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And we’re not alone in championing the iconic coat. Year in and year out, the savviest street style stars continue to choose the classic coat in favour of other standout options, confirming that this universally adored item remains the ultimate investment piece. There are many brands that specialise in this particular breed of expensive-looking outerwear—Max Mara, for example, are known for their many iterations on the camel coat. Meanwhile, on the high street, we’ve noticed some labels are especially good at creating them on a smaller budget: & Other Stories has become a secret little go-to for us every time we’re looking to replenish our outerwear selection. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should b...

From Giambattista Valli to Johanna Ortiz, H&M has created quite the reputation for itself when it comes to buzzy designer collaborations.  Yesterday, the brand released its latest collab, this time teaming up with Italian label Giuliva Heritage to create a collection of timeless autumnal wardrobe staples. Made to be worn season after season, the collection features expert tailoring and ranges from wide-leg trousers to roll-neck knits, pleated skirts and satin dresses. Of course, it was only a matter of time before the style set embraced the designs, as we’ve already spotted Monikh Dale, Eni Ilori and Style Idealist Karina Marriot in the collection.  The range was also created with sustainability in mind, as elements of the designs...

From setting up alerts for the (old) Celine boots that I just can’t track down anywhere to sifting through some really fantastic designer vintage pieces, Vestiaire Collective not only holds a huge volume of authenticated stock, but it also knows how to make things smoother and faster for a busy girl. As there are so many pieces online that it’s a good idea to have some parameters of what you’re looking for. Even if it’s that you know you want a coat in a particular colour in a set size, setting filters will help you trawl through the product offering. I use it to pinpoint the items I missed out on the first time around, such as the aforementioned Celine boots. However, the site also has dresses, jewellery and outerwear. Because items are shot by sellers from their o...

Earlier this year, we saw the rise of a trend called cottagecore. It was an aesthetic which romanticised the simplicity of a country life, with Instagrammers carrying wicker baskets filled with flowers and baking homecooked meals amongst idyllic remote settings.  In conjunction with a global pandemic, this yearning for simpler days and a return to basics arrived at precisely the right time. This summer, however, it seems brands have taken this concept one step further. Prairie dresses have been replaced with landscape motifs which depict cloud-filled skies, roaming horses or sunrises over the horizon. It’s no longer about dressing like you belong in the countryside, now it’s about dressing to emulate it. We first noticed this niche trend when House Of Sunny released i...

When it comes to affordable high-street retailers, it’s hard to forgo H&M. The brand is known for its quality basics and trend-led items, which season after season manage to capture both the attention of influencers and fashion devotees all over the world. This autumn is no different, as the brand has recently released a collection of items that will seamlessly see you through the cooler weather. Between the expensive-looking wool-blend coats, off-the-moment statement-collared blouses and practical everyday knitwear, H&M’s autumn range contains all the hallmarks of a perfect season capsule, with the addition of some statement items thrown in for those occasions which require a little more thought.  You Deserve to Make Money Even When you are looking for D...

When new season trends arrive, often it can be difficult to know exactly which styles are worth investing in. You may be wondering which trends have been translated practically for the real world? Which will gain popularity amongst the fashion set? And which ones will stand the test of time, remaining relevant for seasons to come?  Thankfully, there are a few experts around who have knowledge in this exact area with the ability to predict precisely which trends we’re likely to see. Enter, Elizabeth von der Goltz, Net-a-Porter’s Global Buying Director. In an effort to understand the season ahead, Who What Wear Editor, Emma Spedding tapped Von der Goltz to find out exactly which products Net-a-Porter has bought into most heavily for Autumn/Winter 2020, an...

I’ll be the first to admit that I spend a lot of time on Instagram, especially during the pandemic. While I might have lost the plot to films and TV shows I’m “watching” thanks to endless scrolling, I have something to show for it: great outfit ideas. And in my line of work, that matters. As you might imagine, I see an endless array of outfit combinations, and while there are plenty that aren’t quite right, there are many that stop me in my tracks. Case in point: I’ve followed Amy Julliette Lefévre (who goes by the IG handle @lefevrediary) for a while, and a few weeks ago, I came across the perfect outfit—an oversize blazer, a white T-shirt, jeans and slouchy socks with classic white trainers. The look was pure 2020: modern but ...

While I personally love to savour every last minute of summer, it has come time to accept that autumn is just around the corner. And although I am not particularly enthused about the idea of cooler weather, I have to admit I am quite excited by the prospect of trying all of the season’s new trends.  When it comes to dresses there are a few themes we are already starting to see come through for autumn, whether it be thanks to the A/W20 runways or outfits we’ve spotted on social media. Statement collars and colourful checks are among two of the most popular looks we are already seeing, with brands including Ganni, Baum und Pferdgarten and Stine Goya partaking in the trends. Slim-fitting knitted dresses are also quite prominent this season, which can be traced back to Ja...

I don’t have a fashion crystal ball, sadly, so I can’t tell you what the state of the world will be come a few weeks time. But, you know what I can tell you? In little under a month, we’re going to be in autumn and that, my friends, is what I like to call midi dress time. For starters, it’s the best length whatever your height. It’s also great for the slightly warmer autumn days, but also a great option for cooler months too. What I’m saying is, and there’s no fighting me on this, the midi dress reigns supreme. Hands down, it’s also the best frock to wear with boots. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn ...

As autumn collections start to trickle into stores and begin popping up on e-commerce websites, so do all the trends the new season has to offer. While we may have seen several styles and themes come through on the A/W 2020 runways back in February, it’s a whole new ballgame to experience how the trends have been translated once they actually hit the shop floor.  Of course, here at Who What Wear we are always keeping an eye on the latest looks, and whether it be clothing or accessories, there are a fair few new trends that have caught our attention for the season ahead. So, what are our editors interested in trying come autumn?  For Shopping Editor, Joy Montgomery it will be knitted sweater vests, a style that was seen on the runways of Prada, Dior and Gucci,...

As autumn collections start to trickle into stores and begin popping up on e-commerce websites, so do all the trends the new season has to offer. While we may have seen several styles and themes come through on the A/W 2020 runways back in February, it’s a whole new ballgame to experience how the trends have been translated once they actually hit the shop floor.  Of course, here at Who What Wear we are always keeping an eye on the latest looks, and whether it be clothing or accessories, there are a fair few new trends that have caught our attention for the season ahead. So, what are our editors interested in trying come autumn?  For Shopping Editor, Joy Montgomery it will be knitted sweater vests, a style that was seen on the runways of Prada, Dior and Gucci,...

Any regular Zara shopper will know the high-street retailer launches new clothing all the time (in fact, it is a little known secret that the brand releases new clothing as often as twice a week).  Therefore, inevitably there’s always an abundance of options when trawling through the Zara website, though right now specifically the brand’s offering seems to be particularly strong. Transitioning from summer to autumn,  Zara has launched an array of elevated knitwear, classic coats, expensive-looking boots and long sleeve dresses to create the ideal capsule wardrobe for autumn.   From the asymmetric check dress that will be a comfy WFH staple, to their zip-up knit sweatshirt that is perfect for cosy evenings, Zara has delivered on all the clothes you ...