fashion-news

The humble puffer coat has come a long way since its original outdoor sports iterations. Thanks to Drake, Balenciaga‘s A/W 16 collection, and our constant pursuit of comfort, we’re very much in the era of the fashionable puffer coat. And 2020 is going to see this item of clothing gain even more popularity since most of us will be going on more walks than ever before this winter. As these jackets tend to cover us completely (especially if you have one of those head-to-toe versions), they can leave you feeling like it’s pointless to wear anything exciting underneath. But that’s actually not the case. I had a look at how some of my favourite Instagrammers have been wearing theirs and found some genuinely fun and exciting outfits that will ...

And if you want more pointers, we have an insider who gave us some valuable tips on how to shop the Zara sale in the UK so expertly that you’ll be guaranteed to get there first (and find the pieces you’ve been eyeing up all season).  Our intel is that you should go for the things that’ll be the most popular first. So opt for the higher-priced goods that will sell out quickly (e.g., cashmere, handbags, shoes and coats). “Other pieces like shirts are likely to still be around for the second markdown,” recommends our insider. Also remember to research trends before buying for the upcoming season so you can see what will last. “Customers will always ask, ‘Will you be getting more stuff like this?’ Honestly, the staff will have no i...

I don’t know about you, but I’m really craving fun outfits right now. Okay, we might not have many places to wear the aforementioned looks, but if there’s one thing I know about 2020, it’s that we need to find joy anywhere we can, even if that means wearing an oversize coat or a colourful bag. If that sounds like something you’re looking for, I have good news: Stand Studio is here to inject a bit of excitement into your daily outfits. Predominantly, the label is known for creating oversize faux fur and shearling coats. But they’re not exactly run-of-the-mill. How they differ is that they come in bright colours and interesting patterns. From a black jacket lined with shearling in highlighter green to a head-to-toe chequered jacket in beige and brown, these are definitely going to make...

Was there ever a better year to invest in an It coat? If you’re unacquainted with the term, allow me to explain. Much like the It bag, it’s all about the wow factor, whether the fashion crowd is going nuts for it, and whether street style stars are wearing it. Despite the fact that street style hasn’t been the same this year, with many fashion weeks going digital, we’ve still managed to get our fashion detective hats on and find the coolest pieces of outerwear around right now. Below, you’ll find a list of 17 different coats we, and the rest of the fashion world, are loving right now. Some you won’t be surprised at—such as Saks Potts’s brightly coloured fur-lined coats that have been a hit for a few seasons and the latest q...

The humble puffer coat has come a long way since its original outdoor sports iterations. Thanks to Drake, Balenciaga‘s A/W 16 collection, and our constant pursuit of comfort, we’re very much in the era of the fashionable puffer coat. And 2020 is going to see this item of clothing gain even more popularity since the majority of our social lives will be taking place outside during the winter. As these jackets tend to cover us completely (especially if you have one of those head-to-toe versions), they can leave you feeling like it’s pointless to wear anything exciting underneath. But that’s actually not the case. I had a look at how some of my favourite Instagrammers have been wearing theirs and found some genuinely fun and exciting o...

There’s almost nothing we love more than a designer sale drop—especially when the edit is filled with time-tested high-end gems. In case you didn’t know, The Outnet‘s massive sale is here, and there’s up to 80% off. So, yes, it’s a particularly joyous day here at Who What Wear UK. We know from our inside sources that the majority of pieces in the discounted edit have such a low depth of stock that it’s common to only find one of each piece (that’s one of each piece, people). To help you find the best pieces first, we have combed through the lot to bring you the best of the bunch, with plenty of key pieces for the rest of 2020 and beyond. However, this clearance is arguably best for wardrobe staples. Highlights include&...

Synonymous with British style, it’s hard to deny the timelessness of a trench coat. In fact, I personally won’t consider myself a true Londoner until I own at least one iteration of the classic item. Whether paired with your gym gear for a weekend stroll or worn alongside knitted dresses and midi skirts for dressier occasions, the power of the trench coat is, of course, in its versatility.  Despite its utilitarian roots (the item was originally created as a part of an army officer’s uniform), over the years, trench coats have undergone several makeovers with various designers and brands reimagining and redesigning the item. Today, the trench is considered a true classic, which would be at home in everyone’s wardrobe regardless of age, personal style or gen...

The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. In fact, we have WhatsApp groups and Slack channels dedicated to these affordably priced power pieces, and we want to update you on them as soon as possible (aka after we’ve bought our faves). Our skills are so attuned that more often than not, we’ll have an inkling about a certain piece before it has hit the big time. Sometimes, you’ll find a flurry of brand-specific action due to a paid activation or natural desire to wear a parti...

Although Zara releases new pieces on an almost daily basis, it’s rare that they create an entirely new category, but today is an exception. That’s right, Zara makes lingerie now and all I can say is worth the wait. The collection (entitled The Female Gaze) of bras, underwear, pajamas, shapewear, nightgowns, and loungewear was clearly designed with comfort in mind, first and foremost. But each piece is undoubtedly beautiful and sensual, and since the pieces are constructed of high-quality materials like silk, alpaca, cotton, and wool, everything looks incredibly expensive (although most sets are under $100). In total, Zara’s initial lingerie launch includes a whopping 129 styles, and the neutral color options means that items can be mixed and ...

It’s a fair assumption that I’m a big fan of clothing, in general, working in fashion and all that. But even though my occupation involves looking at a lot of products every day, I still miss some real zingers. I am but one woman, after all. It’s why, then, that I find Instagram such a treasure trove for discovering new brands and new stylish people to follow for tricks, tips and ideas on how to get dressed. While dressing for the winter might look a little different this year (less sparkly dresses, more pretty face masks and puffer coats) that doesn’t mean we can’t find some fun in our wardrobes. And I don’t know about you but I’ve become stuck in a bit of a rut of late, rotating the same items every week.  This is why I turned to s...

Numerous designers and high-street brands have branched out into face masks, so you can now buy a printed Rixo or O Pioneers mask to match your midi dresses. Gap and Mango have plenty of reusable face masks, in gingham, polka-dot and animal prints. While if you want to support smaller British designers or independent brands during this time, the British Fashion Council has teamed up with Bags of Ethics to manufacture sustainable coverings from the designers Julien Macdonald, Rixo and Liam Hodges. Etsy is also a treasure trove of cute printed face masks, with dozens available for under £10.  Keep scrolling to see the face masks that have caught my eye.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins wi...