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So Many People Have Asked Me About Stylish Face Masks—Here’s Where I’d Buy Them

If there’s one item of clothing that sums up 2020, it has to be, without a doubt, the face mask. As we’re now in lockdown 2.0, keeping our faces covered is more important than ever to help protect others around us. According to Gov.uk, a face covering is all that’s required, provided that it is secure on the face and covers the mouth and nose, which means a scarf can work as well as an actual mask. There is a list of places where it’s also mandatory to wear one, including public transport, taxis, shops, post offices, and public places in general. However, it’s worth noting that the rules are different in England, Northern Ireland, Scotland, and Wales. (You can find out more information here.) You Deserve to Make Money Even When you are looking for Dates O...

From Coats to Knits, We Want Basically Everything in This New High Street Drop

We don’t know about you but when shopping for autumn/winter 20 we’ve been trying to find pieces that we can enjoy now— that bring a little brightness to our days, but also, in part because most of our current time is spent inside, pieces that go beyond this season. We want pieces that will work into spring and the years to come as well. That means investing in both classic, quality staples, and joyful pieces we genuinely love, and will wear again and again. Categories we’re loving right now (and we know you are too, thanks to our data on what you’re reading about, and shopping through Who What Wear) include outerwear, loungewear, autumn classics like knitwear, and dresses, of course. We also predict that we’re about to see a rise in sales of sparkles, if only for their mood-boosting proper...

If You’re Over Leggings, Work From Home in Style With These 7 Looks

The world is a weird place right now. There are no two ways about it. Many of us are spending more time at home than ever before and the future feels very uncertain. Though, as a writer in The Atlantic so eloquently put it, “The most isolating thing most of us has ever done is, ironically, almost surely the most collective experience we’ve ever had in our lifetimes.” Essentially, to steal a line from High School Musical, we’re all in this together, and if staying home is what it’s going to take during sort-of Lockdown 2.0, at least, we can remain connected digitally through the wonder that is social media. You’ve asked us to create more content around at-home outfits, and when it comes to staying indoors, many of our favourites adhere to the mindset that...

13 Loungewear Sets I’d Love to Wear This Winter

What’s the difference between a tracksuit and a loungewear set? Well, precious little, to be honest. My opinion, however, after a short analysis of available loungewear, is that there are a couple of differentiating features. Firstly, loungewear is never something you’d work out in. Secondly, it’s generally more luxe. Okay, you might find that hoodies are a consistent feature across both, but with loungewear, they nearly always come in expensive fabrics such as cashmere or wool. Finally, while tracksuits are often on the bolder side of the rainbow, with loungewear, I prefer to stick to muted palettes. Give me a beige, cream, or grey, and if you prefer something a little sharper, opt for navy or black. Right now, there are plenty of chic loungewear piec...

This Is the New Collar Microtrend I Love and Think You Will Too

If there’s anything I know about 2020, it’s that we’ve been obsessed with nostalgia. You could argue that it’s our way of trying to escape the year, but when it comes to the fashion world, previous trends have always influenced current collections. And what could be better and more apt than embracing the ’70s-collar trend? It’s the easiest way to add a bit of punch to your outfit when getting dressed right now can feel a little repetitive. The runways that showed this trend included, of course, Bottega Veneta and Celine. Gucci, never one to shy away from a bold colour or vintage-inspired look, also had models wearing pink metallic shirts featuring that distinctive Saturday Night Fever collar. The beauty of this trend is that it’s ver...

What to Wear to Increase Productivity While Working From Home

Well, here we are. Back in a sort-of lockdown. No doubt the temptation to stay in your pyjamas all day is rife, as is the desire to wear slippers non-stop and only actually style your hair for those endless Zoom calls. In moments like this, there is high chance productivity will start to wane, so we thought it would be best to consult a few experts and tap into the knowledge of women who have been working from home long before it was government-mandated. Whether they be freelancers or small business owners the women below have a wealth of understanding about what it means to be productive in a home environment and unsurprisingly, for many of them, it all starts with the way in which they get dressed in the morning. Keep scrolling for inspiration… You Deserve to Make Money E...

I Just Looked Through Thousands of Dresses, and These 25 Wowed Me

If there’s one thing I know about Who What Wear readers, it’s that you all love dresses. While we might not have as many opportunities to wear frocks to parties, dinners, pubs, and clubs, especially with the festive season coming up, don’t let that put you off wearing something that you love. In a nutshell, wear that dress that you’ve had your eye on because it’ll make you feel great. To help, I decided to look through literally thousands of dresses online and find the best party dresses I could for Christmas 2020. There are a few rules I often stick to for dressing during the festive period. Firstly, I like to pick something I’ll wear over and over so it doesn’t go to the big festive wardrobe in the sky. Sequins are fine so long as you remember yo...

19 Coats From COS That Will Elevate Your Winter Dressing Game

The country might be facing another month of lockdown, but that hasn’t stopped us partaking in our annual tradition of bringing our winter coats out of hibernation and getting them ready to face the elements. If, like us, you’ve realised that there are a few holes in your coat capsule, worry not because we’re here to help. Whether you’re a puffer fanatic, leather-lover or have a soft spot for a teddy bear coat, COS has so much to offer in the outerwear department this season.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chattin...

This New High-Street Drop Makes Our Whole Wardrobe Feel More Premium

In the last few years, and this one in particular, it has become more than apparent that what we want from our wardrobes has changed slightly. Most would argue for the better in that we seem to be moving away from fleeting trends and toward pieces that carry longevity—purchases we can enjoy wearing time and again. With ultra-luxe designers like Bottega Veneta and The Row unable to keep camel coats and crisp white shirts in stock, it’s clear the demand is there for quality investment pieces that elevate our wardrobes. For the average person, however, finding that sweet spot of quality, design and affordable price tag can long be searched for. Although those tickboxes are often associated with the luxury market, it is possible to find premium, long-lasting pieces on the high street—you just ...

This Brand Has Just Dropped the Feel-Good Collection We All Need Right Now

We may not be going out much right now, but fashion still has an important role to play in our day to day lives. One thing we learnt from spending months inside is that what we choose to put on in the morning can have a huge effect on our outlook on the day ahead. Sweater sets and workout leggings were a revelation to begin with (and, of course, still a great fallback for those days when comfort is key), but after a while we found joy in turning back to dressing up to make us feel good. That means anything from adding a jazzy top to leggings to provide an injection of productivity for a long day of Zoom meetings, or even changing into a sparkly dress to enjoy a night in front of Strictly.  Right now, then, as we head into what feels like it might be a rather long winter, turning ...

Our Epic Guide to the Best Christmas Gifts for Women, Whatever Your Budget

Although some may feel like it’s too early to start thinking about Christmas shopping, we feel it’s only right to remind you that, for many, there’s potentially only one more payday between now and December 25. So it makes sense to start thinking about it now—not only to spare you the stress that comes with leaving it to the last minute but also to ensure that your money goes as far as you need it to over the next couple of months. That’s where we come in. We donned our (chic) elf outfits, and in an attempt to make this endeavour easier on your part, we’ve assembled the very best Christmas gifts for her in one place, all of which we’ve neatly categorised by budget. For the women in your life—who can often be tricky to shop for—we’ve found a pr...

I’m a Fashion Editor—Here Are the Autumn Basics I Get the Most Compliments On

I’m always the most inspired to get dressed when a new season rolls around. Yep, it means that many of the trends I’ve been eyeing from the runways are finally starting to drop and I can start mixing them into my personal wardrobe. And that’s exactly what I’m doing this autumn. While I would normally be snapping up more statement-making pieces, I’ve been interpreting the trends by restyling many of the basics sitting in my wardrobe and adding in a few fresh finds for the new season. One thing I can guarantee—all of the pieces ahead earn major compliments every time I wear them. From the Instagram-inspired way I’m styling a sweatsuit to the comfortable jeans I can’t stop wearing to the boot trend I won’t stop talking about, here, see how I’m wearing some of my favorite autumn fash...