luxury

If you’ve been scrolling Instagram recently you’ve probably seen some of Raey’s coats already. So many influencers are, understandably, obsessed with theirs right now as we enter into the colder months of winter. But unlike other cult items, these minimalist, oversized wool coats aren’t anything new— and that’s a good thing. They’ve been a hero piece of MatchesFashion’s in-house label’s offering for years now, so you can be sure they’re seriously timeless if you’re considering investing. Made from heavyweight wool in classic colours like black, navy, cream and grey, it’s hardly surprising these beautiful coats are still proving so popular with the coolest girls we know. Classic they may be, but they’re also far from boring— most feature exaggerated fits and androgynous tailoring ...

You might instinctively dismiss designer logo tights as fashion folly, or they may be right there at the top of your wish list. We get it, they’re a divisive item, but today we’re here to argue in their defense. Because it’s been almost two years since Chanel debuted their now-ubiquitous CC tights on the catwalk and we’re still obsessed with them. Statement hosiery has been a part of Alessandro Michelle’s signature layered looks at Gucci since the early days of his reign as creative director. What we’re saying is this ‘trend’ has some serious legs— pun intended.  The latest incarnation sweeping across fashion circles is Gucci’s GG monogram tights and we have to say we can’t help but be here for it. Tights may seem like an afterthought accessory— somethin...

If the Who What Wear team popped up in the next Marvel remake (a sight to behold), our super power would most definitely be the ability to spot a cult fashion item from a mile away. Not quite as useful as the power of flight, sure, but we’ll take it.  Our powers seem to be particularly tuned into spotting great pieces on the high street that look very luxurious without spending a designer-sized budget. When it comes in the form of a wardrobe classic rather than being too trend-led, even better. Well, that’s exactly what happened when we just came across this belted leather coat from & Other Stories. As we all know, leather coats are a timeless piece that slip into a capsule wardrobe very easily throughout the seasons, but also elevate your look as a s...

If you spent the downtime over Christmas break like I did (catching up with Instagram while binging Netflix, obviously), then you will probably have spotted one jumper cropping up again and again. Ganni’s scarf-neckline cable-knit jumper is a thing of beauty, and it is a piece we would definitely consider to be a modern classic here at Who What Wear. So it’s no wonder so many influencers and editors have taken the plunge and added it to their wardrobes already.  Shall we talk about what makes it so great? Well, firstly, the cable-knit pattern is so timeless, looks expensive—especially in cream—and is always one of the items on my winter capsule list. The traditional knit makes even the simplest pair of jeans look super luxe and cosy. Secondly, it’s versatile. ...

If you spent the downtime over Christmas break like I did (catching up with Instagram while binging Netflix, obviously), then you will probably have spotted one jumper cropping up again and again. Ganni’s scarf-neckline cable-knit jumper is a thing of beauty, and it is a piece we would definitely consider to be a modern classic here at Who What Wear. So it’s no wonder so many influencers and editors have taken the plunge and added it to their wardrobes already.  Shall we talk about what makes it so great? Well, firstly, the cable-knit pattern is so timeless, looks expensive—especially in cream—and is always one of the items on my winter capsule list. The traditional knit makes even the simplest pair of jeans look super luxe and cosy. Secondly, it’s versatile. ...

If you spent the downtime over Christmas break like I did (catching up with Instagram while binging Netflix, obviously), then you will probably have spotted one jumper cropping up again and again. Ganni’s scarf-neckline cable-knit jumper is a thing of beauty, and it is a piece we would definitely consider to be a modern classic here at Who What Wear. So it’s no wonder so many influencers and editors have taken the plunge and added it to their wardrobes already.  Shall we talk about what makes it so great? Well, firstly, the cable-knit pattern is so timeless, looks expensive—especially in cream—and is always one of the items on my winter capsule list. The traditional knit makes even the simplest pair of jeans look super luxe and cosy. Secondly, it’s versatile. ...

Once, the role of a fashion editor was all about covering newness. However, we think that just as much (if not more) focus should be given to classic pieces you’ll wear again and again. Throughout January here at Who What Wear, we will be focusing on these classic fashion items, helping to answer the one shopping question we get asked the most: How do you know what is worth investing in? If you’re making a designer purchase, you want to make sure you get a return in terms of quality and longevity and that you’re not just paying for the logo and branding. Below, we’ve listed 11 designer winter items that are worth spending a little more on, with some iconic, heritage buys and newer cult classics in the mix. Of course we had to start off with the ultimate winter purchase...

The fashion industry can place a lot of weight on newness, with a constant quest for the next It thing, the next big designer, and the trend we’ll be wearing in six, 12 or 18 months’ time. We are, however, slowly seeing a shift in how we think about shopping, with an emphasis on longevity and wearability over viral pieces. Building a wardrobe of classics can offer a more sustainable approach to fashion. This is why we launched our Survival of the Chicest series, which highlights the items we think will always rise high above trends, making them the perfect pieces to invest in and add to your capsule (or not-so-capsule) wardrobe. We’ve already covered the basics (think leather jackets, trench coats, Breton T-shirts, little black dresses and white shirts), and next up we...

For some, the past 18 months or so has proven to be a good time to invest in the kind of wardrobe additions that you’ll not only enjoy wearing right away but that you’ll also love forever. With disposable income re-routing from holidays or dinners out to considered fashion and accessory purchases, there has been a noticeable rise reported by many luxury brands and e-tailers in categories such as leather-goods, fine jewellery and watches. And the tail-end of 2021 has seen quite the peak in the latter two: According to shopping app LYST, over the past three months, there has been “a rise in searches for gold fine jewellery; they’re currently up 23% month-on-month. Although necklaces and earrings are the most popular categories at the moment, se...

There isn’t a fashion girl we know who didn’t purchase or want a piece of Totême’s magic in their wardrobe this year. It was hard to avoid seeing the Stockholm-based brand all over our feeds—everyone from our favourite influencers to Rosie Huntington-Whiteley (a long-time fan) and even Kourtney Kardashian was seen sporting the brand. Undoubtedly the label of 2021, it’s easy to see why. Our approach to dressing definitely shifted this year towards classic basics and seasonal staples more than ever before. It has, of course, been slowly happening for a while, but now more than ever, people are making considered purchases with sustainability and longevity in mind. And that’s exactly what Totême does best.  Founded by fashion blogger Elin Kling in 2014, the brand...

It bags may come and go, but when buying a designer handbag and parting with such a significant amount of money, you want to be certain that it’s something that is truly deserving of the title of “investment piece.” This is an item that you want to have by your side for years, if not decades. Yes, love is a big part of it, but this is also a purchase that requires a certain amount of research and consideration. There are certain heritage houses that are known to hold their value but that also create timeless, beautiful designs that ensure their key styles are continued for decades. Gucci is one of these very labels.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with givin...

As an editor at Who What Wear, I typically spend a lot of time looking at new-in products, so every week, I update this story with the pieces that have caught my eye and that really stand out. I’m currently looking to update my wardrobe with some winter classics, so I’ve included a beautiful navy jumper and two wool coats I’d love to own. I’m trying to do a more subtle take on party dressing this year, and I’ve found a gorgeous silver knit at COS, a chic Sleeper set and a beautiful shimmery dress at Arket.  So whether you’re looking to buy, browse or discover something new, keep scrolling for pieces from the high street and designer labels that I love and think are worth investing in. You Deserve to Make Money Even When you are looking for...