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As a Fashion Editor, every now and then you spot a dress that all of a sudden seems like it’s everywhere. Earlier this summer it was Cult Gaia’s Serita Dress—which was worn by Rosie Huntington-Whiteley and Candice Swanepoel, to name a few. Though recently it seems Tove’s Ceres Tie-Detail dress has taken over top spot as the front-runner for It-dress of the summer.  Created in an array of shades and lengths, over the last few weeks, an orange iteration of the dress has been worn by Lucy Williams, a yellow edition has been seen on Monikh and a crisp white version has been sported by Babba C Rivera (among others). Although Tove was launched only last year, it’s clear the London-based brand has captured the attention of the fashion set and we are hardly surprised. As th...

As one of our go-to stores for minimalist gems, COS has always been on our radar for timeless summer staples. The store specialises in those oversize silhouettes and tailored items you can easily wear over and over again. The kind of products that will stay in your wardrobe for seasons to come.  Evidently, this summer, editors are not the only ones championing the high-street store, as several influencers have also been seen in the brand’s summer dress styles. From its neon-green seersucker maxi to its pastel knitted midi dress, COS’s dress collection certainly seems to be a winner among the style set this season.  Using quality fabrics such as cotton and linen, simple silhouettes and vibrant block colours, it’s easy to see why COS dresses are so in-demand. Keep scrolling...

Having been born and raised in sunny Australia, I like to think I know a thing or two about how to dress for warm weather. While the current forecast in the UK is deemed a heatwave, for us Aussies, it’s just another summer day. Therefore, I thought I would take some time to share my knowledge of how exactly to dress when the mercury rises.  From denim shorts to flowing maxis, there’s no one formula when it comes to dressing for warm weather. At the end of the day, it’s all about what makes you feel cool and comfortable, as both factors become a top priority in these times. Personally, I often rely on breathable fabrics and fluid silhouettes, and as evidenced below, many members of the fashion set tend to do the same. In fact, between the linen shirts, swimwear as daywear ...

I could lie and say that my obsession with sportswear, and it is an obsession, has been ignited due to the pandemic and 2020’s nostalgia-fest, but it’s not. I went to a school in Sheffield where I could wear anything I wanted, and during the late ’90s, Adidas trousers, Kappa jackets and Calvin Klein jumpers were daily wardrobe staples. It didn’t matter the gender—anyone could wear these items—and I loved that because it took the pressure off trying to feel “sassy.” You got immediate cool points for wearing three stripes. But it’s more than that. During that time, Britpop pin-ups Damon Albarn and Liam Gallagher both were regularly spotted wearing Reebok and Adidas T-shirts. AllSaints, the coolest girl group of the ’90s (don’t @ me), wore...

When it comes to luxury fashion Gucci has always been at the top. Alongside the other stalwarts of the fashion industry—Chanel, Dior, Saint Laurent, Louis Vuitton et al—the Italian fashion house has remained popular. Founded in 1921, this 99-year-old brand is arguably the biggest its ever been. True, Tom Ford’s tenure shouldn’t be discounted (he gave the brand real sass during the ’90s), but since Alessandro Michele took over the helm of creative director in 2015, Gucci has completely transformed. Despite only being appointed head honcho half a decade ago, in the past five years, thanks to Michele, the brand has become the most popular, and most profitable, in the Kering family, which also owns Bottega Veneta, Saint Laurent and Balenciaga. There’s no denying the eff...

I am nothing if not a creature of habit. When we were still in the office, I’d get the same Pret sandwich almost every day, alongside the same coffee order I’ve maintained since my late teens. To date, I’ve owned a total of five pairs of Stan Smith sneakers, as each time I wear one out, instead of opting for a new shoe style, I just buy the same design over again. Though the number one trait that epitomises my habitual nature is almost certainly my affinity for plain white T-shirts. To hazard a guess, I’d say a white tee is incorporated into my outfit at least three to four times a week, whether paired with a printed skirt, denim shorts or under a slip dress.  Historically, the item may have been considered boring, though I think it is incredibly underrated, particu...

Well, summer has well and truly arrived along with the unpredictable British weather. While we’re spending more time outdoors now, we still need some staples that will make sense for our prolonged-time indoors too.  So what are we wearing now and into Autumn 2020? For us, whether we’re inside or outside, it will be a capsule consisting of versatile, wear-with-everything staples. From polo tops and patterned skirts to floral dresses and chunky sandals, this summer, we’ll be investing in not only items that can easily be mixed and matched but also items that will remain on high rotation in our closets for seasons to come. Puff-sleeve tops, which have been popular throughout the year, will continue their reign in our wardrobes. Though, seasonal iterations will feature crisp ...

As I’m now slowly venturing out into London again, I’m building up my collection of face masks so that I have one readily available in all of my handbags. This is an important item for practical purposes. I’m certainly not suggesting it is purely a fashion statement, but nevertheless, I’m finding myself drawn to the leopard- and floral-printed varieties that are now available. Numerous designers and high-street brands have branched out into face masks, so you can now buy a printed Rixo or O Pioneers mask to match your midi dresses. Gap and Mango have plenty of reusable face masks, in gingham, polka-dot and animal prints. While if you want to support smaller British designers or independent brands during this time, the British Fashion Council has teamed up with Bags ...

Known for its minimalist aesthetic and elevated offering, Cos has long been a favourite amongst the fashion set. And from long linen gowns to sleek summer staples, this summer the brand’s collection has certainly captured the attention of industry insiders and influencers across the UK and Europe.  High on the light of It-items, would be their linen maxi dress in a statement-making shade of bright pink. The dress has already been worn by Hanna Stefansson but is also on the wish-list of several editors at Who What Wear (myself included). Another trending item amongst their ever-growing repertoire of chic summer-ready essentials is the brand’s long cotton shirt dress which is just perfect for beachside stroll or days spent at the park. Not to mention their collection of white den...

ASOS is known for its vast selection of clothing, at any one time there, there can be thousands of items available to purchase on their site. Due to this, often trawling through the retailer’s extensive selection can feel a little overwhelming. And I personally know my choice paralysis runs rampant amongst the ever-evolving selection.  Currently, there are 12,240 dress styles listed on the brand’s website, with around 1,222 of those being categorised as ‘summer dresses.’ Now, that’s is a lot of options. With this in mind, we thought we’d take the hard work out of it for you, scrolling through pages and pages of ASOS stock to discover the best summer dress options the site has available. You Deserve to Make Money Even When you are looking for Da...

I love Australian brands. As an Aussie Fashion Editor, that much basically comes with the territory. Though, if you’re after my professional opinion, resort wear and summer staples are where our designers really shine. As a country with a warm climate, Australians spend much of their time in summer attire, so by default we know what we’re talking about when it comes to summer fashion.  I’m always particularly proud when I see our brands garner worldwide attention, and whether it be an influencer in France or Denmark, it’s always great to see an Aussie brand gaining a fashionable following internationally. Lately, I’ve noticed influencers dotted across the globe, sporting Sydney-based label Posse. The brand specialises in summer-ready staples crafted ...

It’s hard to believe August is almost here. It seems like just yesterday we were enjoying those first few picnics in the park as the weather started to warm up. Though with the final summer month’s imminent arrival, it’s time to kick back and enjoy the last vestiges of the season (sorry, but this is England, after all) and embrace everything that your warm-weather wardrobe has to offer. Clad yourself in gingham, forgo jackets for as long as possible, wear your favourite floral dresses on rotation and accessorise yourself in all the basket bags and slingback shoes you can get your hands on. You might be bored of them now, but we promise come October, you’ll be dreaming of these balmy heatwave days. If you’re in need of some inspiration for the coming ...