FEATURES

On Tuesday morning, former Nike athlete Jason Day announced he was leaving the brand to join Malbon Golf. For followers of Hypegolf, the LA-based Malbon needs no introduction, but there’s a good chance that at least half of Jason Day’s fans were opening Google en masse to learn more. It was a quick turnaround for Day, who’s in Hawaii this week for the PGA Tour’s season opener. Having just won a team tournament last month with Nelly Korda in the Swoosh’s form-fitting Dri-FIT gear, it was as if the Aussie had run to the nearest phone booth à la Superman, emerging with longer sleeves, roomier trousers and kiltie-adorned shoes. People constantly lament the lack of style on tour, but that’s about to change.Day's change of wardrobe wasn’t the only source of conversation though, as people began t...

There are a lot of reasons to be a Costco member, according to the internet. The meat section is as reliable as a Toyota Camry, the wine selection is expanding and for people without large families the volume of bulk packaged items is a lot more manageable than it once was. Then there are the cult favorite Kirkland Signature golf products. The wholesaler’s golf balls, often rumored to be made by another OEM like Titleist or Srixon, have been one of the best deals in golf for some time now.There have long been cabretta leather golf gloves too, but when it became apparent in the last few months that Costco was preparing to go up against the big boys Callaway, TaylorMade, Cobra and others and release a driver for $200 USD, the fanfare went to another level. Then a set of forged irons out of n...

For a roughly 15 year period starting in 1915, golf experienced a golden age of architecture when designers like Alister Mackenzie, Donald Ross and A.W. Tillinghast produced some of the world's best courses. Nearly 100 years later, a new golden age has arrived which is in many ways inspired by the past, yet looks radically different.Just as all trends involve a rejection of the past, architects today are responding to the penal and unforgiving nature of "target golf" courses that opened in the 60s and 70s, when courses were designed with professionals in mind rather than amateurs. But the emphasis for today's superstar architects Tom Doak, Bill Coore, Ben Crenshaw, Gil Hanse, Tom Fazio and others is bringing the joy back into golf. That means that strategy comes before length, courses are ...