fashion-news

Unfortunately, in the UK, summer does not necessarily equal great weather. And while we may love to sport our linen mini dresses and floral-laden midis, often we are also required to have an outfit backup plan.  I know jackets may not necessarily be the item on the top of your wish-list during the summer months, but let me tell you, for practicality purposes they could be the most important items you own. From blazers to trenches and tailored denim, there are several trans-seasonal jacket options around that are optimal for the grey summer days yet will also act as ideal outerwear through most of autumn.  With linen fabrics to other lightweight alternatives, seasonally-appropriate summer jackets are available in an array of different styles spanning casual and dres...

The Net-a-Porter summer sale is now in full swing, with many of pieces now reduced up to 70%. Trust us when we say there’s so much good stuff to sift through this year, but like any sale clicking through hundreds of pages of products can be a little overwhelming. This is where we come in. Plenty of cult buys have already been snapped up, but worry not, because there’s plenty of goodness left to unearth. The sales are always a chance to buy a little bit better than you would normally, so we recommend before you dive straight in thinking what is missing in your wardrobe, what would be really worth upgrading, and if you have any big events to forward plan for. For example, these sales are a great opportunity to buy wedding guest dresses for all the rescheduled ...

What should you wear when it’s neither completely boiling nor on the freezing side? This question is important to answer this week for a couple of reasons. Firstly, we’re no longer housebound all the time. And secondly, my weather app tells me that the temperature is going to linger around the 20-degree mark all week. Granted, the app isn’t always the most reliable but the thing is it can be a difficult climate to dress for, which is why it’s important to work out what to wear. Do you take a jacket with you? Can you wear sandals? Is time for boots? Throw in the additional issue of it raining all week and you’ve got yourself a game of sweat or water.  As you can see, this gives us plenty of style questions to answer, which is why we decided to go hunt...

There’s no denying that this summer H&M has created some real winners in the fashion department. From the puff sleeve pink dress, that’s been worn by Zeena, Karoline Dall and more, to the sheer wrap top that garnered the attention of Claire Wakeman and Katherine Omerod, the brand can certainly be credited for some of the most buzz-worthy products of the summer thus far. Though, those aren’t the only piece that the fashion set is loving. In fact, several stylish influencers have been seen wearing other lust-worthy, expensive-looking items from the high-street retailer this summer.  Ellie from Slip Into Style sported a ruched dress last week that looks far more expensive than its £35 price tag, while Eni Illori has worn the brand’s lilac m...

Rarely a season goes by without the ’70s influencing our wardrobes. Last season we saw the reintroduction of platform shoes. Denim has also felt the impact of the decade’s style with flared jeans making a surprising comeback for the foreseeable future. The other trend that’s returned thanks to the ’70s? Vintage floral prints. To get better acquainted with what this means, all you need to know is that this pattern often falls under the following category: gaudy.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back th...

The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. In fact, we have WhatsApp groups and Slack channels dedicated to these affordably priced power pieces, and we want to update you on them as soon as possible (aka after we’ve bought our faves). Our skills are so attuned that more often than not, we’ll have an inkling about a certain piece before it has hit the big time. Sometimes, you’ll find a flurry of brand-specific action due to a paid activation or natural desire to wear a parti...

So what are the trends that Topshop is backing this season? From floral dresses and roomy smocks to long-sleeve numbers and sassy silhouettes, there’s something for everyone. We’ve got our eyes on the dresses that are versatile enough to carry right through to autumn, so many of the below styles will look just as good with sandals as they do with knee-high boots. It’s all about that cost per wear. Thankfully, there have been plenty of fashionable individuals who have been spotted in these winning frocks, and so we have more than enough inspiration to keep our wardrobes feeling fresh.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful peo...

For years, Arket has been a brand that customers have learned to depend on for quality items with a minimalist appeal. The brand specialises in those pieces that feel contemporary, yet are refined enough to remain in your closet for years to come.  Therefore it comes as relatively no surprise that Arket’s current footwear offering ticks all of those same boxes. With leather finishes and clean lines, Arket’s current sandal range is a minimalist’s dream, complete platform slides, heeled thong sandals and strappy flats. In timeless colourways predominantly including tan, black and beige, the collection can easily blend in with your current wardrobe, becoming the perfect understated outfit addition. In fact, we predict this collection will soon be on the feet of inf...

Hello! It’s Elinor Block, Who What Wear’s assistant editor, sharing with you my picks for the month. As we’re easing out of lockdown, I’ve had time to think about the products—fashion, beauty and lifestyle—that have genuinely kept me going. I don’t have any real words of wisdom for how I kept (mostly) sane, but sticking to a routine has been invaluable. That includes getting properly dressed in the mornings in clothes I love and putting on makeup. It also includes wearing a smartwatch, which has helped me stay on top of my activity levels. And I’ve never been watch person before. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful ...

ASOS is perhaps most loved for its dress section (whether it’s a summer smock or knitted winter number), and this season, the brand has outdone itself. Upon browsing the new-in section, we couldn’t help but notice that ASOS is serving up a host of summer-ready frocks—some of which are promptly selling out. Buy them now and rest assured you’ll wear them all year round.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.

Honestly, what would we do without Instagram? I’m trying not to think about the amount of time I’m spent on the app during lockdown but it has meant I’ve been able to stay updated with Holly Willoughby‘s fashion choices. The TV presenter has a knack of wearing cool brands but outfits that don’t feel too “fashion”, if you know what I mean. Today’s choice? A dress by vintage-inspired brand Coco Fennell. The eponymous label was created in 2011 and Fennell, who was previously featured in Best Wardrobes in Britain, told us her reasons behind creating the brand: “Both me and my sister had fluctuated in weight quite a lot around the time when I started [the brand] and I think when we were both bigger, it was really difficult to find well-...

We launched our Who What Wear Collection in Europe earlier this year—a curated edit designed with the most-popular insider trends in mind. Think thong sandals, oversized clutch bags, printed dresses, Bermuda shorts and statement trench coats. These pieces all have a fashion edge, but aren’t just fad trend pieces, as they are designed to be re-worn year after year.  There are certain hero pieces in the collection that have been particularly popular with the influencer crowd, including a zebra top worn by Anne-Laure Mais and a lime green handbag which has been one of the most Instagrammed pictures from the collection. These items, and several more cult buys, have just gone into the summer sale on Zalando—so keep scrolling for our edit.  You ...