Long before we even knew the word ‘covid’, we were repeating the phrase “unprecedented times”, and our wardrobes turned into a Groundhog day of comfy-but-smart pieces, fashion was already looking towards a more classic, pared-back approach. Our spring/summer 2020 report revealed that one of the most in-demand pieces for that season was a blue The Row shirt. Then the autumn/winter 2020 runways confirmed it: this season is about the pieces you’ll be wearing forever and not just for a few months. In our trend report for this season, Elizabeth von der Goltz, global buying director at Net-a-Porter said that customers will be making more considered purchases with sustainability in min and that “our wardrobes will be more hardworking than ev...
H&M never holds back when it comes to its Studio Collection, and what a collection it is this season. While we probably all feel a little gloomy right now, this season’s Studio Collection is just the nostalgia fest we need. Heavily influenced by the ’70s, most notably David Bowie‘s style, this is a collection that’s ideal for party season—in whatever form that might take this year. It consists of classic suiting in bold colours such as emerald green and cyan blue. The over-the-top flounced organza blouses in David Bowie–inspired blue, pink, and black are set to be surefire crowd-pleasers. And then there are the (even) more overt party pieces such as a glittery maroon shirt and trousers combo and a blue sequin gown that has emphasised shoulders. Y...
In 2012, when I studied abroad at the University of Texas at Austin, I became somewhat obsessed with shopping secondhand. During the time that I probably should have spent in the library, my friends and I would trawl through the city’s unique thrift stores, tracking down and trying on the best items we could find. Whether it was a 1980s-style Christian Dior purple power suit complete with covered buttons and padded shoulders, or simply a floral cotton dress that looked like it belonged on the set of Dawson’s Creek, we were always elated with our diamond in the rough finds. While I am embarrassed to admit it, at the time my secondhand shopping habit had very little to do with sustainability or the environment and much more to do with budget and perc...
H&M never holds back when it comes to its Studio Collection—and what a collection it is this season. While we probably all feel a little gloomy right now, this season’s H&M Studio is just the nostalgia fest we need. Heavily influenced by the ’70s, and most notably David Bowie‘s style, this is a collection that’s ideal for party season—in whatever form that might take this year. It consists of classic suiting but in bold colours, such as an emerald green and a cyan blue. The over-the-top flounced organza blouses in a ‘David Bowie’ blue, pink, and black are set to be sure-fire crowd pleasers. And then there are the (even) more overt party pieces such as a glittery maroon shirt and trousers combo and a blue sequin gown that has emphasised ...
I make no excuses for loving French dressing. Although it’s not the cornerstone of my personal style (I definitely define myself as more British), I do love gleaning tips from les françaises I follow on Instagram. While they all have their own way of interpreting French style, it’s clear to me that they all have one thing in common: French women keep it simple. I can sometimes overcomplicate and overthink an outfit, so instead, I turned to these stylish women for some fashion tips and found five classic French outfits that I will wear all the time. Crucially, I wanted to prove that I could do these looks without having to buy anything new and, much to my smugness, I managed to achieve it. There’s a knitted dress as seen on Ellie Delphine of ...
This month, actor Michelle Keegan has once again teamed up with Very on a womenswear collection. Since partnering with the e-retailer back in 2017, the actor has launched both clothing and homeware, offering everything from sequins dresses to fringed lampshades. Her autumn/winter 2020 collection, which dropped on 14th Sept., marks the 22nd collection she’s worked on with the brand — a task Keegan takes very seriously. The Brassic star sees the range through from the initial sketches to the final product, with the designs inspired by pieces from her own wardrobe or by her personal style icons. When it comes to designing the pieces in the range, in a behind-the-scenes video for the collection Keegan explained how she “keeps thinking about how I’ll wear that when I’m o...
When you spend as much time looking at clothes as I do, you start to pick up on various, highly specific things. Whether it’s spotting an abstract print and instantly knowing which brand it belongs to or seeing the buckle of a shoe and being able to correctly identify its designer, there’s a certain encyclopaedic knowledge that comes with being a fashion editor. Recognising trends is simply a part of the job, and as everything takes place online these days, I often find myself making subconscious mental notes of the trends and popular items I see on Instagram. From Bottega Veneta’s fringe bag collection to JW Anderson’s instantly recognisable chunky chain accessories, the fashion set seems to be gravitating towards several st...
London Fashion Week, and fashion month, in general, is a strange one this season. While it’s a great privilege to run around to show after show, looking at beautiful garments and spotting A-lists on the front row (and maybe even sitting next to one), I really, really miss it. And especially the September one. It is exactly like being back at school—you see friends you haven’t seen in a while, you get to gossip and catch up and have a giggle. Yes, there are some ridiculous sights to see too, I won’t deny that, but it’s a moment in the calendar when we all get the chance to really celebrate the creativity of the fashion industry. We can take a step back and see how designers are interpreting our world right now and what they’re look...
In Carolyn Mair’s book, The Psychology of Fashion, she says, “in some cases, fashion precedes political change; at other times it follows it.” Thanks to the pandemic of 2020, we’re very much looking at the latter exception. Overnight, with very little warning, (let’s be honest—many of us were working from home and still are and during the height of true lockdown), we’ve all had to adjust our daily lives and routines. Our need for constricting garments and more formal attire was suddenly made completely obsolete. No more suits, no more jeans, and, in some cases, no more bras. While some might rejoice in the lack of the aforementioned, it’s also meant we have had little reason to dress up—no more sequin dresses for parties, no more wedding ...
For her autumn/winter 2020 collections for Adidas, designer Stella McCartney got a little help from her friend Lourdes Leon. The dancer and director (and daughter of Madonna, of course) not only stars in the campaign, but also helped cast the rest of the young activists who appear alongside her. She also choreographed and codirected the campaign images, shot just outside of New York City (before the pandemic) by Brooklyn-based director Anna Pollack. “Anna and I wanted to create something that was as close to ourselves as possible, doing it in a way that feels very authentic to the collection, our friend group and where we live in New York,” Lourdes said of the their location choice via press release. An advocate for environmental and feminist causes, when casting the models for...
Despite the abundance of blue skies that have graced London lately and the mid-20s temperatures we experienced earlier this week, knitwear season is just around the corner. Over the next fortnight, we’ll be swapping our summery blouses for autumnal knits and pulling our cosiest closet staples out from the back of our wardrobes once again. So which knit trends are Londoners most excited to embrace this autumn? We tapped eight of our favourite fashionable women—including Zeena Shah, Lauren Nicole Coppin, Emma Hoareau and more—to answer exactly that. Interestingly, in an almost unanimous answer, the overwhelming majority of responses included cardigans in some shape or form. Whether it be over-sized iterations, cardigan co-ord sets or intricate ...
We’ve cut through to the bigggest breakout coat trends as seen on the catwalks and shopped out the styles so that you can nail the look before everyone else. From quilted styles to camel coats, there are so many styles to choose from, and we guarantee you’ll find your new favourite. There’s no rule that one coat style alone provides nowness—the outerwear world is your oyster right now. So go forth and find the style that feels most suited to you, and be the source of many covetous glares. From leopard to faux fur, click through to shop the best coats for winter 2020. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and...