin, identifying the pieces we’d love to own ahead of time. Then, should we find they’re discounted when the sale starts, we know we’re not spending for the sheer sake of it. So, the big question is, which are the best brands to shop on sale? You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.

Below, I’ve assembled an edit of the best high-street knitwear I’ve come across this season. When I began my search, I was open-minded, but after spending several hours scrolling, I’ve concluded that the most impressive knitwear comes from one of three stores: & Other Stories, Arket, or Zara.  From Zara’s playful take on embroidery to & Other Stories’s focus on collars, all the way to Arket’s take on polished minimalism, scroll below to see the very best knitwear from the three affordable shopping hotspots.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn reward...

While I talk about fashion on the regular and share snaps of what I’m wearing, travel is another big personal interest that demands most of my other attention. For as long as I can remember, I’ve had a fascination with travel—a passion that I attribute in part to my Sagittarius inclinations. Even though my travel plans have been put on hold this year, there’s no denying the impact all of my past travels have had on me. Notably, the cities I’ve lived in. Over the years, I’ve spent as much time as I’ve been able to exploring new places and moving to new cities, which is why I’ve lived in NYC, Paris, and L.A. during my adult life. Each city is known for fashion in its own way, but it’s clear that there’s a distinct take on style in each place. Living in each of the cities, I picked...

As 2020 draws to a close, there is much to reflect upon. In what has been the most unpredictable—and dare I say “unprecedented” year—the last 12 months did not play out in a way any of us expected. And although there have been many challenges along the way, this year has also created a few very worthy success stories, particularly when it comes to the fashion industry.  From an increased focus on sustainable fashion to a heightened emphasis on supporting local independent labels, 2020 has certainly changed the way we perceive and purchase fashion. And of course, as in any year, our friends at Lyst have managed to collate all the analytics around exactly which brands people were investing in (and searching for) this year.  Having released their much-anticipat...

If you feel like you’re seeing chessboard motifs much more than usual at the moment, you wouldn’t be the only one. From the Netflix series The Queen’s Gambit, which centred entirely on the board game and just so happened to be one of the year’s most-watched television shows, to the pattern which seem to be popping up all over social media, it seems both chess and checked prints are having a moment.  When it comes to the latter, there is one ubiquitous fashion buy that is at the heart of the trend: Stand Studio’s check coat. Practically omnipresent across Instagram, we’ve seen Stand Studio’s Nino faux fur coat on more influencers than we can count. The black and white iteration has been worn by Camille Charriere, while the beige and b...