FEATURES
Wiki’s Unwavering Commitment to Consistency and Community
If you ever hear Patrick G. Morales – who you probably know as Wiki – letting out a visceral Yuuuuurrrr, that’s a go-to sign that something good just happened. Whether it be a final mix he feels fulfilled by, a lyrical bar that hits home, or an invasively catchy hook, any form of success for the budding rapper can all be summed up in that initial reactive soundbite.“The first thing I do is let out a Yurrrrrr or a little Ahh yeah, and then I’ll call my mom, my girl, and my homies,” the artist elaborates, emphasizing the role of his community in celebrating his accomplishments – a key pillar of the label's campaign that spotlights the different ways in which individuals define and celebrate success. “It’s important to me to be able to share my wins with the people closest to me.”It’s a senti...
Everything We Loved in Music This Week: February 20
It was a big week.For starters, big albums came from Baby Keem and Choker, both artists making their sought-after returns to the public music scene, respectively.Hypetrak sat down with Larry June for an in-depth conversation about what it means to be successful as an underground rapper, June acting as our latest digital cover star just ahead of his now-out Spiral Staircases collab project with The Alchemist and Curren$y.Other singles came from Lana Del Rey - the first track from Stove, hopefully – as well as Thundercat and Mac Miller (yes, the long-awaited collab), and many others.Full playlist below. All of this week’s music highlights are underneath that.Baby Keem Is Back… CA$INO Is HereLast week, Baby Keem broke the internet with news of his return. To backtrack, on a random Tuesday, th...
Staff Picks: Best Songs of the Week February 14th – February 20th
This week, we loved new songs from Baby Keem, Snail Mail, Cola, Alan Sparhawk, Lava La Rue, My New Band Believe, and more. Staff Picks: Best Songs of the Week February 14th – February 20th Jonah Krueger and Consequence Staff
Inside the Week Before Football’s Biggest Game
This story is produced in partnership with Lexus and the all-electric Lexus RZ. As the dust settles after the Big Game, attention turns from the spectacle itself to the moments, ideas, and creativity that surrounded it. In that same spirit, the Lexus RZ represents a new generation of performance — one defined not just by power, but by intention, design, and the lasting impact it creates.Growing up in the Pacific Northwest, my football fandom was determined at birth. I’ve been a lifelong fan of Seattle. When I found out not only that I would be attending the world’s biggest football game, but that my team would be the favorite to win it, I was left speechless. It was my first time watching a professional game in person, and I can’t imagine I’ll experience anything like it again.While my exc...
Staff Picks: Best Songs of the Week February 7th – February 13th
Our favorite songs this week are new releases from Hiss Golden Messanger, Fcukers, Morgan Nagler, and more. Staff Picks: Best Songs of the Week February 7th – February 13th Paolo Ragusa and Consequence Staff
Heavy Song of the Week: Knocked Loose and Denzel Curry Team Up on “Hive Mind”
An incendiary collab between the hardcore outfit and rapper. Heavy Song of the Week: Hardcore and Hip-Hop Collide on Knocked Loose x Denzel Curry Collab “Hive Mind” Jon Hadusek
In His Fantastic Second Act, James Van Der Beek Played Himself
The star found real joy in "just taking the piss out of myself" after Dawson's Creek. In His Fantastic Second Act, James Van Der Beek Played Himself Liz Shannon Miller
A Definitive Ranking of Every Deftones Album
Deftones have one of the strongest discographies of any band in the past quarter century. A Definitive Ranking of Every Deftones Album Heavy Consequence Staff
Marc Marquez Reflects on His MotoGP Comeback Championship and Brotherly Rivalry for 2026
Marc Marquez is entering the 2026 MotoGP season as the reigning champion, having clinched his seventh title in 2025—his first in six years—with the Ducati Lenovo team. Sitting down with Hypebeast at the new season launch event in Kuala Lumpur, the celebrated rider opens up about the physical toll of his comeback and the mental fortitude required to return to the top after a "nightmare" period of surgeries and rehabilitation from 2020 to 2023.Despite the triumph, Marquez admits he isn't fully back to peak physical condition following a right shoulder injury sustained late last year. He notes he is in the "last steps" of rehabilitation and is already back on the bike preparing for the season opener. Regarding the machinery, Marquez highlights that the 2026 Ducati Desmosedici represents a "sm...
J. Cole’s The Fall-Off Is a Victory Lap with Few New Wins: Review
A reflective, at times complacent album that showcases J. Cole's lyrical skill, regional pride, and deep love for hip-hop. J. Cole’s The Fall-Off Is a Victory Lap with Few New Wins: Review Kiana Fitzgerald
Everything We Loved in Music This Week: February 6
Two big comebacks dominate this week's new music headlines: J. Cole's The Fall-Off and Joji's Piss In The Wind.What might mark Cole's final album, and what indicates Joji's first album not under 88rising, both projects have been communally anticipated across the music scene.In the fashion ether, Dave fronts the new Wales Bonner campaign, with Larry June landing an adidas Adistar Control 5 collaboration, and LISA stunting on everyone in the new NOCTA x Chrome Hearts.New singles come from Feng and Arlo Parks, among others, with new updates stemming from Nettspend and Brent Faiyaz. Find this month's full playlist below, and this week's full lineup underneath.Joji Returns with Piss In The WindFor his first long-form release in over three years, Joji has unveiled Piss In The Wind. Marking his f...
Staff Picks: Best Songs of the Week January 31st – February 6th
Our favorite songs of the week include Arlo Parks' "Heaven," Chat Pile's "Masks," Femtanyl's "HEAD UP," and more. Staff Picks: Best Songs of the Week January 31st – February 6th Jonah Krueger
