fashion-news

If there’s one brand that has been inescapable over the past few years it’s been Gucci. Since 2015, under the creative direction of Alessandro Michele, the brand has become one of the hottest fashion houses around. Thanks to Alessandro’s exciting and fresh vision countless other designers and high street brands have followed the “edgy grandma from the ’70s” trend. But the real crux of the fashion house’s success lies in its accessibility. While some opt to wear the brand sunglasses-to-platforms, others can easily dip their toe in with a bag or a pair of shoes. But one of the easiest ways to get the Gucci look? Wear one of the now-iconic double G belts. You Deserve to Make Money Even When you are looking for Dates Onlin...

This December will be like no other we’ve experienced, that’s for sure. With our days and regular activities dictated by ever-changing rules and regulations—where you can go and with whom, for how long you can stay and what you’re actually allowed to do during that time—it’s easy to write fashion off as too frivolous to mention. However, if the past year has taught us anything it’s that the little things do make a difference, and our growing list of small-but-mighty actions can include reveling in getting dressed. This doesn’t mean you have to own something new and get that fast fix in order to feel buoyant—I promise that even the most cursory and purposeful dive into one’s own wardrobe can hit a creative not...

And if you want more pointers, we have an insider who gave us some valuable tips on how to shop the Zara sale in the UK so expertly that you’ll be guaranteed to get there first (and find the pieces you’ve been eyeing up all season).  Our intel is that you should go for the things that’ll be the most popular first. So opt for the higher-priced goods that will sell out quickly (e.g., cashmere, handbags, shoes and coats). “Other pieces like shirts are likely to still be around for the second markdown,” recommends our insider. Also remember to research trends before buying for the upcoming season so you can see what will last. “Customers will always ask, ‘Will you be getting more stuff like this?’ Honestly, the staff will have no i...

If you lived through the ’90s, the concept of a knitted vest might conjure up images of Chandler Bing sitting at Central Perk drinking an oversized coffee and making sarcastic comments amongst his friends. Though, fast-forward almost 30 years, and the once-stuffy clothing item now carries some very different connotations.  As the cool-girl item of choice for editors and influencers, knitted vests have been given a decidedly fashionable makeover of late. The item was seen on the runways of Dior, Prada and Lacoste during the A/W 20 runway shows and has appeared in collections by buzzy brands including Ganni. From oversize cable-knit styles to patterned iterations with contrast colour trim, these are certainly not the same sweater vests you might remember from the &#...

What’s been said about French style that hasn’t been said before? Well, not much, really. Our Gallic neighbours, especially in the capital city, are exceptional dressers. They just know style. It’s as if they are born with it. Their innate understanding of what looks chic is unmatched, and while I know it can seem a little tiresome that we bang on about French fashion, we have a good reason: it never goes out of style.  Today’s history lesson on la mode a la Francaise is the loose-fitting shirt. Thanks to French fashion designerJacquemus’s Bahia tie-front shirts, I’ve been re-thinking the huge-collar trend and thinking about opting for this classic look as worn by French women for years.  Jeanne Damas wearing a white shirt during Paris fashion week. From women such as Jeanne Damas, as well...

While the summer was all about going on lots of walks, maybe a picnic or two and wearing your best Little Women era prairie dresses, the cold weather has arrived and the season of cottagecore has (sadly) come to its end. But don’t fret, because there’s a new style aesthetic to take its place, cabincore. It’s exactly what it sounds like, centring on the idea of keeping cosy during the autumn and winter seasons, bringing in the feeling of spending a weekend at the cabin. Think chunky-soled boots, toasty knits and lots of flannel, because there would be no cabincore without that. And just like we gave you a plethora of cottage outfits for the summer, we’ll be giving you a variety of outfit formulas perfect for when you’re feeling like braving the outdoors. What a...

The run up to Christmas this year is looking slightly different to how it normally would. We’re forgoing packed office parties for festive Zoom drinks, family reunions for scaled down socialising and bustling pubs for a bottle of red in our front rooms. Something we’ve found helpful through all this change, is to focus on the simple pleasures in life. Whether that means treating yourself to that great smelling candle you’ve wanted for a while, indulging in a fresh loungewear set, or even finding the perfect gift for a loved one you’re missing.  For any and all of these little luxuries, John Lewis & Partners is the one place we’re heading to right now. We all know how great the high street retailer is at nailing those festive ads, but it’s their thoughtful selection of perfect pic...

I don’t know about you, but interiors are all I can think about right now. It’s unsurprising, really, considering we’re all spending a lot more time at home so we’re all keen to improve our surroundings. Sales of candles, furniture and DIY goods have gone up in the past year, especially since the beginning of lockdown in March.  Like most people, I can find interiors a little overwhelming. Yes, it’s highly personal but I always find looking at other people’s tastes and homes incredibly useful for honing my own living space. So, I did what we love to do at Who What Wear: I decided to ask some of the people I follow on Instagram about what’s on their dream interiors wish lists. All of the five women I spoke to have different tastes when it comes to t...

The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. In fact, we have WhatsApp groups and Slack channels dedicated to these affordably priced power pieces, and we want to update you on them as soon as possible (aka after we’ve bought our faves). Our skills are so attuned that more often than not, we’ll have an inkling about a certain piece before it has hit the big time. Sometimes, you’ll find a flurry of brand-specific action due to a paid activation or natural desire to wear a particular thing or ...

If there’s one item I’m living in right now, it’s unquestionably sweaters. Chic and cosy for the crisp cold-weather season, I’ve been styling mine with everything from joggers to jeans, slip skirts to pyjama bottoms—they never fail to add a comfy and cool touch to my ensembles. As fashion market editor, I certainly do my fair share of testing, trying, and buying a myriad of sweater brands—from luxury designer knits to fast-fashion finds, and smaller independent brands—I’ve come to learn a thing or two about what brands are worthy of your pocket. So if you happen to be on the hunt for a new sweater this season, below I’m sharing some of my favourite go-to brands I reach for time and time again—whether it’s for their value, quality, or beautiful silhouettes—these deserve a place in you...

Who What Wear Curates is a new franchise that sees Who What Wear’s shopping editor, Joy Montgomery, join forces with some of the industry’s coolest vintage brands to show you that secondhand does not have to mean second best. This series will give you exclusive previews of sell-out pre-loved drops before they are open to the public, and Joy will be hand-selecting her favourite pieces and showing you how to wear them for the season ahead. Prepare to get clicking because they won’t stick around for long. As a lifelong secondhand shopper, I am all too aware of the elitism and inaccessibility that the vintage industry can sometimes fall prey to. While it’s great that vintage is gaining momentum and getting the recognition it deserves, there’s a risk that it become...

Jogging bottoms have long been considered, for the lack of a better word, scruffy. But of course, 2020 has meant track pants have had a banner year, thanks to plenty of us working from home and in need of comforting pieces to wear. The good news is that some of our favourite dressers have been championing the athleisure look for some time now, with genuinely chic ideas on how to wear the humble jogger. I’ve spent some time working out their formulas and there seems to be a common denominator: They’ve all opted for classic or neutral tones. Think black, navy, camel, cream and grey. A well-chosen coat and cool footwear also go a long way to making the humble jogger look impossibly refined, as does a gold chain necklace. Keep scrolling to see how to wear jogging bottoms like ...