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The 6 Coat Trends To Watch Out For This Autumn

Whether you’re a fan of puffers, trenches or oversized teddy coats, there’s no way to deny that the humble coat is an absolute necessity as we head into the autumn season. Thankfully, as per usual, there is plenty of inspiration to be had from the fashion crowd, proving that coats needn’t be an afterthought.  We’re seeing a number of standout trends start to emerge as we settle into September, and each and every one of them can be worn now with light layers then bulked up for the winter months. We’re talking luxe leather trenches, which will look so good with jeans and chunky boots, checked coats, for plenty of punk-inspired vibes, oh and not forgetting the clean-lined appeal of the classic wrap ...

This Vintage Collection Always Sell Out Instantly—and I Got a First Look

“Retold was born out of a mission to make vintage and second-hand clothing inspiring and accessible to as many people as possible, especially to those who wouldn’t have considered wearing it before,” Clare explains. “There has been a huge shift in the last couple of years which has been amazing to see. People are consciously wanting to incorporate more secondhand into their wardrobes and therefore the vintage and pre-loved community has really grown significantly. Just look at Selfridges, a shop that has really embraced the secondhand retail market with pop-ups from Vestiaire, Depop, Hurr rental, and now their Project Earth campaign. I, for one, didn’t think even two years ago the wider retail sector would be embracing secondhand so much. “My t...

These Are the 5 Trends Londoners Are Embracing for Autumn

Historically, when speaking about London fashion trends, knowing what chic city dwellers were wearing was as easy as taking a look around a crowded tube carriage. Though as the last few months have totally altered the way we live, work and socialise, this year figuring out what’s trending amongst Londoners has become a slightly more digital affair. While once we used to take inspiration from the stylish women on the tube, at work events or sitting beside us at our local restaurants, now we’re turning to Instagram to see what’s in.  So what are all your favourite Londoners wearing for autumn? Well, with the current climate how it is, it seems we aren’t ready to give up loungewear just yet, though for autumn influencers are elevating the style...

The Most Stylish High-Street Buys Fashion Influencers Are Wearing This Month

The team at Who What Wear UK prides itself on uncovering cult items before they’ve even made it off the production line. We’re keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. In fact, we have WhatsApp groups and Slack channels dedicated to these affordably priced power pieces, and we want to update you on them as soon as possible (aka after we’ve bought our faves). Our skills are so attuned that more often than not, we’ll have an inkling about a certain piece before it has hit the big time. Sometimes, you’ll find a flurry of brand-specific action due to a paid activation or natural desire to wear a parti...

How To Find The Best Bits On H&M, According To An Expert

When it comes to shopping the high-street, there are few people who manage to find expensive-looking pieces quite like Claire Wakeman. The influencer consistently uploads chic outfit photos, which contain pieces that look luxurious but just so happen to come with an affordable price-tag.  In fact, we constantly find ourselves watching her feed to see which high-street items she’s managed to get her hands on and as it turns out, Wakeman has a particular talent for finding stylish pieces on H&M.  Given her knack for tracking down H&M gems, we decided to ask Claire for her top tips on shopping the brand’s website, as well as a few links to pieces she currently has her eye on. As to be expected, her responses were full on the interesting tidbits onl...

This Is 2020’s Take on the Body-Con Dress

If you lived through the noughties, there is probably a very specific image which comes to mind anytime anyone utters the word “body-con.” It’s likely the depiction of Paris Hilton or a young Kim Kardashian dressed to the nines in sky-high heels, smokey-eye makeup, and a figure-hugging bandage minidress. As iconic as those styles may be, some 20 years later, the concept of body-con has been reimagined, refreshed, and given an entirely new meaning.  As seen on the runways of Jacquemus, Bottega Veneta, Proenza Schouler, and more, 2020’s take on body-con is less about restrictive materials and more about flattering, soft, and comfortable fabrics. “Today’s version of body-con is more elegant,” explains Elizabeth von der Goltz, global buyi...

London Fashion Week Is Streaming Live Next Thursday, Check Out the Official Schedule

London Fashion Week’s September 2020 season is taking a new form this year. What’s usually labelled as the Spring/Summer 2021 womenswear schedule will now be a gender-neutral showcase of both womenswear and menswear designs, which will include digital activations and physical presentations that adhere to government social-distancing guidelines. From Thursday, 17 Sept. (5 p.m. BST) to Tuesday, 22 Sept., londonfashionweek.co.uk will host the digital portion of London Fashion Week. You’ll be able to take a virtual front row seat to view and critique exclusive multimedia content curated by the British Fashion Council. It’s crucial to note that London Fashion Week September 2020 is not only gender-neutral but also a major push from the BFC to embrace a more sustainable f...

Dior’s Kim Jones Succeeds Karl Lagerfeld as Fendi’s Womenswear Artistic Director

Kim Jones is poised to be the next king of fashion. The British designer and current artistic director of Dior Homme has been tapped by the luxury brand’s parent company LVMH as Fendi’s new womenswear artistic director. Jones succeeds Fendi’s previous creative director, the late Karl Lagerfeld, and replaces the house’s interim artistic director, Silvia Venturini Fendi, who will return her focus to accessories and menswear for the brand. Kim Jones has lead Dior’s menswear vision since 2018 and previously directed menswear at Louis Vuitton, which are both owned by LVMH. The Central Saint Martins alumnus will continue developing Dior’s menswear collections, while taking on a second role at Fendi womenswear. Bernard Arnault, chairman and CEO of LVMH, said in...

This Is 2020’s Take On The Bodycon Dress

If you lived through the noughties, there is probably a very specific image in your head which comes to mind anytime anyone utters the word “bodycon.” It’s likely the depiction of Paris Hilton or a young Kim Kardashian dressed to the nines in sky-high heels and smoky-eyed makeup, wearing a figure-hugging bandage mini dress. As iconic as those styles may be, some twenty years later, the concept of bodycon has been reimagined, refreshed and given an entirely new meaning.  As seen on the runways of Jacquemus, Bottega Veneta, Proenza Schouler and more, 2020’s take on bodycon is far less about restrictive materials and far more about flattering the figure in soft, comfortable fabrics. “Today’s version of bodycon is more elegant,” explained ...

Stephanie Yeboah on How to Dress For Yourself and No One Else

Stephanie Yeboah has always loved fashion. When she was young she’d watch runway shows on TV, loving the creativity, drama and the couture. She’d even tear out images from fashion magazines her older cousin had bought to create her own fashion paradise on her bedroom wall. But, it took a long time for Yeboah to find clothing that actually gave her the opportunity to express herself in the way that she wanted. Yeboah is plus size and, until relatively recently, many fashion brands assumed that women who are larger than a size 16 only wanted, in her words, “butterfly prints, smock dresses and empire lines”. Yeboah says she felt bound by those fashions, relegated to wearing items that really weren’t her style. Then her mum introduced her to ASOS Curve—the day she...

5 Brands That Make Nude Underwear That Actually Caters to Everyone

I’m going to make an assumption here that you own a white T-shirt or a white shirt, which means that, unless you’re purposely going for the showing-off-the-black-bra-underneath vibe, you need a decent nude bra. However—and let’s be honest—the term “nude” has often referred to pale skin tones rather than all skin tones. Thankfully, plenty of lingerie brands have moved on from this (even though there’s a long way to go for others) and there are now more brands than ever that offer a decent range of nude underwear for all skin tones. There’s Heist, which is personally one of my favourite places to shop tights, but it’s also great for underwear. From shapewear to bras, the brand offers so many gorgeous pieces that you don...

Ever Since I Bought These £35 M&S Shoes, I’ve Struggled to Wear Anything Else

Marks and Spencer is one of our favourite places to shop for long-lasting wardrobe staples and has a strong track record of every day turning basics into cult items, whether it’s a grey jumper or a beige wrap coat. I am most impressed by M&S’ footwear department, and wear a pair of ballet pumps at least nine days out of ten, as they are the comfiest shoes I own.  These £35 pumps have a high cut and a gentle V towards the toe, which make them appear more elevated that the classic almond toe. There’s something a little Phoebe Philo about this silhouette, no? I personally stick to the black pair, however they are also available in lavender, camel, leopard print, red and navy blue. Ballet pumps were the height of cool circa 2008 tha...