fashion-news

Thanks to my power-hungry nature (a true Capricorn to the end) I’d love to say that fashion editors are the most powerful people in the industry. But that’s very much not the case. There is a group of people that has a bigger influence over how we shop: Fashion buyers. Those who specialise in this role, especially for luxury retailers, spend a lot of time behind the scenes working out just what the public want to spend their money on. They have impeccable taste and understand just what it is about a certain designer, collection, It bag or pair of shoes that will make shoppers part with their cash. It means then that I always want to know what buyers are after when shopping the new season as it’s a good indication of what is likely to be incredibly popular in a c...

And if you want more pointers, we have an insider who gave us some valuable tips on how to shop the Zara sale in the UK so expertly that you’ll be guaranteed to get there first (and find the pieces you’ve been eyeing up all season).  Our intel is that you should go for the things that’ll be the most popular first. So opt for the higher-priced goods that will sell out quickly (e.g., cashmere, handbags, shoes and coats). “Other pieces like shirts are likely to still be around for the second markdown,” recommends our insider. Also remember to research trends before buying for the upcoming season so you can see what will last. “Customers will always ask, ‘Will you be getting more stuff like this?’ Honestly, the staff will have no i...

There are few things I love more than scrolling through Instagram, spotting a chic outfit on a stylish woman and then realising the look is actually affordable. Whether it be high-street, vintage or from an independent brand, there’s something so satisfying about knowing an outfit looks luxe and expensive, yet is totally within reach.  This phenomenon has happened to me a few times recently, only to discover the outfits in question were from Mango. From check blazers to leather trousers and of course, an abundance of sleek tailored coats, Mango truly excels in quality designs that look much more expensive than they are. And between Sylvie Mus, Marianne of Smyth Sisters and Yoyo Cao, so many of the chic women I follow also tend to agree.  Whether you’re on th...

Oh boy has 2020 been the year we’ve all done a lot of thinking. There’s nothing quite like a pandemic to really make you reassess a few things. Some of us embraced a simpler way of life, curtailed our shopping habits, and left our fancy dresses to languish in the back of our wardrobes, and decided that therapy came in the form of baking banana bread while watching the latest most-talked-about show on Netflix. There’s also nothing like a pandemic to make you feel a little nostalgic. Fashion has a tendency to look backwards and draw from previous decades’ styles and this year has drawn me towards various older trends from the ’60s to the ’70s and up to the ’90s. Data from places such as Vestiaire Collective and Depop proved that older trend...

It’s no secret that I’m a self-confessed vintage-fashion fiend. Give me a sunny Saturday afternoon, a takeaway coffee, and a high street dotted with charity shops, and I’ll happily wile away the hours rummaging through those densely packed rails. Well, when we’re not in lockdown anyway. It’s all about the thrill of the chase and the unique buzz that comes from spotting something special which is laden with its own unique history. If I’m honest, when I first started out second-hand hunting as a teenager, my main motivations were budget and creativity. It’s only been in the last few years that I’ve come to appreciate the environmental benefits of buying vintage (not that I needed more reaso...

If there’s one thing you should know about me, it’s that I love to dance. Now, this doesn’t necessarily mean I’m actually any good at it, but somehow my inhibitions melt away and are swiftly replaced with what I can only describe as instinct as I sashay, spin and side-step my way into the early hours. I’ve danced in seedy bars. I’ve even danced on bars (don’t be fooled—it looked nothing like Coyote Ugly). One time, I even danced at an industry party with Alexa Chung, who seemed to be in awe of my rhythm (or perhaps, my lack thereof). It’s not clear, as we didn’t speak afterwards.  The point of my story is that I’ve danced enough to know that wearing constricting clothes only hinders my movement. And although nights out might ...

This year has been like no other before it and I predict 2021 will be similar. The pandemic has impacted so many parts of our lives, including our wardrobes. It has proven that clothes aren’t just clothes—with a seismic shift in how we live, a change has also come with how we get dressed. This shakeup to our wardrobes has been the most acute for those of us who transitioned from offices to working from home permanently. Out went smart suits and in came knitted co-ords and trackies. Tie-dye became the print du jour and a pair of shearling-lined Birkenstocks became the ultimate status symbol (one of the most popular shoes of 2020, according to Lyst). Heels? We don’t know her. Brands such as Nike grew thanks to an increase in demand for athleisure items, despit...

Here at Who What Wear UK, we want to take all the stress out of shopping, and to help us do just that, we take it upon ourselves to file through any and every new-in section to bring you an edit of the very best pieces. Not only does this save you copious amounts of scrolling time, but it’ll also make it easy for you to identify the items you’re drawn time after time. Honing your style is the biggest time-saver, after all.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.

If it’s easy and elevated outfit ideas you’re looking for, Susie Wright always has options. With decades of fashion experience under her belt, the 55-year-old stylist and former Nordstrom buyer certainly knows her stuff. While the year you were born should have absolutely nothing do with your sartorial choices, her more seasoned perspective is often of interest for women of all ages. And with many of us on a perpetual quest for the perfect outfit, we thought her insight into the specific items she has found to create them would be of great benefit to us all. Of course, everyone’s version of the perfect outfit varies based on personal style, but to Wright, it’s the key items below that help craft her ideal ensembles, especially when they’re mixed w...

I love Christmas. There, I said it. I really, really love Christmas. And it’s not because of the presents, or the tree or the incessant carols that play on repeat in every single department store throughout the whole month of December. I love Christmas because it is one of the few times a year that my entire family gets to spend the day together. There’s something particularly wholesome about the traditions a family develops over the years throughout Christmas time. Those unspoken rules that everyone abides by simply because they have done so in years past. In my family, we have two unchanging Christmas traditions. The first is that we always, always watch Love Actually on Christmas Eve (and generally break out into song when All I Want For Christmas plays during the school recital sc...

The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. In fact, we have WhatsApp groups and Slack channels dedicated to these affordably priced power pieces, and we want to update you on them as soon as possible (aka after we’ve bought our faves). Our skills are so attuned that more often than not, we’ll have an inkling about a certain piece before it has hit the big time. Sometimes, you’ll find a flurry of brand-specific action due to a paid activation or natural desire to wear a parti...

Ah, jeans and a nice top. Where would we be without this classic fashion combination? Usually our go-to for festive drinks and easy ‘out-out’ ensembles, it’s certainly served us well over the years, but this year it has taken on an even greater significance as we find ourselves on the lookout for low-effort, sofa-appropriate (and dare I say Zoom-ready) party looks. When heels and form-fitting frocks are the last thing we want to be wearing after months of comfy loungewear, a nice-top-and-jeans is the perfect way to dress up with minimal effort and maximum impact.  Luckily, our favourite influencers have provided us with more than enough inspiration in this department, with a plethora of top options—from sequins to sheer organza—crop...