makeup

You don’t need us to tell you that makeup trends come and go. In recent years, we’ve seen the fall of bold Instagram brows make way for wild, fluffy strands, waved adios to the sharp contouring trend that saw us waste hours on YouTube trying to perfect the chisel, and laughed a photos from yesteryear that show us sporting foundation-toned lips. Just like in fashion, beauty also has its time-defining trends. And while makeup artists, as a rule, typically recommend sticking to timeless techniques (much like how some of the best fashion stylists around do), there is one particular time in makeup they find themselves looking back to over and over again. “I suppose we can say that ’70s makeup is making a comeback, but I’m not sure it ever really...

Gone are the days of—dare I say it—classic black eyeliner looks. Well, at least for this season. Enter the era of the playful, colourful and bold eyeliner looks, where more is definitely more. Whether it’s down to the mask-wearing from the past couple of years, the summer vibes or the hyper-focus on Euphoria eye makeup, which really put bold eye looks on the map, we’re all about it. Just this year, Google UK received half a million searches per month for eyeliner alone, an increase of 14% versus last year. The good thing is you’ve already got the skills down. Apply the same techniques you would for your classic liner to create an array of flicks and lines and let your creativity bloom. While classic black liner is all about technique and precision, colour eyeliner ...

Gone are the days of—dare I say it—the classic black eyeliner looks. Well, at least for this season. Enter the era of the playful, colourful and bold eyeliner looks, where more is definitely more. Whether it’s down to the mask wearing from the past couple of years, or the hyper-focus on Euphoria eye makeup, which really put bold eye looks on the map or the summer vibes, we’re all about it. Just this year Google UK received half a million searches per month for eyeliner alone, an increase of +14% vs last year. The good thing is, you’ve already got the skills down. Apply the same techniques you would for your classic liner, to create an array of flicks and lines, let your creativity bloom. While the classic black liner is all about the technique and precision, the colour eyeliner l...

I’ve always been drawn to Hailey Bieber’s fashion and beauty (can you believe one of her favourite moisturisers is just £14?). I prefer minimalist looks just like she does, so you can imagine my interest when the model and now brand founder of Rhode (her skincare line which isn’t available in the UK just yet), made her second appearance on the series. Her first was four years ago, and you can watch that here. For her most recent installment, Bieber chose to showcase her date-night skincare and makeup routine. As she describes it in Vogue‘s video, it’s her go-to “glowy going-out makeup look.” Fun fact: A lot of her inspiration comes from ’90s supermodels, Pinterest, and TikTok. Of course, you can watch the video in its 12-minute...

If there’s anything that the Who What Wear team are totally obsessed with, it’s French beauty. Can you blame us? Whether it be French pharmacy skincare favourites, French skincare advice, or French fragrances, we want in on the tips and tricks from across the channel. And who wouldn’t? Much like the fashion, there’s a certain effortlessness that exudes the French fashion crowd’s makeup looks. They always look pulled together, but without looking overdone. Whether it’s flawless skin paired with a bold matte lipstick, dewy skin with a subtle flush of blusher, or a perfectly executed cat-eye, there is so much we can learn from French women. Quite often, it is the simplest makeup looks that work the best. You Deserve to Make Money Ev...

If there’s anything that the Who What Wear team are totally obsessed with, it’s French beauty. Can you blame us? Whether it be French pharmacy skincare favourites, French skincare advice, or French fragrances, we want in on the tips and tricks from across the channel. And who wouldn’t? Much like the fashion, there’s a certain effortlessness that exudes the French fashion crowd’s makeup looks. They always look pulled together, but without looking overdone. Whether it’s flawless skin paired with a bold matte lipstick, dewy skin with a subtle flush of blusher, or a perfectly executed cat-eye, there is so much we can learn from French women. Quite often, it is the simplest makeup looks that work the best. You Deserve to Make Money Ev...

But, of course, no beauty launch is worth writing about unless the formulas themselves are worth it. And trust me when I say these products are winners. Truly, I have never come across a beauty collection quite like this. It is, for lack of a better word, the best beauty collection I’ve ever experienced. In fact, just this afternoon when I posted that I was writing this worthy review on my Instagram I had a number of other beauty insiders message me in agreement (Westmoreland included). My favourite came from content creator Klaudia Kedziora, “I’d sell my soul for this collection. Everything is perfect.” No, there isn’t a tonne of products on offer, but what Dries Van Noten does offer, it does exceptionally well. For starters, the lipsticks...

I’ll happily admit that I spend a lot of time on makeup TikTok. There’s just something oddly calming about watching my favorite makeup artists put on a full face and what they use to take it all off. Every now and then, my curiosity is also piqued by the products they’re using and loving that I *gasp* haven’t tried yet myself.  I know it’s hard to believe that there are products left out there on the market that a beauty editor hasn’t tried, but TikTok continues to prove my hypothesis wrong. I decided to poke around and see what my favorite MUAs are using and loving at the moment to inspire my next purchases. If you’re also dying to know what products popular users can’t get enough of, keep scrolling. Some o...

A great highlighter, suited to your skin’s wants and needs, has the ability to supercharge your face at any given moment. Whether you want just a dot of light-reflecting pigment on the tip of your nose or a full-blown doughnut glaze on your cheekbones, a highlighter is the best way to add super-quick radiance to pin-pointed areas of the face and create the illusion of full-face radiance. Having said that, as someone who likes to keep their makeup look low-key (for the most part, anyway), I know all too well how daunting the idea of using highlighter can be. So to help you make the right highlighter decision, I’ve rounded up the very best fool-proof formulas out there to meet your every highlighting need. You Deserve to Make Money Even When you are looking for Dat...

As we head towards knitwear and boots season–my absolute favourite time of the year–we’ve really spotted a shift in makeup. Naturally, we usually transition our makeup with the changing seasons, but this time it’s not as literal as choosing an autumnal lipstick hue to pair with a roll neck, or packing away our bright eyeliners from the summer. Instead, the autumn/winter 2022 makeup trends this year lend themselves to more of a mood. After a long period of ‘clean girl’ makeup–i.e. no makeup-makeup– we’re now seeing a return to experimenting with lipstick, blusher and eye makeup again. Because makeup is about having fun, right? Bold beauty is back and we’re welcoming it with welcome arms. “I think after two years of masks we are all feeling...

For a long time now, I feel like I’ve been stuck in a makeup rut. Even as a beauty editor, I’ve found myself sticking to the same eyeshadow colours, the same application methods and the same trusty products to apply my makeup. While it’s great to have a tried and tested makeup formula to fall back on busy mornings (a shimmery bronze eyeshadow stick and a glowing bronzer are always staples in my makeup bag) doing the same look with your makeup can get boring, and as your features and skin change over time, what might have worked for you five years ago might not necessarily work for you now. Plus, it’s easier to encounter makeup mistakes when you go on autopilot during your usual routine. So when an email landed in my inbox to have a 1-2-1 makeup masterclass with top ...