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Over the past 20 years, Reggaeton has emerged as a cultural powerhouse, connecting with audiences worldwide and leaving a permanent mark on the global music industry. Behind the scenes though, one name has risen to the forefront as a trailblazing force, reshaping Reggaeton's landscape through innovation, risk, and creativity.Tainy, the Puerto Rican music producer and songwriter, has had a major influence on the genre, elevating it to unprecedented heights through a visionary, musical, and conceptual approach. With a career spanning almost two decades, Tainy's impact on Reggaeton has been nothing short of transformative.From his early days as part of the production team for Luny Tunes’ Mas Flow 2 (at age 15) to his groundbreaking, recently released debut album DATA, Tainy has been instrumen...

Nikisha Bailey always has something going on. If she’s not fulfilling her duties as the general manager of the web3-driven record label Nvak Collective, she’s either busy over at the Recording Academy as an executive board member and Vice President of its New York Chapter, furthering causes as a member of Women In Music’s advisory board, or visiting a coffee farm on behalf of her co-founded Win Win Coffee Bar. The common thread connecting all of her ventures? Community.Her love of bringing people together and her entrepreneurial spirit were driving forces in the creation of Win Win Coffee Bar, which she co-founded with her friend, Matthew Namaste, three years ago. The brand is one of Philadelphia’s first Black women-led coffee roasters and distributors — Bailey explains that there is a lac...

Turnstile's Brendan Yates is a firm believer in following your heart, even if it leads you on an uncomfortable path. "Your heart's desires can pull you to a vulnerable place," says the Baltimore-based hardcore band's lead vocalist, "but if there’s not a little bit of discomfort along the way, you're not pushing yourself."Yates' belief seems to be at the center of 2021's GLOW ON, the album that's rapidly propelling the singer and his bandmates—bassist Franz Lyons, drummer Daniel Fang, and guitarist Pat McCrory—toward superstardom. GLOW ON was nominated for three awards at the 2023 Grammys, helped Turnstile land a spot on Blink-182's summer 2023 tour, and has been pegged by pundits as a seamless evolution of the hardcore genre.Turnstile deserves a large measure of credit for the hardcore ren...

As a creator product marketer at Spotify, Soy Kim is the bridge between artist, product and the streaming service. Her role sits at the intersection of creator monetization, music marketing and tech strategy, ensuring that the relationship between the platform and its residents is beneficial to millions of artists.Kim’s desire to better the lives of all artists stems from her time studying cello at a music conservatory. Even though she ultimately decided not to pursue a career in music performance, the years she spent playing alongside musicians of various backgrounds — which even led to her performing at Carnegie Hall — instilled a deep empathy for artists and their craft in her. “Our work is tangibly shaping the future of the business,” she says. “Our shared goal is to drive lasting impa...

Despite just debuting on July 22, 2022, ADOR's girl group NewJeans has captured hearts around the world. Reaching international super status, the musical flair and intrinsic charm of members Minji, Hanni, Danielle, Haerin, and Hyein have allowed songs like "Ditto," "OMG," "Hype Boy," and "Attention" to reach the top 40 of Global Top Songs chart.The group has also amassed over 3.7 million subscribers and garnered 1.8 billion views on YouTube. Sharing more than 200 videos on the official NewJeans YouTube channel, their music videos, vlogs, dance practice clips, performance videos, behind-the-scenes clips, and Shorts have topped the charts in 20 markets globally on YouTube.Most recently, following the release of music videos for "Super Shy" and "New Jeans" off of their 2nd EP album, Get Up, N...

As the week in music comes to a close, Hypebeast has rounded up the best projects for the latest installment of Best New Tracks.This week’s lineup is led by Travis Scott with Bad Bunny and The Weeknd, Ice Spice and Nas, who each released the single "K-POP" and the records Like...? (Deluxe) and Magic 2, respectively. Also joining this selection are offerings from A$AP Rocky, Spill Tab, ((( O ))), RMR, Jay Rock with Anderson .Paak and Latto and Paris Texas.Travis Scott x Bad Bunny x The Weeknd - "K-POP"Travis Scott is officially kicking off his UTOPIA rollout with the release of its first single, "K-POP." The cut features production from Boi-1da, Illangelo, Jahaan Sweet and BYNX.Listen: Spotify | Apple MusicIce Spice - Like...? (Deluxe)Ice Spice delivers a deluxe edition of her debut EP Like...